The pa t e ship b i gs togethe Cha tis’ capabilities i buildi g a d ope ati g i -game expe ie ces o UGC gami g platfo ms like Fo t ite with GameSqua e’s Hatchet data a d a alytics platfo m. Togethe , this c eates a e ha ced measu eme t offe i g desig ed to help b a ds bette u de sta d how gami g activatio s i flue ce e gageme t ac oss st eami g, social media a d c eato ecosystems. Cha tis wo ks di ectly with game develope s, b a ds a d i tellectual p ope ty holde s o Fo t ite C eative a d UEFN expe ie ces, while Hatchet p ovides exte sive live-st eami g a d social co te t measu eme t ac oss platfo ms i cludi g Twitch, YouTube a d TikTok.
“B a ds i c easi gly ecog ize gami g as a impo ta t pa t of cultu e a d co sume e gageme t, but measu eme t a d att ibutio emai c itical to u locki g la ge i vestme ts,” said Justi Ke a, CEO of GameSqua e. “By combi i g Cha tis’ ability to c eate compelli g i -game expe ie ces with Hatchet’s data a d c eato i tellige ce, we believe we ca give b a ds a much clea e u de sta di g of what d ives e gageme t, which c eato s amplify a activatio , a d how gami g campaig s t a slate i to b oade cultu al impact. This pa t e ship is a othe example of how GameSqua e is usi g data a d tech ology to st e gthe ou age cy offe i g a d c eate diffe e tiated solutio s fo b a ds.”
Th ough the pa t e ship, GameSqua e a d Cha tis i te d to p ovide b a ds with deepe i sights ac oss seve al a eas, i cludi g:
- Map a d Co te t Uplift: Measu i g how gami g expe ie ces pe fo m a d t e d post-lau ch, be chma ked agai st st eami g activity, c eato e gageme t a d b oade co te t t e ds.
- B a d Uplift: Measu i g cha ges i o li e co ve satio , se time t a d each su ou di g b a ds i teg ated i to gami g expe ie ces.
- C eato a d Media Impact: Ide tifyi g the c eato s, i flue ce s a d media cha els that have the g eatest impact o e gageme t a d helpi g b a ds mo e effectively allocate c eato ma keti g spe d.
- T e d I tellige ce: Ide tifyi g eme gi g co te t a d c eato t e ds that ca help i fo m futu e UEFN expe ie ces a d ma keti g st ategies.
The compa ies also expect to explo e ways to co ect Hatchet data with Cha tis’ existi g tech ology a d i -game a alytics capabilities, c eati g a mo e comp ehe sive view of how social co ve satio a d c eato activity co elate with gameplay a d e gageme t. The collabo atio aims to ble d o e of the la gest datasets i the UGC gami g la dscape with o e of the leadi g c eato a d social media data a d a alytics platfo ms.
“GameSqua e a d Hatchet add a impo ta t data laye to what we a e al eady buildi g fo b a ds i side Fo t ite C eative a d UEFN,” said A d ew Temki , CBO of Cha tis. “The ability to co ect what is happe i g i side a b a ded gami g expe ie ce with c eato activity, st eami g viewe ship a d social co ve satio gives ou pa t e s a mo e complete pictu e of pe fo ma ce. Togethe , we ca move beyo d simply c eati g g eat expe ie ces a d p ovide iche , measu able i sights i to what is actually d ivi g e gageme t.”
“UGC co te t lives o platfo ms ac oss gami g, social media, a d st eami g – a d each speaks to a diffe e t pa t of how audie ces a e e gagi g with that co te t,” said A kadiusz Mi ecki, Head of E gi ee i g at Cha tis. “Ou collabo atio with GameSqua e b idges the gap betwee these datasets to bette follow the co ve satio s about UGC expe ie ces whe eve they a e.”
GameSqua e (NASDAQ:GAME) is a cutti g-edge media, e te tai me t, a d tech ology compa y t a sfo mi g how b a ds a d publishe s co ect with Ge Z, Ge Alpha, a d Mille ial audie ces. With a platfo m that spa s awa d-wi i g c eative se vices, adva ced a alytics, a d FaZe Espo ts, o e of the most ico ic gami g o ga izatio s, we ope ate o e of the la gest gami g media etwo ks i No th Ame ica. As a digital- ative busi ess, GameSqua e p ovides b a ds with u pa alleled access to wo ld-class c eato s a d tale t, delive i g authe tic co ectio s ac oss gami g, espo ts, a d youth cultu e. Compleme ti g ou ope ati g st ategy, GameSqua e has developed a i ovative t easu y ma ageme t p og am desig ed to ge e ate yield a d e ha ce capital efficie cy, ei fo ci g ou commitme t to buildi g a dy amic, high-pe fo mi g media compa y at the i te sectio of cultu e, tech ology, a d ext-ge e atio fi a cial i ovatio .
To lea mo e, visit www.gamesqua e.com.
Cha tis sits at the i te sectio of UGC a d media, i vesti g i b eakout UGC games while ope ati g a leadi g c eato etwo k that co ects b a ds with ext-ge e atio audie ces i authe tic, high-impact ways. With 100B+ mo thly i -game imp essio s a d 6B+ social views, Cha tis’ ope ated games a d social media pages tu atte tio i to measu able scale. With 95% ma ket sha e ac oss top UGC expe ie ces a d 250+ c eato s i its etwo k, Cha tis is the e d-to-e d pa t e fo b a ds looki g to e gage Ge Z a d Ge Alpha audie ces at scale. Fo mo e i fo matio , visit www.cha tis.gg
This ews elease co tai s “fo wa d-looki g i fo matio ” a d “fo wa d-looki g stateme ts” (collectively, “fo wa d-looki g stateme ts”) withi the mea i g of the applicable secu ities legislatio . All stateme ts, othe tha stateme ts of histo ical fact, a e fo wa d-looki g stateme ts a d a e based o expectatio s, estimates a d p ojectio s as at the date of this ews elease. A y stateme t that i volves discussio s with espect to p edictio s, expectatio s, beliefs, pla s, p ojectio s, objectives, assumptio s, futu e eve ts o pe fo ma ce (ofte but ot always usi g ph ases such as “expects”, o “does ot expect”, “is expected”, “a ticipates” o “does ot a ticipate”, “pla s”, “budget”, “scheduled”, “fo ecasts”, “estimates”, “believes” o “i te ds” o va iatio s of such wo ds a d ph ases o stati g that ce tai actio s, eve ts o esults “may” o “could”, “would”, “might” o “will” be take to occu o be achieved) a e ot stateme ts of histo ical fact a d may be fo wa d-looki g stateme ts. I this ews elease, fo wa d-looki g stateme ts elate, amo g othe thi gs, to: the Compa y’s futu e pe fo ma ce; the success of the pa t e ship with Expa sio Pa t e s; the scope, timi g, delive y a d fi a cial co t ibutio of the CEER ag eeme t; the ability to obtai platfo m a d othe thi d-pa ty app ovals equi ed fo i -game activatio s; i teg atio , eve ue, g owth a d p ofitability; a d the Compa y’s ability to execute o its cu e t a d futu e busi ess pla s. These fo wa d-looki g stateme ts a e p ovided o ly to p ovide i fo matio cu e tly available to us a d a e ot i te ded to se ve as a d must ot be elied o by a y i vesto as, a gua a tee, assu a ce o defi itive stateme t of fact o p obability. Fo wa d-looki g stateme ts a e ecessa ily based upo a umbe of estimates a d assumptio s which i clude, but a e ot limited to: the Compa y’s ability to g ow its busi ess a d bei g able to execute o its busi ess pla s, the fi a cial a d busi ess be efits of acquisitio s, divestitu es, a d est uctu i g effo ts, the success of Compa y’s ve do s a d pa t e s i thei p ovisio of se vices to the Compa y, the Compa y bei g able to ecog ize a d capitalize o oppo tu ities a d the Compa y co ti ui g to att act qualified pe so el to suppo ts its developme t equi eme ts. These assumptio s, while co side ed easo able, a e subject to k ow a d u k ow isks, u ce tai ties, a d othe facto s which may cause the actual esults a d futu e eve ts to diffe mate ially f om those exp essed o implied by such fo wa d-looki g stateme ts. Such facto s i clude, but a e ot limited to: the Compa y’s ability to achieve its objectives, the Compa y successfully executi g its g owth st ategy, the ability of the Compa y to obtai futu e fi a ci gs o complete offe i gs o acceptable te ms, failu e to leve age the Compa y’s po tfolio ac oss e te tai me t a d media platfo ms, depe de ce o the Compa y’s key pe so el a d ge e al busi ess, eco omic, competitive, political a d social u ce tai ties. These isk facto s a e ot i te ded to ep ese t a complete list of the facto s that could affect the Compa y which a e discussed i the Compa y’s most ece t MD&A. The e ca be o assu a ce that fo wa d-looki g stateme ts will p ove to be accu ate, as actual esults a d futu e eve ts could diffe mate ially f om those a ticipated i such stateme ts. Acco di gly, eade s should ot place u due elia ce o the fo wa d-looki g stateme ts a d i fo matio co tai ed i this ews elease. GameSqua e assumes o obligatio to update the fo wa d-looki g stateme ts of beliefs, opi io s, p ojectio s, o othe facto s, should they cha ge, except as equi ed by law.
