Pasadena Economic Development Corporation Launches Redesigned Website to Enhance User Experience and Showcase Community Assets

PASADENA, TX, February 12, 2025 /24-7PressRelease/ — The Pasadena Economic Development Corporation (PEDC) is proud to announce the launch of its newly redesigned website, created in collaboration with Golden Shovel Agency. The updated site, http://www.pasadenaedc.com, offers a more user-friendly interface and enhanced visual elements aimed at attracting businesses and residents while highlighting the city’s cultural, recreational, and economic opportunities.

A major feature of the redesigned website is the new format for presenting demographics, which are now displayed in a dynamic ticker form, offering site visitors real-time access to critical data. The “Living Here” section has also been revamped with a revolving banner to emphasize the area’s quality of life, further showcasing Pasadena as a desirable location for both business and residential living.

“We wanted the website to reflect the vibrant, welcoming spirit of Pasadena, and the redesign allows us to do just that. By consolidating the website’s main menu and emphasizing visual elements, we encourage visitors to explore more of what Pasadena has to offer,” said Julianne Echavarria, Marketing Manager for PEDC. “The new site is not just about business attraction–it’s about highlighting our culture, community, and quality of life.”

A primary goal of the website redesign was to provide easy access to critical information for site selectors and investors while also showcasing the city’s core assets. With a dedicated section on the ongoing Pasadena Arena & Convention Center Renovation & Expansion, visitors can learn more about significant infrastructure projects driving the city’s growth. The redesign also features robust information about the city’s cultural, educational, and recreational opportunities.

“The redesigned website plays an important role in supporting our marketing efforts. It allows us to display key statistical information while showcasing the many reasons why Pasadena is a great place to live, work, and invest,” Echavarria continued. “It’s a comprehensive resource that will attract more visitors, including site selectors, business owners, and potential residents, to explore all that Pasadena has to offer.”

The Pasadena Economic Development Corporation has worked closely with Golden Shovel Agency to ensure that the website’s redesign aligns with the city’s mission to drive growth and foster community pride. “Working with Golden Shovel continues to be a top-notch experience. Their team pushes us to stay innovative and ensure that Pasadena remains a thriving place for business,” Echavarria added.

To explore the newly redesigned website and discover the opportunities available in Pasadena, TX, visit http://www.pasadenaedc.com.

PASADENA ECONOMIC DEVELOPMENT CORPORATION (PEDC) is dedicated to promoting economic growth in Pasadena, Texas. By fostering partnerships and investing in the city’s infrastructure and amenities, the PEDC aims to create a business-friendly environment that attracts investment, promotes job creation, and enhances the quality of life for residents.

GOLDEN SHOVEL AGENCY is a full-service economic development marketing agency that believes thriving communities improve everyone’s lives. Everything it does connects businesses and talent with communities they’ll succeed. It does this by empowering economic developers through groundbreaking economic development communications. Golden Shovel has helped hundreds of communities across the globe shape and tell their stories to strengthen the vitality of their regional economies.

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