Every rep and every agent now answers from one governed source of truth, and everything they create comes back through brand governance before it ships
DENVER, CO / ACCESS Newswire / June 16, 2026 / Spekit today announced GTM Knowledge Engine 2.0, a release that connects the company’s governed GTM knowledge base to the AI tools sales teams already run. Through Spekit’s new Model Context Protocol (MCP) server, now in beta with customers including Amplitude, reps working in Claude, ChatGPT, Copilot, Glean, or Gemini get answers drawn from their company’s current pricing and approved messaging instead of stale uploads. The same release launches Brand Studio to ensure always on-brand content, more powerful AI Content Builder capabilities including component design system and custom templates, and enhanced, AI-powered analytics.
GTM teams deploying agents and copilots keep hitting the same failure: the agent gives a different answer every time. Drafts come back off-brand, and the model asserts pricing that was retired two quarters ago, with total confidence. Teams assume it is a model problem, but it is a knowledge problem: the knowledge feeding those tools is scattered across a dozen systems and re-pasted into every new agent, where it starts decaying the day it lands. GTM Knowledge Engine 2.0 fixes the knowledge, not the model. Every connected tool reads from one governed knowledge base, and everything those tools produce comes back through governance before a rep sends it.
“AI cannot magically transform bad content into good insights – garbage in, garbage out,” said Melanie Fellay, CEO and co-founder of Spekit. “The real work is moving beyond finding the best needle in the haystack to making the entire haystack gold. In my book, Just-in-Time, I described a future where every piece of knowledge in a business is dynamically linked to its source of truth, where content stops being a static collection of documents and becomes a living ecosystem of knowledge. GTM Knowledge Engine 2.0 is that future arriving for every rep and every agent.”
GTM Knowledge Engine 2.0 introduces three capabilities:
AI Content Creation, governed from the first draft. Brand Studio sets brand colors, fonts, and component styles once, and every asset inherits them, whether a rep builds it or an agent does. The AI Content Builder generates battle cards, playbooks, and deal content grounded in deal context and approved knowledge, and structured by templates the team defines. (Generally available June 16.)
Spekit MCP, governed knowledge in every AI tool. Spekit’s MCP server connects that knowledge to any MCP host, including Claude, ChatGPT, Copilot, Glean, Gemini, and custom agents. A rep who asks a competitive question gets the latest battle card instead of a best guess, and an on-brand one-pager drafted in Claude with accurate pricing. (Beta, June 16.)
Analytics with a Dashboard Agent. A live view of the engine replaces the quarterly content audit, showing which content is driving pipeline and which has quietly gone stale. Teams ask the Dashboard Agent a question in plain English; it answers with the data and the specific content to fix.
“Amazing…my mind was blown already. The engineer in me says this is exactly what we should do for artifact creation, hosting, and collaboration. This is the AI-native way,” said Boogie Cigdemoglu, Staff Software Engineer at Amplitude.
The release advances the GTM Knowledge Engine pillar of Spekit’s Rep Acceleration Platform. Next on the roadmap is Dynamic Content: knowledge that updates itself as the business underneath it changes.
Spekit will introduce GTM Knowledge Engine 2.0 at “Accelerated Trust, Everywhere,” a live webinar on June 16 at 10:00 AM MT. Registration: spekit.com/webinars.
About Spekit
Spekit is the Rep Acceleration Platform: a governed GTM knowledge layer that delivers deal context, trusted content, and real-time coaching in the flow of work, inside the tools where selling happens. Companies build their AI agents and revenue workflows on top of its trusted and governed knowledge system. Learn more at spekit.com.
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SOURCE: Spekit
