Friday, March 24, 2023
  • About Us
  • Block3Wire
  • Meta3Wire
  • RSS Feed
  • Partners
  • Media Kit
  • Contact Us
Web3Wire
No Result
View All Result
  • Home
  • Web3
  • Blockchain
    • Cryptocurrencies
    • Decentralized Finance
    • Non-Fungible Token
  • Metaverse
  • AI
  • Business
  • Stories
    • Editor’s Choice
    • Guides
  • Coins
    • Top 10 Coins
    • Top 50 Coins
    • Top 100 Coins
    • All Coins
  • Exchanges
    • Top 10 Crypto Exchanges
    • Top 50 Crypto Exchanges
    • Top 100 Crypto Exchanges
    • All Crypto Exchanges
  • Tokens
    • ICO – Token Sales
    • Upcoming ICOs
    • Ongoing ICOs
    • Past ICOs
  • Stocks
    • Blockchain Stocks
    • NFT Stocks
    • Metaverse Stocks
    • Artificial Intelligence Stocks
  • Events
  • Home
  • Web3
  • Blockchain
    • Cryptocurrencies
    • Decentralized Finance
    • Non-Fungible Token
  • Metaverse
  • AI
  • Business
  • Stories
    • Editor’s Choice
    • Guides
  • Coins
    • Top 10 Coins
    • Top 50 Coins
    • Top 100 Coins
    • All Coins
  • Exchanges
    • Top 10 Crypto Exchanges
    • Top 50 Crypto Exchanges
    • Top 100 Crypto Exchanges
    • All Crypto Exchanges
  • Tokens
    • ICO – Token Sales
    • Upcoming ICOs
    • Ongoing ICOs
    • Past ICOs
  • Stocks
    • Blockchain Stocks
    • NFT Stocks
    • Metaverse Stocks
    • Artificial Intelligence Stocks
  • Events
No Result
View All Result
Web3Wire
No Result
View All Result
Home Artificial Intelligence

Programmatic Consultancy AI Digital Launches ELEVATE Optimization and Outcomes Platform with New Accountability Score

Platform enables marketers to correlate ad campaigns to business outcomes more accurately and directly

in Artificial Intelligence
36
SHARES
890
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

AI Digital, a full-service, global programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has launched its proprietary platform ELEVATE. Designed for the programmatic marketplace, ELEVATE is an optimization and measurement solution that empowers brands to make the most of their digital advertising dollars by helping marketers to make clear correlations between digital campaigns and brand and business outcomes. It’s an optimization and measurement platform built for programmatic trading by programmatic traders.

ELEVATE offers a distinct metric called the Accountability Score, which is specifically designed to help brands identify growth areas within media plans that drive unique and unduplicated audiences, minimize ad fraud, and improve brand outcomes. ELEVATE includes metrics to ensure brand safety and address invalid traffic. The platform will also provide brands with total access across data, inventory, scale, and devices to their own target audience and can reach consumers at all touch points across their bespoke consumer journeys.

With ELEVATE, marketers will on average see a 3% reduction in invalid traffic and fraud, a 9% improvement in unique audience delivery, and a 6% increase in brand lift. The platform is designed for all types of media buys across all channels. However, it’s especially unique for CTV and streaming, as CTV currently lacks accountability to performance metrics.

“AI Digital sets out to reimagine how brands and the industry can capitalize on programmatic’s future with ELEVATE. Our experience with the platform has been very positive. We have had better campaign outcomes and are able to more easily demonstrate how campaigns are driving towards brand goals, which is top of mind for marketers,” said Marina Miller, EVP, Marketing & Media Strategy, Media Brokers International (MBI), one of the nation’s leading independent agencies. “We believe ELEVATE will push the industry forward and make media more accountable.”

Following the ethos of helping marketers realize the full potential of programmatic, AI Digital’s ELEVATE shifts the programmatic definition of success away from traditional metrics of impressions, reach, and clicks to more meaningful outcomes such as brand equity and lower funnel actions. ELEVATE improves programmatic optimization, brand and business outcome measurement by providing comprehensive and accountable insights into the audiences, channels, creatives, geographies, and publishers that are driving results.

“Programmatic was promised to be a marketing utopia for CFOs and corporate C-suite; greater accountability to sales/business metrics, precision audience targeting, and real-time optimization. Unfortunately, for some, the practice has been mired in brand safety challenges, invalid traffic, and performance tied to vanity metrics versus long-term returns,” said Stephen Magli, Founder and CEO at AI Digital. “ELEVATE is a solution that aims to establish a higher standard in programmatically traded marketplaces and enable marketers to realize the potential of programmatic.”

 

About AI Digital – AI Digital is a full-service, global programmatic consultancy that empowers agencies & advertisers with digital expertise and instant data enabled programmatic infrastructure across all media types and access to all leading premium publishers and inventory. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs . AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io.

About Web3Wire
Web3Wire – Information, news, press releases, events and research articles about Web3, Metaverse, Blockchain, Artificial Intelligence, Cryptocurrencies, Decentralized Finance, NFTs and Gaming.
Visit Web3Wire for Web3 News and Events, Block3Wire for the latest Blockchain news and Meta3Wire to stay updated with Metaverse News.
View and Download PDF
Tags: AI DigitalELEVATEMarina MillerStephen Magli
Share14Tweet9Share3ScanSendShare
Previous Post

Rogue Station Companies Inc./Everdime launches new onboarding to Web3 solutions for Small and Medium-Sized Enterprises

Next Post

Capgemini collaborates with The University of California, Berkeley to accelerate time to market of new materials

Related Posts

Personal AI
Artificial Intelligence

Personal.ai Has Raised $7.8 Million In Seed Capital To Build Its Personal Language Model

Picsart's AI Image Generator
Artificial Intelligence

Picsart Brings AI Avatars to its Community of Creators

Left to Right- Ananth Siva (CEO at Movius), Puja Srivastava (Co-founder and CTO at spotco), Satish Medapati (Head of AI and Data Solutions at Movius), Sumeet Srivastava (Co-Founder and CEO at spocto)
Artificial Intelligence

Movius Conversational AI to Power spocto’s Debt Support and Risk Mitigation Platform

Artificial Intelligence

Boost.ai Appoints Jerry Haywood as Chief Executive Officer

Artificial Intelligence

Spot AI Closes $40 Million Series B to Transform Data from the World’s Billion Business Cameras Into Video Intelligence

Artificial Intelligence

Snorkel AI Accelerates Foundation Model Adoption with Data-centric AI

Newsletter

Join our Web3Wire Community!

Our newsletters are only twice a month, reaching around 10000+ Blockchain Companies, 800 Web3 VCs, 600 Blockchain Journalists and Media Houses.


* We wont pass your details on to anyone else and we hate spam as much as you do. By clicking the signup button you agree to our Terms of Use and Privacy Policy.

Web3Wire Podcasts

Web3Wire

Trending on Web3Wire

  • Presail Team

    Presail raises an additional $150,000 from SKY MAVIS Founders, 5 months after €3.8 million seed round.

    49 shares
    Share 20 Tweet 12
  • Quantic Executive MBA Grads Launch Revolutionary Entertainment Public Blockchain Project (EPBP)

    36 shares
    Share 14 Tweet 9
  • Wemade signs a MOU with Verichains

    36 shares
    Share 14 Tweet 9
  • WFP Goodwill Ambassador The Weeknd Raises $5 Million to Fight Global Hunger

    37 shares
    Share 15 Tweet 9
  • Better Fan Unveils Web3-Based Sports-Betting Platform

    37 shares
    Share 15 Tweet 9

Upcoming Events

There are currently no events.

RSS Latest on Block3Wire

  • Covo Finance: Revolutionary Crypto Leverage Trading Platform
  • WorldStrides and HEX Announce Partnership to Offer High School and University Students Innovative Courses Designed to Improve Their Outlook in the Digital Age
  • Cathedra Bitcoin Announces Leasing of 2.5-MW Bitcoin Mining Facility
  • Global Web3 Payments Leader, Banxa, Announces Integration With Metis to Usher In Next Wave of Cryptocurrency Users
  • Dexalot Launches First Hybrid DeFi Subnet on Avalanche

RSS Latest on Meta3Wire

  • Thumbtack Honored as a 2023 Transform Awards Winner
  • Accenture Invests in Looking Glass to Accelerate Shift from 2D to 3D
  • MetatronAI.com Unveils Revolutionary AI-Chat Features and Interface Upgrades
  • Purely.website – Disruptive new platform combats rising web hosting costs
  • WEMADE and Metagravity Sign Strategic Alliance MOU to Collaborate on Blockchain Games for the Metaverse
Web3Wire

Information, news, press releases, events and research articles about Web3, Metaverse, Blockchain, Artificial Intelligence, Cryptocurrencies, Decentralized Finance, NFTs and Gaming.

  • About Us
  • Block3Wire
  • Meta3Wire
  • RSS Feed
  • Partners
  • Media Kit
  • Contact Us

Crypto Coins

  • Top 10 Coins
  • Top 50 Coins
  • Top 100 Coins
  • All Coins – Marketcap

Tokens – ICOs and IDOs

  • ICO – Token Sales
  • Ongoing ICOs
  • Upcoming ICOs
  • Past ICOs
Top 50 Web3 Blogs and Websites

Crypto Exchanges

  • Top 10 Exchanges
  • Top 50 Exchanges
  • Top 100 Exchanges
  • All Crypto Exchanges

Crypto Stocks

  • Blockchain Stocks
  • NFT Stocks
  • Metaverse Stocks
  • Artificial Intelligence Stocks
Web3Wire on Google News

Blockchain Resources

  • Blockchain and Web3 Resources
  • Decentralized Finance (DeFi) – Research Reports
  • All Crypto Whitepapers

Metaverse Resources

  • AR VR and Metaverse Resources
  • Metaverse Courses

Web3Wire Podcasts

Web3Wire Podcast on Amazon Music  Web3Wire Podcast on Google Podcast

Web3Wire Podcast on Anchor.fm  Web3Wire Podcast on Spotify
  • Privacy Policy
  • Terms of Use
  • Disclaimer
  • Sitemap
  • For Search Engines
  • Crypto Sitemap
  • Exchanges Sitemap
  • ICOs Sitemap

© 2023 Web3Wire | All Rights Reserved.
Our Media Network: Web3Wire | Block3Wire | Meta3Wire
Tools: w3w.in | w3w.club
We strongly recommend our readers to DYOR, before investing in any cryptocurrencies, blockchain projects, or ICOs, particularly those that guarantee profits.

No Result
View All Result
  • Coins
    • Top 10 Cryptocurrencies
    • Top 50 Cryptocurrencies
    • Top 100 Cryptocurrencies
    • All Coins
  • Token – ICOs and IDOs
    • ICO – Token Sales
    • Ongoing ICOs
    • Upcoming ICOs
    • Past ICOs
  • Exchanges
    • Top 10 Cryptocurrency Exchanges
    • Top 50 Cryptocurrency Exchanges
    • Top 100 Cryptocurrency Exchanges
    • All Crypto Exchanges
  • Stocks
    • Blockchain Stocks
    • NFT Stocks
    • Metaverse Stocks
    • Artificial Intelligence Stocks

© 2023 Web3Wire | All Rights Reserved.
Our Media Network: Web3Wire | Block3Wire | Meta3Wire
Tools: w3w.in | w3w.club
We strongly recommend our readers to DYOR, before investing in any cryptocurrencies, blockchain projects, or ICOs, particularly those that guarantee profits.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.