Automated Database Publishing with InBetween
Stuttgart, Germany, 19 May 2025 – We are excited to announce the new Release InBetween 6 – a first-of-its-kind automation solution redefines database publishing by integrating innovative technology with real-world demands. As the automation of publishing processes and digital print becomes essential to brands’ digital transformation and competitiveness, InBetween delivers the most advanced data-driven publishing experience available today.
Built on InBetween’s Flexible Cloud Platform (FCP), InBetween 6 introduces powerful new capabilities to optimize product performance. Real-time data synchronization, high-speed document generation for print and digital, and optimized resource management eliminate manual effort while cloud-based scalability ensures efficiency without unnecessary costs.
With InBetween 6, businesses efficiently automate the creation of documents such as catalogs, price lists, datasheets or flyers, reducing workload and accelerating time-to-market. Data consistency across regions and languages is ensured, making sure that customers are addressed in the right language, the right currency and with the products available where they live. The ability to manage complex operations with ease highlights the growing importance of publishing automation in modern business strategies.
A Legacy of Innovation – Accelerating Progress
Since its founding in 2004, InBetween has continuously evolved, keeping pace with technological advancements and shifting market demands. With each step, the company has refined its approach to meet the growing needs of the publishing industry.
In 2025, InBetween took a significant step forward by restructuring under InBetween Limited, optimizing workflows and fostering innovation. This led to the formation of three key entities, each with a distinct focus:
– InBetween Deutschland GmbH (Stuttgart, Germany) – Responsible for Sales, Marketing, and Project Management.
– InBetween Software Development Pvt. Ltd. (Goa, India) – Specializing in Software Development, Professional Services, and Maintenance.
– InBetween Innovation Limited (Cyprus) – Driving Research & Development, Cloud Technologies, and serving as the foundation for InBetween 6.
This strategic reorganization has strengthened InBetween’s capabilities and enabled the accelerated development of Release InBetween 6, delivering results ahead of schedule.
InBetween 6 – Innovation at its core
WHY 6? InBetween 6 introduces a new level of efficiency and performance, making database publishing faster, more scalable, and easier to manage. With enhanced data processing, intelligent automation, and an optimized user experience, the latest release ensures that businesses can handle large volumes of content with greater precision and reliability.
1. New Publication Wizard Pro with modern UX and powerful new features
The newly redesigned Publication Wizard Pro redefines the way publications are organized, planned and executed. With its clean, modern interface and fully responsive design, the web-based tool for automated publishing offers an intuitive and appealing user experience across all devices.
Users benefit from a wide range of powerful new features: master layouts can be created from scratch or based on structured layout templates, enabling quick and flexible definition of content areas tailored to the specific publication requirements. Existing layouts can be precisely adapted, allowing design elements to be changed dynamically without affecting other publications. Real-time multi-user functionality, enhanced preview options and an extended annotation manager streamline the publishing process and improve collaboration, making content review and finalization easier. With its innovative features and UX improvements, Publication Wizard Pro gives users full control over their publication designs.
2. Twice the speed: Faster generation and preview of image-heavy documents
Document production is significantly accelerated through advanced disk caching and intelligent image handling. The system adapts dynamically to varying image volumes and quality requirements, ensuring smoother previews and faster generation. Barcodes are generated once and stored centrally, enabling consistent reuse across all future outputs. EPS files are efficiently converted to PNG or PDF and reused across formats, eliminating redundant conversions and streamlining the workflow. These enhancements optimize performance for both print and digital publishing, reducing processing time, minimizing memory usage, and improving overall productivity and user satisfaction. Additionally, customizable memory allocation allows for the procurement of additional disk space for caching, while smart cache eviction removes unused images based on configurable intervals – further optimizing performance.
3. Faster data und document processing and storing
InBetween 6 leverages MongoDB’s advanced technology to optimize data management and deliver exceptional performance. The backend infrastructure is built for scalability, with MongoDB’s architecture supporting reliable performance, even under heavy loads. It processes large datasets – whether thousands or tens of thousands of products – quickly and with minimal resource consumption, ensuring complex product catalogs remain responsive. This setup allows brands to work efficiently with dynamic, data-heavy publications. Enhanced memory management ensures continuous, stable usage, while improved read/write operations maintain high performance, even for the most demanding applications.
4. Flexible Cloud Platform for scalable, high-performance Publishing
The new InBetween Flexible Cloud Platform (FCP) leverages the latest technologies and modern cloud hosting architecture to provide exceptional performance and a reliable, scalable foundation for automated publishing processes. Designed for organizations with demanding publishing workflows, FCP offers reliable, on-demand resources that ensure both speed and efficiency. Its modular and flexible architecture and technology change allow to shorten development cycles, allowing faster rollout of new features and updates that align with evolving customer needs and market trends. Built with future-proof principles, the platform guarantees smooth, sustainable updates and long-term adaptability – empowering businesses to stay agile in a fast-changing digital landscape.
Benefits of InBetween 6 at a Glance:
✓ Drastically reduced costs and workload by automating any kind of publication production – up to full automation.
✓ Significantly shorter time-to-market thanks to real-time data synchronization and accelerated document generation.
✓ Real-time collaboration between marketing, product management, design, and localization teams – directly within the publication workflow.
✓ Consistent, compliant, and up-to-date product information across all channels, languages, and regions – ensuring the best product experience.
✓ Scalable cloud infrastructure that grows with your business and handles complex publishing demands.
Future-Ready Digital Data-Driven Publishing
InBetween 6 marks a major leap in automated database publishing, equipping brands with the tools to optimize publishing workflows, accelerate publication production, and deliver high-quality content to customers. Its modern architecture, powerful new features, and scalable infrastructure empowers businesses to adapt quickly to new challenges and exceed growing customer expectations. By delivering exceptional product experiences across all touchpoints- digital and print – InBetween 6 not only helps companies stay competitive, but also enhances the customer journey at every stage.
Explore all the powerful new features in InBetween 6 👉 https://inbetween.com/en/inbetween-6/
Discover our customers’ success stories 👉https://inbetween.com/en/success-stories/
InBetween Deutschland GmbH
Friedrichstr. 39
70174 Stuttgart
Germany
Pressecontact:
Varvara Wulf
Digital Marketing Manager
E-mail: marketing@inbetween.de
Tel: +49 711 72 23 32 0
Fax: +49 711 72 23 32 29
About InBetween:
InBetween Deutschland GmbH, a global leader in digital publishing solutions, has been at the forefront of product and brand professionalisation for more than 20 years. Our software automatically creates catalogs, sales folders, price lists, datasheets, and more, all based on your latest product data. This saves you significant and measurable time and costs, while increasing the quality of your output documents by reducing manual errors. Our solution offers both fully or partially automated publications, personalised for different customer segments, in a variety of output formats and languages suiting your company.
This release was published on openPR.
