76% say compa ies do ’t ca e about helpi g i depe de t age ts develop AI skills, a d o e i five a e ve y likely to chu withi a yea
DALLAS, Oct. 22, 2026 (GLOBE NEWSWIRE) — Most i depe de t eal estate age ts (82%) believe it’s likely they’ll eed to switch ca ee s at some poi t because of AI. Mea while, o e i five (21%) say they a e ve y likely to stop selli g fo thei cu e t affiliated o ga izatio withi 12 mo ths, a d 76% say compa ies do ’t ca e about helpi g i depe de t age ts like them develop AI skills.
The fi di gs come f om a su vey co ducted by CYPHER Lea i g, a e ableme t a d t ai i g platfo m fo dist ibuted o ga izatio s.
Real estate age ts al eady use AI f eque tly: 96% use AI tools at least a few times a week. Thei most commo uses i clude esea chi g p ope ties o assets (65%), fi di g a swe s to clie t questio s (55%), c eati g ma keti g a d social co te t (54%), a d d afti g clie t commu icatio s (53%).
Yet ma y eal estate age ts say they lack the p actical suppo t eeded to use AI effectively a d espo sibly ove the lo g te m. They a ked bette AI tools a d guida ce as the be efit most likely to i c ease thei loyalty to a affiliated o ga izatio afte bette commissio o compe satio . Mo e tha half (53%) said AI skills a d wo kflows would be the most valuable type of t ai i g they could eceive ight ow.
“I depe de t age ts ep ese t a b oke age o b a d i the field, but fo some easo , they a e excluded f om the AI e ableme t that co po ate employees eceive,” said Joh Mazu , CEO of CYPHER Lea i g. “They’ e al eady usi g AI a d they’ e eage fo bette tools, skills a d wo kflow t ai i g. Real estate o ga izatio s have a clea oppo tu ity to make AI e ableme t a co e pa t of the age t value p opositio .”
Nea ly all espo de ts (97%) said thei affiliated eal estate o ga izatio has p ovided AI t ai i g. Howeve , 55% said that t ai i g has bee b oad o ge e al athe tha tailo ed to the wo k age ts do each day.
Whe they have questio s about usi g AI at wo k, age ts a e mo e likely to tu to AI tools such as ChatGPT (79%) o o li e sea ches a d fo ums (59%) tha to official t ai i g suppo t o esou ces (55%) o colleagues a d pee s (45%).
Age ts wa t mo e mea i gful suppo t f om thei affiliated o ga izatio s:
- 53% say they eed bette tech ology a d AI tools to build thei busi ess.
- 53% say AI skills a d wo kflow t ai i g would be the most valuable type of t ai i g they could eceive ight ow.
- 51% say bette AI tools a d guida ce would i c ease loyalty to thei cu e t b oke age o b a d.
- 46% say bette o faste t ai i g would i c ease thei loyalty.
The gap betwee AI adoptio a d p actical t ai i g may also c eate isk fo b oke ages a d atio al b a ds, CYPHER Lea i g’s esea ch fou d.
O ly 31% of age ts a e ve y co fide t that thei AI use complies with legal a d complia ce equi eme ts. Eighty-eight pe ce t admit they have se t AI-ge e ated co te t to clie ts without editi g it fi st, i cludi g 57% who say they do so “usually” o “always.” Nea ly all espo de ts (97%) say they o someo e else have al eady be t o skipped b a d guideli es to close a deal.
To add ess this, CYPHER Lea i g a ou ced a pa t e ship with B ight MLS, the atio ’s la gest MLS, to lau ch the B ight MLS AI Academy buildi g pe so alized AI lea i g di ectly i to the daily platfo m age ts ely o to u thei busi ess.
“AI is movi g fast i eal estate, but tools a e o ly as good as the t ai i g behi d them,” said B ia Do ella , P eside t a d CEO of B ight MLS. “Age ts do ‘t eed mo e tech tossed at them. They eed simple, eliable guida ce o how to use AI espo sibly to u a bette busi ess. With the B ight MLS AI Academy, we’ e b i gi g CYPHER Lea i g’s platfo m togethe with B ight’s data to give ou subsc ibe s the exact skills they eed to stay ahead of the cu ve.”
Dow load the epo t, The Real-Deal o AI: Seve thi gs eal estate leade s eed to k ow.
CYPHER Lea i g a d B ight MLS will also be at NAR NXT, Novembe 6-8 i New O lea s. Visit thei booth #1919 to lea mo e.
