Fo mo e tha 25 yea s, Chef Simo has established itself as a leadi g o li e culi a y efe e ce i F a ce, combi i g ecipes, cooki g tech iques a d co t ibutio s f om a passio ate commu ity. The platfo m has built a loyal audie ce of millio s of use s while mai tai i g a st o g focus o edito ial quality a d use expe ie ce.
Whe Chef Simo bega wo ki g with Opti Digital i late 2024, the publishe was looki g to st e gthe its mo etisatio st ategy a d accele ate adve tisi g eve ue g owth at a time whe successive Google updates a d cha gi g sea ch behaviou s we e placi g i c easi g p essu e o o ga ic t affic.
With eve y page view becomi g mo e valuable, Chef Simo eeded a pa t e capable of ge e ati g sig ifica tly mo e value f om its existi g audie ce without elyi g o excessive ad de sity o comp omisi g site pe fo ma ce a d use expe ie ce.
“What I value most about Opti Digital is how i volved the team is i ou busi ess. They do ‘t simply p ovide tech ology – they co ti uously mo ito ou pe fo ma ce, ide tify ew oppo tu ities a d wo k di ectly with us to test a d imp ove them,” said
Chef Simo deployed
By the fi st half of 2026, the st ategy had helped Chef Simo
Rathe tha elyi g o additio al ad de sity, Opti Digital focused o imp ovi g mo etisatio efficie cy ac oss the e ti e eve ue fu el, f om i f ast uctu e a d use behaviou to co se t, ad expe ie ces a d auctio pe fo ma ce.
Th ough Ad Ma age Hub‘s lightweight w appe i f ast uctu e, Chef Simo be efited f om sig ifica tly faste ad delive y compa ed with sta da d ad stack be chma ks.
The sha e of ad se ve calls completed i u de two seco ds eached
This esulted i ad delive y that was app oximately
Fo Chef Simo , educi g u ecessa y late cy became a di ect eve ue leve , allowi g mo e imp essio s to be mo etised without addi g fu the adve tisi g p essu e.
Be chma k based o a sample of w appe impleme tatio s ac oss publishe s a d AdTech p ovide s. Results may va y depe di g o co figu atio a d setup.
With a high-pe fo ma ce tech ical fou datio i place, Opti Digital co ti uously a alysed how Chef Simo could ge e ate mo e value f om its existi g audie ce without simply i c easi g t aditio al display adve tisi g.
O e oppo tu ity eme ged i the jou ey towa ds ecipes sha ed by exte al co t ibuto s. Opti Digital ide tified this high-i te t i te actio as a atu al mo etisatio mome t a d wo ked with Chef Simo to i teg ate
The impleme tatio was joi tly developed a d tested to p ese ve a seamless use jou ey. O ce activated, Rewa ded Ads ge e ated a
The st ategy was the exte ded to othe high-impact ad expe ie ces.
These fo mats e abled Chef Simo to ge e ate g eate value f om existi g t affic while mai tai i g co t ol ove ad de sity a d the ove all b owsi g expe ie ce.
Chef Simo also uses
By co ecti g use behaviou , page pe fo ma ce, co se t a d mo etisatio data, I sights Hub helps ide tify whe e value may be lost befo e i ve to y eve e te s the auctio .
A alysis of Chef Simo ‘s co se t jou ey showed that its “Accept All” ate was below be chma k. Opti Digital eviewed the expe ie ce, ecomme ded UX cha ges a d mo ito ed thei impact. Withi o e week, the “Accept All” ate i c eased by
The same app oach was applied to page layouts a d use jou eys. Whe a alytics showed that Chef Simo ‘s ecipe pages we e ge e ati g fewe ad views because use s we e sc olli g apidly towa ds the co te t, Opti Digital p oposed a edesig ed layout to bette alig co te t co sumptio with adve tisi g visibility.
This app oach e ables Opti Digital to optimise the e ti e eve ue fu el – f om use behaviou a d co se t to i ve to y desig , ad viewability, adve tisi g expe ie ces a d auctio pe fo ma ce.
Behi d eve y optimisatio , Chef Simo be efits f om o goi g st ategic a d ope atio al suppo t f om Opti Digital’s Accou t Ma ageme t, AdOps a d Tech teams.
The teams co ti uously mo ito pe fo ma ce, ide tify oppo tu ities a d tu i sights i to co c ete ecomme datio s, whethe th ough page-layout cha ges, co se t optimisatio , ew adve tisi g expe ie ces o additio al dema d sou ces.
Regula pe fo ma ce eviews give Chef Simo visibility i to what is bei g tested, why each cha ge is bei g made a d the impact it delive s.
This model p ovides access to the expe tise of a dedicated mo etisatio team without equi i g the publishe to ma age eve y auctio , pa t e , tech ical issue a d optimisatio test i te ally, maki g co ti uous eve ue optimisatio pa t of the day-to-day st ategy athe tha a se ies of isolated p ojects.
By combi i g faste i f ast uctu e, high-value ad expe ie ces, data-d ive optimisatio a d co ti uous st ategic suppo t, Chef Simo achieved sig ifica t pe fo ma ce imp oveme ts i the fi st half of 2026:
Page RPM quad upled compa ed with H1 2025App oximately €5 Page RPM i F a ce 4x faste ad delive y compa ed with a sta da d ad stack+15% ove all eve ue uplift f om Rewa ded Ads +21% eCPM o Flyi g Ca pet mobile i -co te t placeme tsNea ly 10% i c ease i the “Accept All” co se t ate withi o e week
The collabo atio demo st ates how publishe s ca co ti ue i c easi g the value of thei existi g audie ces eve i a mo e challe gi g t affic e vi o me t by focusi g o mo etisatio efficie cy athe tha simply i c easi g ad de sity.
“Chef Simo demo st ates how publishe s ca co ti ue to c eate mo e value f om eve y page, eve i a challe gi g t affic e vi o me t, by combi i g faste tech ology, bette data a d co ti uous optimisatio ,” said
Fo mo e tha 25 yea s, Chef Simo has established itself as a leadi g o li e culi a y efe e ce i F a ce, combi i g ecipes, cooki g tech iques a d co t ibutio s f om a passio ate commu ity.
The platfo m eaches millio s of use s a d has built a loyal audie ce while mai tai i g a st o g focus o edito ial quality a d use expe ie ce.
Mo e tha
