THE P.U.S.H. PLAYBOOK CLIMBS AMAZON CHARTS, LAUNCHES NEW ERA IN RECRUITING FOR OVERLOOKED OFFENSIVE LINEMEN

CHARLOTTE, NC, July 16, 2025 /24-7PressRelease/ — A powerful new book is gaining national attention for giving a voice to football’s most under-recruited position, offensive linemen. The P.U.S.H. Playbook: The Offensive Lineman’s Blueprint for Recruiting Success by Dr. Derichard McCoy is rising through the Amazon rankings, arming student-athletes and families with a clear system to earn college offers through strategy, structure, and self-belief.

The playbook introduces the P.U.S.H. Framework, Playing Time, Up-Leveling, School, and Hype, a four-part blueprint that helps linemen take control of their own recruiting journey, even when stars and exposure are lacking. Parents, coaches, and athletes across the Southeast are already calling it a game-changer.

“There are thousands of talented linemen who never get seen,” said Dr. McCoy. “This book is the system I wish I had. It’s a guide to help families stop waiting and start building the path to a scholarship.”

From Overlooked Athlete to Scholar, Professor, and Mentor
Dr. McCoy’s journey fuels the mission. Once a high school student with a 1.4 GPA and no varsity starts, he walked on at Livingstone College, earned a scholarship, and helped lead his team to back-to-back CIAA championships. Today, he holds a doctorate in sport management and serves as an assistant professor at Benedict College.

He’s also the founder of Football I-Q, a recruiting innovation platform focused on developing offensive linemen through custom evaluations, academic support, AI-driven tools, and recruiting strategy. The brand’s mission is to shift the recruiting narrative and make football scholarship opportunities more accessible for under-represented student-athletes.

Academic Integration and HBCU Innovation
Football I-Q is also at the center of a groundbreaking research initiative at Benedict College. Dr. McCoy is leading a pilot project designed to transform Benedict’s football program into one that performs at the level of elite FBS Power 4 schools, on and off the field, using advanced scouting, athlete development tools, and AI applications.

“This is bigger than one book,” said Dr. McCoy. “We’re engineering a new recruiting culture, smarter, more strategic, and built for long-term success.”

Book Link: https://a.co/d/2W3WaYW
Learn More: https://www.football-iq.org

About Dr. Derichard McCoy
Dr. Derichard McCoy is an Assistant Professor of Sport Management at Benedict College, the founder of Football I-Q, and a Hall of Fame offensive lineman from Livingstone College. He holds a Doctor of Education in Sport Management with an emphasis in Leadership from the United States Sports University. With over a decade of experience in athlete development, education, and consulting, Dr. McCoy is building a national platform to help student-athletes, especially overlooked offensive linemen, unlock their full potential and secure their futures.

About Football I-Q
Football I-Q is a recruiting and athlete development platform founded by Dr. Derichard McCoy, focused on empowering overlooked offensive linemen through personalized evaluations, academic strategies, and AI-driven recruiting tools. The company equips athletes and families with the knowledge, structure, and digital resources needed to navigate the college football recruiting process with precision.

Rooted in Dr. McCoy’s P.U.S.H. Framework, Playing Time, Up-Leveling, School, and Hype, Football I-Q challenges outdated recruiting models and builds smarter, scholarship-ready players from the inside out. In addition to helping high school athletes nationwide, Football I-Q is leading a research-backed pilot program at Benedict College to enhance scouting, recruiting, and competitive outcomes at the HBCU level.

From personalized roadmaps to innovative tech, Football I-Q is reinventing what’s possible for student-athletes in the trenches.

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