illumin and Audience Acuity partner to shape the future of audience intelligence

TORONTO, July 30, 2026 (GLOBE NEWSWIRE) — illumi Holdi gs I c. (TSX: ILLM, OTCQB: ILLMF) a d Audie ce Acuity today a ou ced a st ategic pa t e ship that b i gs t usted audie ce i tellige ce di ectly i to the illumi platfo m. By combi i g Audie ce Acuity’s dete mi istic ide tity i tellige ce with illumi ‘s pla i g, activatio a d measu eme t capabilities, ma kete s ca build audie ces with g eate co fide ce a d imp ove campaig pe fo ma ce. Audie ce Acuity has also selected illumi as its p efe ed dema d-side platfo m (DSP), exte di g the pa t e ship f om audie ce i tellige ce to campaig activatio .

As AI eshapes digital adve tisi g, ma kete s today have access to mo e audie ce data tha eve befo e, yet it is i c easi gly difficult to t ust how that data is built a d validated. Th ough this pa t e ship, Audie ce Acuity b i gs dete mi istic ide tity a d demog aphic i tellige ce di ectly i to illumi , e ichi g its existi g ide tity g aph a d st e gthe i g its audie ce pla i g, ta geti g a d measu eme t.

The di ect live i teg atio e ables ma kete s to i sta tly build a d activate audie ces, i cludi g fi st-pa ty audie ces c eated f om uploaded custome data while elimi ati g the delays t aditio ally associated with audie ce c eatio .

Powe ed by mo e tha 253 millio ve ified U.S. adults a d 20 billio weekly sig als ef eshed daily, Audie ce Acuity p ovides t usted audie ce i tellige ce that helps ma kete s each the ight co sume s with g eate p ecisio . Ea ly custome impleme tatio s have show st o ge pe fo ma ce compa ed with alte ative audie ce st ategies, with i dividual campaig s delive i g mo e tha 50% lowe acquisitio costs, a d mo e tha 4x highe click-th ough ates, alo gside imp oved media efficie cy.

“The futu e of adve tisi g wo ‘t be defi ed by who has the most data. It will be defi ed by who has the most t usted i tellige ce,” said O e Hishe ik, COO at illumi . “As AI eshapes how co sume s discove a d buy, t usted ide tity is becomi g the fou datio of mode adve tisi g. Ou pa t e ship with Audie ce Acuity st e gthe s that fou datio .”

“Ma kete s a d media buye s eed mo e tha access to audie ces, they eed co fide ce i the ide tity a d data behi d them,” said Jeff Sopko, P eside t & COO at Audie ce Acuity. “Ou pa t e ship with illumi makes it easie to activate t usted, ide tity-powe ed audie ces withi the platfo ms buye s al eady use, helpi g imp ove p ecisio , pe fo ma ce, a d measu eme t.”

The pa t e ship is i itially available i the U ited States, p ovidi g ma kete s with immediate access to Audie ce Acuity’s audie ce i tellige ce withi illumi . Additio al capabilities will co ti ue to oll out as the pa t e ship evolves.

Togethe , illumi a d Audie ce Acuity a e helpi g ma kete s tu bette audie ce i tellige ce i to bette campaig pe fo ma ce.

About Audie ce AcuityAudie ce Acuity is a i depe de t ide tity i f ast uctu e compa y powe ed by a AI-Native Ide tity G aph that co ects custome , household, p ope ty, a d digital ide tity data ac oss mode cloud e vi o me ts. Its dete mi istic, i te ope able i f ast uctu e is desig ed fo p ivacy-co scious ide tity esolutio , custome i tellige ce, audie ce activatio , a d measu eme t.

About illumi illumi is edefi i g how ma kete s pla , execute a d measu e digital adve tisi g, b i gi g eve y stage of the campaig lifecycle i to o e st ategic platfo m. Th ough a i tuitive d ag-a d-d op Ca vas, ma kete s ca visually co ect st ategy, activatio a d outcomes, a d exte d live audie ces f om p og ammatic adve tisi g i to social cha els. Combi i g AI-powe ed i tellige ce with t a spa e t i sights, illumi gives b a ds a d age cies the cla ity to make bette decisio s, optimize with co fide ce a d p ove busi ess impact. With offices i No th Ame ica, Eu ope a d South Ame ica, illumi suppo ts b a ds a d age cies ac oss global ma kets. Fo mo e i fo matio , visit www.illumi .com.

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Disclaime i ega d to Fo wa d-looki g Stateme tsCe tai stateme ts i cluded he ei co stitute “fo wa d-looki g stateme ts” withi the mea i g of applicable secu ities laws. Fo wa d-looki g stateme ts a e ecessa ily based upo a umbe of estimates a d assumptio s that, while co side ed easo able by ma ageme t at this time, a e i he e tly subject to sig ifica t busi ess, eco omic, a d competitive u ce tai ties a d co ti ge cies. I vesto s a e cautio ed ot to put u due elia ce o fo wa d-looki g stateme ts. Except as equi ed by law, the Compa y does ot i te d a d u de takes o obligatio to update a y fo wa d-looki g stateme ts to eflect, i pa ticula , ew i fo matio o futu e eve ts.

Fo mo e complete i fo matio about the Compa y, please ead ou disclosu e docume ts filed o SEDAR+ at www.seda plus.ca.

Fo fu the i fo matio , please co tact:Ly dsie WiseSe io Di ecto , P oduct Ma keti g illumi Holdi gs I c.704-232-1350ly dsie.wise@illumi .com

Michael Ama oI te im Chief Fi a cial Office 416-218-9888 (x5414)i vesto s@illumi .com