By co ecti g thei AI assista t to Voxpopme, teams ca get a swe s g ou ded i eal custome i te views, with a li k to the sou ce clips. A d if they ask a questio that has ‘t bee asked of custome s yet, they ca lau ch ew esea ch i the same co ve satio .
As o ga izatio s i c easi gly ely o AI assista ts to guide thei day-to-day decisio s, they a e mo e elia t o publicly available i fo matio a d ge e ic summa ies to fo m thei co clusio s. This esults i a ” ace to the ave age” because AI assista ts, by a d la ge, use the same datasets to t ai thei espo ses.
Whe you co ect you AI assista t to Voxpopme, you cha ge what the assista t is allowed to a swe f om. Now, eve y a swe comes f om esea ch studies that you o ga izatio has co ducted, backed by the igo of eal espo de ts, quality co t ols, a d t aceable evide ce. So whe you AI assista t a swe s, you k ow it did ‘t ely solely o publicly available i fo matio but also efe e ces p op ieta y custome i tellige ce paid fo by you o ga izatio .
A dy Ba aclough, Fou de a d CEO of Voxpopme, said: “Speed a d automatio we e the last ace i custome i sights. Both a e table stakes ow. The eal questio is whethe you ca t ust what a AI assista t tells you about you custome s, a d whethe you’ e still applyi g you expe t judgme t whe fo mi g you co clusio . Whe you co ect Voxpopme to Claude, ChatGPT o Teams, ou esea ch gua d ails keep eve y a swe g ou ded i custome t uth, givi g you the st ategic c edibility you key decisio s dema d.”
The Voxpopme MCP is built o the Model Co text P otocol, the ope sta da d fo co ecti g AI assista ts to outside data. A admi ist ato co ects it o ce, a d app oved use s a e eady to use Voxpopme i side thei chose AI assista t.
With the Voxpopme MCP, you ca :
Ask i the tool you a e al eady i : Put the questio to Claude, ChatGPT, o a y MCP-compatible assista t, i plai la guage, without ope i g a othe platfo m.C eate what you’ e missi g: Whe o existi g study add esses the questio , the assista t pla s a d lau ches ew esea ch.T ust the a swe because eal esea ch is behi d it: Eve y a swe is g ou ded i the custome studies you o ga izatio has u , so you get the whole, ve ified pictu e of what custome s have said.Roll it out with co fide ce: Access to the esea ch stays pe missio ed. Each pe so sig s i as themselves a d o ly eve eaches the i sight they a e clea ed to see.
The Voxpopme MCP is available ow fo esea ch, ma keti g, p oduct, a d i ovatio teams. Ha ds-o o boa di g comes ahead of a wide elease. I te ested teams ca book a walkth ough a d get sta ted he e.
Voxpopme pa t e s with e te p ise leade s to t a sfo m custome sig als i to st ategic impact. Leadi g e te p ises i CPG, tech ology, co sume elect o ics, estau a ts, a d F&B use Voxpopme to eveal ma ket ealities, u lock competitive adva tage, a d p opel i ovatio st ategies. Ou custome i tellige ce platfo m delive s the cla ity that leade s eed to fuel measu able outcomes, defi e success, a d shape ew ma kets. To lea mo e, visit www.voxpopme.com.
