Lau cesto , TAS, Aug. 04, 2026 (GLOBE NEWSWIRE) — Bolde Digital, a AI, digital ma keti g, a d automatio age cy headqua te ed i Tasma ia, Aust alia, today lau ched a i teg ated se vice model that combi es AI-powe ed lead ge e atio , custome u tu i g, busi ess automatio , a d CRM systems with coo di ated SEO, paid adve tisi g, a d social media campaig delive y. Fou ded by Ja yd Holmes, the age cy p ovides Aust alia busi esses with a si gle poi t of co tact fo impleme ti g Google Busi ess P ofile optimisatio , GoHighLevel systems, AI voice a d chat age ts, websites, sales fu els, a d automatio while ma agi g specialist digital ma keti g executio th ough expe ie ced delive y pa t e s. The i teg ated model is desig ed to help busi esses co ect lead captu e, follow-up, a d ma keti g executio th ough a u ified st ategy, with the compa y co ti ui g to o boa d ew clie ts ac oss AI automatio , digital ma keti g, a d vi tual assista t se vices.
Ja yd Holmes with The City of Lau cesto mayo Matthew Ga wood bei g awa ded the fi alist ce tificates fo 2026 Ca esupe busi ess excelle ce awa ds i the catego y of Excelle ce i Ma keti g & I ovatio a d Tech ology
“We wa ted to be clea about how we actually delive esults fo clie ts,” says Ja yd Holmes, Fou de of Bolde Digital. “Eve ythi g comes th ough us as the si gle poi t of co tact. We build the automatio a d lead e gageme t side di ectly, a d coo di ate specialist delive y fo the est, so clie ts get p ope cove age ac oss thei whole ma keti g stack without havi g to ma age five diffe e t p ovide s themselves.”
Bolde Digital di ectly suppo ts busi esses with Google Busi ess P ofile optimisatio , GoHighLevel impleme tatio , AI voice a d chat age ts, CRM systems, fu els, websites a d busi ess automatio . The compa y also suppo ts busi esses ac oss SEO, Google Ads a d social media adve tisi g, coo di ati g specialist campaig delive y whe e equi ed.
“Clie ts get the full pictu e without havi g to ma age five diffe e t p ovide s themselves,” Holmes says. “We ha dle the automatio a d lead e gageme t side di ectly, a d coo di ate specialist delive y fo SEO, ads a d social so it all wo ks as o e co ected system athe tha five disco ected accou ts.”
At the co e of its di ect offe i g, Bolde Digital builds automated systems that captu e a lead the mome t they make co tact, whethe th ough a website fo m, a pho e call, o a Google Busi ess P ofile e qui y, a d immediately begi a st uctu ed follow up seque ce combi i g SMS, email, a d i some cases AI powe ed voice a d chat espo ses. Leads who a e ot eady to co ve t immediately move i to u tu e seque ces desig ed to keep the co ve satio ope without equi i g ma ual follow up f om the busi ess ow e .
“A huge umbe of busi esses a e al eady ge e ati g leads th ough thei existi g ma keti g, efe als, thei website, wo d of mouth. The p oblem is ‘t att acti g atte tio , it’s what happe s i the te mi utes afte someo e shows i te est,” Holmes says. “That’s the pa t we’ve built ou e ti e busi ess a ou d fixi g.”
This focus places Bolde Digital’s app oach close to ma keti g tech ology a d AI automatio tha to a co ve tio al c eative o media buyi g age cy, a disti ctio the compa y says is becomi g i c easi gly eleva t as AI eshapes how digital ma keti g itself wo ks.
Beyo d simply usi g existi g automatio platfo ms, Bolde Digital has developed its ow i -house methodology a d seque ci g fo e gagi g a d co ve ti g leads, efi ed ac oss yea s of clie t wo k athe tha copied f om a ge e ic template. This p op ieta y app oach u de pi s how the compa y’s lead captu e, u tu e, a d follow up seque ces a e actually built fo each clie t.
Much of that p op ieta y wo k exists to close a specific gap Bolde Digital sees co sta tly ac oss Aust alia busi esses. A lead clicks a ad o opts i fo a offe , a d i most setups, that is exactly whe e the u tu i g stops, leavi g the lead to figu e out the ext step e ti ely o thei ow .
“A lot of people pay fo adve tisi g, a d the mome t someo e clicks that ad o opts i , the u tu i g p ocess just stops,” Holmes says. “The lead is left to figu e thi gs out o thei ow , a d that’s exactly whe e co ve sio s get lost. The systems a d i tellectual p ope ty we’ve built a e specifically desig ed to keep people e gaged with the ight tools well past that fi st click o opt-i , i stead of leavi g them to fe d fo themselves.”
“We’ve built ou ow systems a d seque ces fo e gagi g a d co ve ti g leads ove yea s of clie t wo k, it’s ot somethi g you ca just copy off a template,” Holmes says. “That p op ieta y app oach is ho estly a big pa t of why the esults te d to look diffe e t f om a busi ess that’s had a ge e ic automatio setup d opped i .”
O e specific tech ique u de pi s much of that p op ieta y wo k, database eactivatio . Rathe tha t eati g a old e qui y o ad opt-i as a dead lead o ce it goes cold, Bolde Digital’s systems each back i to a busi ess’s existi g co tact database, sometimes yea s of old e qui ies a d ad leads that eve co ve ted, a d u them back th ough a f esh e gageme t seque ce.
“People assume a lead that eve co ve ted yea s ago is just go e,” Holmes says. “A huge umbe of those co tacts a e still sitti g i a database doi g othi g. A p ope eactivatio campaig ca b i g a ge ui e sha e of them back to life a d tu them i to payi g clie ts. It’s o e of the most ove looked pieces of ma keti g the e is, because most busi esses eve look back at what they al eady have sitti g ight the e.”
T aditio al digital ma keti g etai e s i Aust alia commo ly u betwee o e a d fou thousa d dolla s a mo th fo a small busi ess, cove i g a mix of co te t, ad ma ageme t, a d epo ti g. Bolde Digital says its AI digital ma keti g app oach is built a ou d a diffe e t cost logic e ti ely, si ce the value comes f om automated systems that keep wo ki g co ti uously athe tha o goi g co te t p oductio that stops the mome t a etai e e ds.
“A lot of t aditio al digital ma keti g spe d disappea s the mome t you stop payi g fo it. The blog posts stay up, but the mome tum stops,” Holmes says. “A automatio system we build keeps followi g up leads a d keeps u tu i g them whethe o ot we’ e actively wo ki g o the accou t that week. That’s a ge ui ely diffe e t value p opositio .”
This does ot mea Bolde Digital positio s itself as cheape tha eve y t aditio al age cy by default, but athe that the compa iso itself is less mea i gful, si ce the two models a e solvi g diffe e t p oblems. A busi ess al eady ge e ati g leads th ough othe cha els, efe als, existi g SEO, o paid ads, is ofte bette se ved by fixi g what happe s afte that lead a ives tha by addi g mo e t aditio al ma keti g spe d o top of a weak follow up p ocess.
Bolde Digital says its AI digital ma keti g model eso ates pa ticula ly st o gly with local Aust alia small busi esses, whe e the gap betwee ge e ati g i te est a d actually co ve ti g it i to a booked custome te ds to be widest. A t adie, cli ic, o local se vice busi ess ofte al eady eceives a easo able volume of e qui ies th ough wo d of mouth, local sea ch, a d thei Google Busi ess P ofile, but lacks the systems to follow up with each o e quickly a d co siste tly.
“Fo a lot of local Aust alia busi esses, mo e t affic is ‘t actually the a swe . They’ e al eady getti g e qui ies, they just do ‘t have a system that espo ds fast e ough o follows up e ough times befo e givi g up,” Holmes says. “That’s a systems a d automatio p oblem, ot a co te t o adve tisi g p oblem, a d it’s exactly why we built the busi ess the way we did.”
Bolde Digital’s Google Busi ess P ofile optimisatio a d eview ma ageme t se vices exte d this same logic i to local sea ch visibility itself, e su i g that o ce a lead does sea ch fo a busi ess, what they fi d suppo ts the automated follow up happe i g behi d the sce es athe tha wo ki g agai st it.
Of the se vices Bolde Digital delive s di ectly athe tha th ough a coo di ated pa t e , GBP ma keti g sits closest to t aditio al digital ma keti g, optimisi g a d actively ma agi g a busi ess’s Google Busi ess P ofile, ofte still sea ched u de its olde ame, Google My Busi ess, o the sho tha d GMB, eve though Google eb a ded it as Google Busi ess P ofile some yea s ago. U like co te t w iti g o paid ad ma ageme t, GBP ma keti g sits di ectly i side Bolde Digital’s automatio focused model, si ce a busi ess’s Google listi g is ofte the fi st thi g a lead checks befo e that automated follow up seque ce eve has a cha ce to wo k.
“GBP ma keti g is the o e pa t of t aditio al digital ma keti g that actually fits what we do, because it’s ot eally co te t o adve tisi g, it’s data a d co siste cy,” Holmes says. “A accu ate, well optimised Google Busi ess P ofile with a steady flow of ge ui e eviews di ectly suppo ts eve ythi g else we’ e automati g behi d it.”
Bolde Digital’s app oach to GBP ma keti g i cludes e su i g busi ess i fo matio stays accu ate a d co siste t, actively ge e ati g a steady st eam of ge ui e custome eviews athe tha elyi g o a ha dful of outdated o es, a d st uctu i g a p ofile so that both pote tial custome s a d AI powe ed sea ch tools ca fi d clea , t ustwo thy i fo matio quickly. This positio s Google Busi ess P ofile ma keti g as the o e ge ui e b idge betwee t aditio al digital ma keti g a d Bolde Digital’s AI fi st app oach.
“GBP ma keti g is exactly whe e digital ma keti g a d automatio ge ui ely meet fo us,” Holmes says. “It’s local, it’s measu able, a d it feeds di ectly i to the automated systems we build o top of it.”
Bolde Digital says bei g clea about how it delive s digital ma keti g suppo t is i te ded to help Aust alia busi ess ow e s u de sta d exactly what they’ e getti g befo e sig i g o with a y p ovide . The compa y co ti ues to take o ew clie ts fo automated lead ge e atio a d u tu i g, Google Busi ess P ofile optimisatio , vi tual assista t suppo t, a d coo di ated SEO, paid adve tisi g, a d social media campaig s.
“If a busi ess eeds o goi g co te t p oductio o a la ge paid ad budget ma aged, we make su e that gets delive ed p ope ly, whethe di ectly o th ough ou coo di ated delive y pa t e s,” Holmes says. “We’d athe a busi ess ow e k ow exactly how that wo k gets delive ed befo e they sig a ythi g, because that’s the o ly way this elatio ship actually wo ks lo g te m.”
Holmes says this cla ity has, if a ythi g, st e gthe ed dema d fo Bolde Digital’s actual se vices, si ce busi ess ow e s i c easi gly wa t a specific solutio to a specific p oblem athe tha a b oad, ge e alist ma keti g etai e that touches eve ythi g lightly.
“Bei g clea about what we do best mea s the busi esses that come to us al eady k ow exactly what they’ e getti g,” Holmes says. “That makes fo a much st o ge wo ki g elatio ship f om day o e.”
Bolde Digital is a AI digital ma keti g a d automatio age cy headqua te ed i Tasma ia, Aust alia, built a ou d a simple missio , fixi g the “i gs” of busi ess: att acti g, u tu i g, co ve ti g, automati g, a d scali g. Fou ded by Ja yd Holmes, the age cy helps busi esses automate lead captu e, follow up, booki g, a d eputatio ma ageme t, alo gside fully ma aged vi tual assista t se vices matchi g Aust alia busi esses with t ai ed, vetted assista ts. Se vi g clie ts ac oss Aust alia, the U ited States, the U ited Ki gdom, a d Ca ada, Bolde Digital focuses o scalable, lo g te m systems ove sho t te m hype.
Ja yd Holmes – Ow e of Bolde Digital
Ja yd Holmesja yd [at] bolde digital.com.au+61483 918 244https://bolde digital.com.au6 Talus Pl, P ospect Vale TAS 7250 Aust alia
