Bridgeline Expands Unilog Momentum with New AI Search Win in the DIY Retail Sector

WOBURN, MA / ACCESS Newswi e / July 9, 2026 / B idgeli e Digital, I c. (NASDAQ:BLIN), a leade i AI-powe ed p oduct discove y a d eComme ce solutio s, a ou ced today that a U.S.-based DIY ha dwa e etaile has selected HawkSea ch to powe p oduct discove y withi its ew U ilog sto ef o t. The wi highlights g owi g dema d fo AI-d ive sea ch i complex comme ce e vi o me ts a d ma ks the fifth custome secu ed th ough B idgeli e’s U ilog pa t e ship.

The etaile came to B idgeli e seeki g to imp ove sea ch eleva cy, i c ease catalog exposu e, a d b i g ewe AI featu es i to the sea ch expe ie ce. HawkSea ch was selected to suppo t those goals ac oss a la ge catalog a d co te t footp i t, eflecti g co ti ued mome tum fo B idgeli e i both dist ibutio -o ie ted a d etail-o ie ted eComme ce oppo tu ities.

AI-Powe ed P oduct Discove y fo High-Scale DIY Comme ce

The ha dwa e etaile ope ates a la ge digital catalog i the DIY catego y a d eeded a st o ge sea ch expe ie ce capable of suppo ti g both p oduct discove y a d sea ch p ecisio . The o ga izatio had bee st uggli g with multiple challe ges i sea ch, i cludi g issues with SKU sea ch, lo ge -tail text que ies, a d a ove all expe ie ce that did ot feel custome – eady. The etaile ope ates at sig ifica t scale with app oximately 120,000 total eco ds, 85,000 SKUs a d 45,000 co te t eco ds, alo g with substa tial sea ch a d t affic activity.

To add ess those eeds, the custome selected a HawkSea ch deployme t that i cludes keywo d sea ch, Sma t Sea ch, Sma t Facets, Image Sea ch, Visual Sea ch, a d U ified Sea ch. These capabilities a e i te ded to imp ove eleva cy, st eamli e discove y, a d c eate a mo e mode AI-d ive sea ch expe ie ce.

Built to Imp ove Releva cy at Scale

Key custome equi eme ts i cluded imp oved sea ch eleva cy, st o ge catalog exposu e, bette SKU sea ch pe fo ma ce, a d mo e effective ha dli g of plai -la guage a d lo ge -tail que ies. HawkSea ch demo st ated fit fo this e vi o me t th ough its combi atio of me cha disi g co t ols, AI-d ive discove y tools, a d suppo t fo complex p oduct a d co te t sea ch sce a ios.

“O ga izatio s u i g la ge, highly customized comme ce expe ie ces eed sea ch solutio s that go beyo d basic keywo d matchi g,” said A i Kah , P eside t a d CEO of B idgeli e Digital. “This wi eflects both the g owi g dema d fo HawkSea ch’s AI-powe ed capabilities a d the mome tum we a e buildi g th ough ou U ilog pa t e ship as mo e custome s look to mode ize p oduct discove y.”

About B idgeli e

B idgeli e helps compa ies accele ate o li e eve ue by imp ovi g t affic, co ve sio ates, a d ave age o de value th ough AI-powe ed comme ce tech ology. Its HawkSea ch platfo m delive s adva ced sea ch, pe so alizatio , a d me cha disi g capabilities fo B2B a d B2C e te p ises ac oss high-g owth i dust ies.Lea mo e at www.b idgeli e.com a d www.hawksea ch.com.

Co tact:Kelly Maltma SVP, Ma keti g[email p otected]

SOURCE: B idgeli e Digital