Alo gside a ef eshed logo a d typog aphy, use s ca ow pe so alise thei expe ie ce by choosi g f om multiple colou themes, maki g thei wishlists feel eve mo e pe so al. The ew use expe ie ce has bee desig ed to suppo t GoWish’s co ti ued i te atio al g owth, with a pa ticula focus o the U.S. ma ket.
“Wishlists say somethi g about who we a e a d what we d eam about. That’s why we wa t to c eate a expe ie ce that feels just as pe so al as the wishes ou use s save o ou platfo m. The ew visual desig allows use s to make GoWish feel eve mo e like thei ow , while we’ve also made the ove all expe ie ce simple a d mo e i spi i g”, says Mads Dahle up, CEO a d Co-Fou de of GoWish.
The ew visual updates, a d use expe ie ce ep ese t o e of the most sig ifica t i vestme ts GoWish has made si ce lau chi g i te atio ally i 2023. St ategic g owth i vestme ts a e also eflected i the compa y’s 2025 A ual Repo t, published o July 7, 2026.
Du i g 2025 alo e, GoWish i vested DKK 29.2 millio i the co ti ued developme t of its platfo m. G oss p ofit i c eased to DKK 72.5 millio , up f om DKK 70.1 millio the p evious yea . At the same time, the compa y epo ted a loss of DKK 6.2 millio , compa ed to a p ofit of DKK 11.0 millio i 2024, eflecti g its co ti ued i vestme t i lo g-te m g owth. These i vestme ts i clude majo i itiatives withi AI a d UX, as well as co ti ued expa sio of the o ga isatio , which ow employs mo e tha 100 people.
“Ou ew b a d a d visual desig p ovide the fou datio fo the ext chapte of GoWish. As we co ti ue olli g out ew tech ological imp oveme ts, both ou use s a d ou pa t e s will expe ie ce a steady st eam of ew featu es that make the platfo m i c easi gly pe so alised a d c eate st o ge co ectio s betwee co sume s a d b a ds”, Mads Dahle up explai s.
As the ew visual desig a d use expe ie ce c eate a mo e seamless expe ie ce ac oss app a d web, they also establish a st o ge fou datio fo futu e p oduct developme t a d the compa y’s g owi g pa t e busi ess. A i c easi g sha e of GoWish’s busi ess is built a ou d pa t e ships with i te atio al b a ds, e abli g them to bette u de sta d eal co sume pu chase i te t th ough the platfo m.
GoWish’s ewly established Global Comme ce Media divisio a d its ‘Wish Sig als’ will play a ce t al ole i this st ategy, with co ti ued g owth expected to be d ive p ima ily by the U.S. ma ket, whe e the platfo m has ow su passed 9 millio egiste ed use s:
“Today, half of GoWish’s egiste ed use s a e f om the U ited States, which is t uly exceptio al. Ve y few Eu opea co sume platfo ms successfully b eak i to the U.S. ma ket, a d the team has demo st ated that both the p oduct a d the busi ess model a e highly competitive. Du i g pa ts of 2025, GoWish a ked amo g the most dow loaded apps o the U.S. App Sto e. The Boa d fully suppo ts ma ageme t’s decisio to p io itise lo g-te m i vestme ts a d global g owth ove sho t-te m fi a cial esults”, says Rich Wate wo th, Chai ma of the Boa d, who joi ed GoWish i 2025 afte mo e tha five yea s as Ge e al Ma age EMEA at TikTok.
O igi ally fou ded as ‘Ø skeskye ‘ by the Da ish-Swedish atio al postal se vice PostNo d, GoWish is today a i depe de t tech compa y a d social shoppi g platfo m t usted by +18 millio s egiste ed use s a ou d the wo ld, a d has si ce 2023 made wishi g, gifti g, a d p oduct discove y easie a d mo e e joyable.
F om c eati g a d sha i g wishlists to fi di g i spi atio a d discove i g ew p oducts, GoWish b i gs people togethe a ou d what they t uly wish fo . With best-i -class wishlist featu es, a d i spi i g co te t, GoWish emoves the f ictio f om gifti g a d shoppi g. No mo e e dless sc olli g, double gifti g, o u ecessa y etu s.
He e, i spi atio is ‘t a dom – it’s sma t, it’s social. A d it’s made fo you. By ble di g tech ology a d commu ity, GoWish tu s eve y discove y i to somethi g pe so al, a d eve y gift i to somethi g special.
