How a multicultural product leader is democratizing first-party data activation for a region that’s been left behind by Big Tech
Most enterprise software follows a predictable playbook: build for Fortune 500 companies in developed markets, charge premium prices, then maybe-maybe-trickle down to emerging economies with “lite” versions years later.
Juliano “Jules” Marques is flipping that script entirely.
After driving over 1.5 million digital adoptions across Latin America at Walmart México, Scotiabank, and Privalia-and watching companies drown in their own data without knowing how to activate it-Jules co-founded Revfy in 2024 with CEO Guilherme Basani, with a radically simple premise: first-party data activation shouldn’t be a luxury reserved for companies with seven-figure marketing budgets.
“LATAM doesn’t need more platforms promising magic,” Jules says from Mexico City, where Revfy is headquartered. “It needs pragmatic tools built for its real problems. My job is exactly that: converting data into simple, actionable decisions.”
The $100K Problem That Started Everything
The breaking point came during Jules’s tenure leading growth at Scotiabank México. He was managing massive customer databases-hundreds of thousands of records-but couldn’t safely match audiences across marketing channels without violating privacy regulations or relying on third-party cookies that were already crumbling.
“We had the data. We had the budget. But we couldn’t activate it intelligently without spending months on implementation or signing six-figure contracts with enterprise platforms that weren’t built for LATAM’s reality,” he recalls.
That frustration became Revfy’s founding insight: brands everywhere have first-party data, but most lack the infrastructure to turn it into revenue efficiently, measurably, and at scale.
Building LATAM’s Answer to Enterprise Data Activation
Revfy’s positioning is deliberate: think GrowthLoop or Hightouch, but purpose-built for Latin American and emerging market constraints-smaller teams, tighter budgets, fragmented tech stacks, and regulatory environments that demand data sovereignty.
The platform lets brands:
Centralize first-party customer data from multiple sources
Build high-precision audiences in seconds (not weeks)
Activate across Google Ads, Meta, and other channels simultaneously
Measure true lift, audience health, and complete ROI-not vanity metrics
What makes this remarkable isn’t just the technology. It’s the business model. Revfy started with a $200,000 pre-seed financing and grew its monthly recurring income from $3,000 to $100,000 in 10 months while keeping strong gross margins. This proves the idea that emerging markets would pay for products that solve genuine problems, not the ones that Silicon Valley wants to sell.
Revfy forged a strategic collaboration with Snowflake in 2024. This let them use current, secure, and scalable data infrastructure, which brought enterprise-grade data activation capabilities to markets that have hitherto been shut out of this ecosystem.
The Important Metrics
Jules is obsessed with the effect that can be measured. Revfy’s method can be shown in three cases:
MGM Media Group had a hard time figuring out what kind of users they had and what their future value will be. Revfy used behavioral scoring algorithms to raise the lifetime value of customers by 18% in just four months.
Bwell (Brazil) needed to launch products without increasing ad spend. Revfy built hyper-personalized messaging based on purchase history and intent signals, generating substantial conversion improvements during the launch period.
Shopify SMB retailers-thousands of small businesses with data but zero analytics capabilities-can now create precision audiences in seconds, refine segments in real-time, and attribute real campaign impact. “What used to be available only to corporations is now accessible to any business,” Jules notes.
The Multicultural Edge
Jules’s superpower isn’t just technical-it’s cultural. Born in Brazil, raised between Piacenza and Milan, and professionally established in Mexico, he operates at the intersection of European operational rigor, Latin American creativity, and global strategic thinking.
This perspective shapes Revfy’s product philosophy: rigorous technical analysis combined with deep user understanding, product creativity, and growth vision applied to real business outcomes.
“It’s not enough to know data,” he says. “You have to know how to tell a story with it. And above all, convert it into decisions that improve the business.”
This matters more than ever as data privacy regulations fragment globally and emerging markets demand solutions built for them, not retrofitted to them.
The CEO Partnership Making It Real
Behind Revfy’s execution is a complementary leadership dynamic: Jules as Founder and Growth Product Chief drives product vision and market strategy, while co-founder and CEO Guilherme Basani provides the operational and financial structure to scale without losing focus.
“An idea without execution is just vanity,” Jules says. “Gui brings the executive vision and operational discipline that transforms what we imagine into sustainable growth.”
It’s a division of labor that reflects a deeper truth about emerging market startups: capital efficiency isn’t optional. The combination of Jules’s product and growth expertise with Gui’s operational leadership has allowed Revfy to achieve remarkable traction on minimal capital-a blueprint that challenges Silicon Valley’s “grow at all costs” playbook.
From LATAM to Europe: A Vision Crossing Borders
While Revfy was born in Mexico, its impact is already projecting toward Brazil, Spain, Italy, and Germany-markets where intelligent data activation is becoming a strategic priority.
“Brands are waking up,” Jules observes. “They’ve understood that their greatest asset is their own data. Our job is helping them convert it into returns.”
The vision isn’t just regional-it’s philosophical. In an era where Big Tech’s walled gardens are crumbling and privacy regulations are tightening, brands that own their data infrastructure will own their futures. Revfy is building the rails for that future, starting with the markets that need it most.
What’s Next
As enterprises scramble to build first-party data strategies post-cookie apocalypse, Revfy is positioned at an inflection point. The company is expanding its Snowflake partnership, scaling across Brazil and Southern Europe, and doubling down on what Jules calls “Performance Compuesta”-the multiplicative effect of centralizing first-party data activation.
“We’re not promising more data,” Jules says. “We’re promising to use it better. That’s the difference.”
In a landscape cluttered with martech promises and dashboards nobody uses, that clarity might be Revfy’s greatest innovation.
7480 SW 40th St, Suite 810,
Miami, Florida,
United States of America, 33155.
Revfy is the data activation platform bringing enterprise-grade capabilities to the markets Big Tech has historically overlooked.
Founded in 2024 by Juliano “Jules” Marques and Guilherme Basani, Revfy enables brands to turn their first-party data into precise audiences, smarter activations, and measurable revenue impact-without the heavy engineering, long implementations, or six-figure contracts required by traditional enterprise tools.
Born in Mexico and inspired by the realities of Latin America, Revfy was built on a simple belief: first-party data activation should not be a luxury. Every business-regardless of size, budget, or region-should be able to unify its customer data and use it to drive growth efficiently and ethically.
To deliver on that promise, Revfy operates on modern, secure infrastructure through a strategic partnership with Snowflake, giving companies in LATAM, Europe, and emerging markets access to capabilities once reserved for Silicon Valley’s Fortune 500 stack.
Revfy helps marketing, growth, and CRM teams:
Centralize and unify customer data from multiple sources
Build high-precision audiences in seconds
Activate across Google Ads, Meta, DSPs, email, and CRM platforms
Measure true lift, audience health, and full ROI
Reduce acquisition costs with smarter segmentation and timing
This pragmatic approach is already driving measurable outcomes across industries.
Revfy increased MGM Casino’s customer lifetime value by 18% in four months, elevated product-launch performance for Bwell (DrogaRaia, Brazil) through hyper-personalized messaging, and empowered Shopify SMB retailers to build advanced, real-time audience segments with zero technical expertise.
With multicultural roots across Brazil, Italy, and Mexico, Revfy combines technical rigor, product creativity, and a deep understanding of local market constraints. Its mission is clear:
Bring data activation out of enterprise silos-and into the hands of businesses ready to own their growth.
For more information, visit http://www.revfy.io
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This release was published on openPR.
