She zhe , Chi a, Oct. 26, 2026 (GLOBE NEWSWIRE) — O Octobe 22, 2026, the GGE She zhe C oss-Bo de Expo (Autum Editio ) a d the 12th OEM/ODM Sou ce Facto y Exhibitio we e held at the She zhe Wo ld Exhibitio & Co ve tio Ce te . 41Caiji g was i vited to speak at the co cu e t fo um, “AI-Powe ed C oss-Bo de G owth Co fe e ce,” delive i g a p ese tatio titled “F om G eat Chi ese Gifts to Global B a d Recog itio : AI-Powe ed Holiday Ma keti g a d I te atio al Commu icatio s.” The p ese tatio add essed o e key questio : How ca Chi ese b a ds with g eat p oducts become memo able to ove seas co sume s?
Acco di g to Adobe’s Ja ua y epo t, U.S. o li e etail sales eached $257.8 billio du i g the 2025 holiday seaso (Novembe 1–Decembe 31), up 6.8% yea ove yea . Elect o ics, fu itu e, spo ti g goods, a d toys eco ded g owth ates a gi g f om 6.6% to 8.2%—catego ies that alig closely with the co e busi esses of ma y ma ufactu e s exhibiti g at the eve t. The same epo t evealed a othe st iki g figu e: t affic f om ge e ative AI tools to etail websites su ged 693.4% yea ove yea . Co sume s a e i c easi gly sta ti g thei shoppi g jou eys with AI co ve satio s athe tha t aditio al sea ch e gi es.
Most Chi ese b a ds have al eady established thei dist ibutio cha els. The bigge challe ge is givi g co sume s a compelli g easo to choose them. The holiday seaso offe s a p actical oppo tu ity to add ess this without cha gi g the p oducts themselves. B a ds eed two additio al eleme ts: gifti g sce a ios that shift the message f om “why I eed this” to “why this makes a g eat gift,” a d t ust sig als such as i depe de t eviews, quality ce tificatio s, a d afte -sales suppo t that educe pu chase u ce tai ty. Established co te t fo mats i i te atio al media—i cludi g gift guides, ha ds-o eviews, p ice-based ecomme datio s, a d expe t evaluatio s—help a swe fou esse tial questio s: Who is it fo ? Does it wo k? Is it wo th the p ice? Ca I t ust it?
The eal challe ge is b idgi g ma ket gaps. Co sume s may ecog ize catego ies such as patio fu itu e a d beddi g without k owi g the b a ds behi d them. Fo highe -p iced p oducts, diffe e ces i use expe ie ce ca be difficult to qua tify, p ompti g buye s to compa e eviews a d a ki gs befo e pu chasi g. Cultu al expectatio s also va y: Ame ica co sume s value outdoo livi g, Eu opea ma kets emphasize desig , Middle Easte co sume s p io itize luxu y, a d Southeast Asia ma kets favo compact livi g. Each ma ket has a diffe e t u de sta di g of what makes a home. B a d commu icatio s must p og essively b idge these gaps—movi g f om visibility to t ust a d ultimately to p efe e ce.
41Caiji g app oaches commu icatio s as lo g-te m i f ast uctu e athe tha o e-off p ess elease dist ibutio . Autho itative media build c edibility, i dust y-specific publicatio s i flue ce pu chase decisio s, a ki gs a d p omotio al co te t d ive co ve sio s, while SEO a d Ge e ative E gi e Optimizatio (GEO) c eate lasti g digital assets. Acco di g to its publicly available i fo matio , 41Caiji g has access to mo e tha 200,000 global media esou ces ac oss 199 cou t ies a d egio s i 77 la guages, havi g se ved ove 8,000 b a ds expa di g i te atio ally. Ope atio ally, AI age ts ha dle epetitive tasks such as topic a alysis, media b iefi g, co te t scheduli g, a d publicatio ve ificatio , while huma teams etai espo sibility fo ma ket i sights, b a d voice, a d fact-checki g. O the AI sea ch f o t, its Wi seed platfo m p ovides a e d-to-e d GEO mo ito i g a d optimizatio solutio , cove i g b a d visibility t acki g ac oss majo AI models, gap a alysis, evide ce-based co te t developme t, autho itative sou ce buildi g, a d pe fo ma ce att ibutio . The platfo m suppo ts leadi g global AI models, i cludi g ChatGPT, Gemi i, Claude, a d Pe plexity, with sepa ate t acki g fo web a d app e vi o me ts, filte i g to mi imize pe so alized ecomme datio bias, a d daily data updates—all without alte i g o i te fe i g with the u de lyi g algo ithms of AI models.
Holiday co te t should evolve f om bei g see du i g the festive seaso to emai i g discove able a d citable lo g afte wa d. Eve y holiday campaig should ge e ate lasti g sea ch assets athe tha lose its value whe the seaso e ds.
With this app oach, b a ds do ot eed to lau ch la ge-scale campaig s f om the outset. They ca sta t with o e gift-wo thy p oduct, select a ta get ma ket a d seaso al occasio , a d complete o e full cycle of campaig executio a d pe fo ma ce eview—movi g f om p oduct visibility to b a d t ust, a d ultimately to bei g sea ched fo , co side ed, a d chose .
About 41Caiji g
41Caiji g is a AI-powe ed PR a d ma keti g age t dedicated to helpi g b a ds build global visibility a d accele ate g owth. Backed by local executio teams ac oss key ma kets, we delive i teg ated commu icatio s solutio s spa i g PR, co te t ma keti g, offli e eve ts, media out each a d i te view coo di atio , as well as media mo ito i g a d eputatio i tellige ce. By b idgi g la guage, cultu al, a d i fo matio gaps, 41Caiji g helps b a ds st e gthe thei p ese ce a d i flue ce i global ma kets a d establish a mea i gful voice i the AI e a.
CONTACT: Noya Lee
Noya@41caiji g.com
