Sta t.io’s a alysis fou d that, despite the fe vo a ou d the K icks’ champio ship wi , socce is the la ge fo ce i the ma ket ight ow. Sta t.io fou d that the NY-li ked socce audie ce eached 3.93 millio use s i the fi st half of Ju e, compa ed with 1.76 millio fo basketball. That makes the socce audie ce oughly 2.2x la ge tha the basketball audie ce, suggesti g that the Wo ld Cup is c eati g a b oade audie ce oppo tu ity tha the K icks mome t alo e.
“The K icks may be domi ati g the back pages, but ou data tells a diffe e t sto y,” said Om i Ba es, CMO of Sta t.io. “The Wo ld Cup audie ce is mo e tha twice the size of the NBA Fi als c owd. Fo b a ds, that’s the lesso of this Ju e: The loudest mome t is ‘t always the biggest o e. The eal oppo tu ity is i seei g the full field, ot just the headli e.”
Othe key fi di gs f om Sta t.io’s New Yo k Ju e spo ts a alysis i clude:
T avel is amplifyi g the spo ts su ge. Sta t.io data shows 1.63 millio t avele s headi g to New Yo k i the fi st half of Ju e. Nea by states i cludi g New Je sey a d Pe sylva ia poi t to commute a d d ive-i dema d, while Texas a d Flo ida each co t ibuted mo e tha 117,000 t avele s, sig ali g mea i gful flight-ma ket i te est.The Wo ld Cup is addi g i te atio al pull. While i te atio al t avel ep ese ts a smalle sha e of total i bou d moveme t, Ca ada a d Mexico lead i bou d cou t ies, alig i g with the Wo ld Cup’s No th Ame ica stage a d ei fo ci g socce ‘s b oade geog aphic each.Betti g a d spo ts apps a e the co ective tissue. The NY-li ked gambli g-app audie ce totaled 3.51 millio use s, equal to ea ly 69% of the total NY spo ts audie ce. Mea while, spo ts app use s totaled 4.09 millio use s, with O eFootball alo e eachi g 2.83 millio New Yo ke s.
Sta t.io a alyzed agg egated, a o ymized mobile data f om the fi st two weeks of Ju e 2026, i cludi g audie ce affi ity, app usage, device, a d t avel sig als tied to the New Yo k ma ket. Audie ce catego ies i clude use s with demo st ated affi ities fo socce , basketball, gambli g apps, spo ts apps, a d i bou d t avel to New Yo k du i g the a alysis wi dow.
Sta t.io is a mobile data a d audie ce i tellige ce compa y that helps b a ds, age cies, a d platfo ms u de sta d eal-wo ld co sume behavio th ough p ivacy-co scious, a o ymized mobile sig als. By co ecti g locatio , app affi ity, device, a d audie ce i sights, Sta t.io e ables ma kete s to ide tify high-value segme ts, u cove cultu al a d comme cial t e ds, a d activate sma te campaig s ac oss the mome ts that matte . F om spo ts a d t avel to etail, e te tai me t, a d fi a ce, Sta t.io tu s mobile behavio i to ma ket i tellige ce b a ds ca use.
Jolie Ho eMa keti g Ma age , Sta t.io
