Afte a 30 yea tou i g ca ee a d ove 2,300 live pe fo ma ces wo ldwide, the G ateful Dead emai s o e of the most e du i g a d comme cially successful b a ds i music a d e te tai me t. Its image y, i cludi g the ico ic da ci g bea s a d “Stealie” logo, is ecog ized ac oss ge e atio s a d has bee successfully exte ded i to appa el, footwea , a d lifestyle catego ies th ough pa t e ships with leadi g co sume b a ds. This ag eeme t exte ds that legacy i to pickleball a d padel, catego ies expe ie ci g apid g owth ac oss a b oad a d dive se demog aphic, a d eflects the co ti ued st e gth a d ve satility of the G ateful Dead b a d ac oss ew ma kets.
U de the ag eeme t, the Compa y will desig a d ma ket a collectio of b a ded p oducts, which may be co-b a ded with the Agassi logo a d may i clude equipme t, accesso ies, appa el, a d hyd atio p oducts, d awi g o the G ateful Dead’s ico ic image y a d e du i g cultu al legacy. The Compa y has also e te ed i to a ma ufactu i g ag eeme t to ma ufactu e a d dist ibute the lice sed p oducts. The pa ties i te d fo the collectio to be sold th ough di ect-to-co sume a d select wholesale cha els wo ldwide.
“Pickleball has become a t ue cultu al c ossove spo t, a d the G ateful Dead’s image y a d commu ity spi it alig atu ally with the e e gy we see o a d off the cou t,” said Ro Bo eta, CEO a d co-fou de of Agassi Spo ts E te tai me t. “This ag eeme t gives us the oppo tu ity to b i g a beloved, multi-ge e atio al b a d i to the pickleball space i a authe tic way, a d to offe ou commu ity somethi g disti ctive as we co ti ue buildi g out ou me cha dise a d lifestyle offe i g.”
“I’ve always believed the best b a ds a e ‘t ma ufactu ed, they’ e ea ed,” added A d e Agassi, co-fou de of Agassi Spo ts E te tai me t. “The Dead ea ed thei s ove decades. I believe the popula ity of pickleball a d padel is explodi g because people wa t mo e tha a spo t, they wa t a sce e, a commu ity. Nobody u de sta ds buildi g a commu ity a ou d somethi g people love mo e tha the G ateful Dead. We’ e p oud to b i g that legacy o to the cou t.”
The Compa y a ticipates that p oducts u de the collectio will begi olli g out i mid-2027, with additio al details o specific p oducts, p ici g, a d availability to be a ou ced close to lau ch.
This p ess elease i cludes “fo wa d-looki g stateme ts”, i cludi g i fo matio about Agassi Spo ts E te tai me t’s futu e expectatio s, pla s, a d p ospects. Wo ds such as “expect,” “estimate,” “p oject,” “budget,” “fo ecast,” “a ticipate,” “i te d,” “pla ,” “may,” “will,” “could,” “should,” “believes,” “p edicts,” “pote tial,” “co ti ue” a d simila exp essio s a e i te ded to ide tify such fo wa d-looki g stateme ts. These fo wa d-looki g stateme ts i volve sig ifica t isks a d u ce tai ties that could cause the actual esults to diffe mate ially f om the expected esults a d, co seque tly, you should ot ely o these fo wa d-looki g stateme ts as p edictio s of futu e eve ts. Facto s that could cause actual esults to diffe mate ially i clude, without limitatio : (a) the timi g, cost, fu di g availability, a ticipated be efits of, a d successful impleme tatio of, the Compa y’s pla ed G ateful Dead p oducts, its Let’s Play i itiative, i cludi g pla s to seek to co solidate oppo tu ities fo mi g a global etwo k of acket spo ts facilities a d membe s th ough acquisitio , collabo atio , a d pa t e ships with best of class ope ato s, as well as the costs, availability of fu di g fo , timeli e fo , a d ultimate esults of, such pla s; (b) the Compa y’s ability to aise sufficie t capital to fu d ope atio s, satisfy obligatio s to thi d-pa ty se vice p ovide s, suppo t g owth i itiatives a d co ti ue as a goi g co ce , the te ms o which such fi a ci g may be available, a d pote tial dilutio esulti g the ef om; (c) i te se competitio i the cou t spo ts, digital platfo m a d live eve t i dust ies a d the Compa y’s ability to compete effectively a d achieve ma ket accepta ce fo its p oducts a d se vices; (d) the Compa y’s limited ope ati g histo y, lack of sig ifica t eve ues, histo y of losses, u p ove busi ess model a d lack of expe ie ce i the cou t spo ts i dust y, a d the isk that it may ot achieve p ofitability o successfully execute its busi ess pla ; (e) the Compa y’s depe de ce o its ma ageme t team a d key pe so el, the abse ce of employme t ag eeme ts with ce tai pe so el, a d its ability to ma age futu e g owth a d ope atio al complexity; (f) the Compa y’s elia ce o the co ti ued i volveme t, eputatio a d b a d ecog itio of A d e Agassi, Da e Cahill, Stefa ie G af, a d elated st ategic elatio ships; (g) the Compa y’s pla ed co ce t atio i the pickleball a d padel i dust ies a d its ability to capitalize o a ticipated i dust y g owth t e ds; (h) adve se eco omic co ditio s, i cludi g i flatio , educed co sume a d co po ate disc etio a y spe di g a d capital ma kets co ditio s, which could egatively affect dema d, ope ati g esults, fi a cial co ditio , cash flows a d the Compa y’s ability to aise capital; (i) isks elated to the Compa y’s pla ed use of a tificial i tellige ce, cybe secu ity i cide ts, dis uptio s to i fo matio systems, evolvi g p ivacy a d data p otectio laws, a d u autho ized access to custome data; (j) the Compa y’s ability to secu e suitable ve ues, spo so ships, pa ticipa ts, pe mits a d app ovals a d to successfully execute a d scale pla ed eve ts a d ope atio s; (k) claims, liabilities, i ju ies, accide ts o othe isks a isi g f om the co st uctio o ope atio of pote tial facilities, live eve ts, o the use of futu e p emises, equipme t o se vices, a d the adequacy of i su a ce cove age; a d (l) the Compa y’s ability to satisfy Nasdaq’s qua titative listi g sta da ds, Nasdaq’s disc etio a y app oval of the pe di g listi g of the Compa y’s commo stock o Nasdaq, based o qualitative facto s, a d the timi g associated the ewith. Additio al isks a e desc ibed i the Compa y’s fili gs with the Secu ities a d Excha ge Commissio , i cludi g its pe iodic epo ts, which a e available at www.sec.gov. Fo wa d-looki g stateme ts speak o ly as of the date made, a d the Compa y u de takes o obligatio to publicly update o evise a y fo wa d-looki g stateme t, except as equi ed by law.
Agassi Spo ts E te tai me t Co p.Ro Bo eta, Chief Executive Office 702-400-4005i @agassispo ts.comagassispo ts.com
View the o igi al p ess elease o ACCESS Newswi e
