Compa ies spe d $97 billio a yea o ma ket esea ch that ca take mo ths to complete. The time a d expe se i volved ofte limit majo esea ch to a a ual cycle, leavi g compa ies to make decisio s usi g fi di gs that may o lo ge eflect what people thi k. askpolly delive s statistically valid a swe s i as little as two mi utes, allowi g compa ies to test decisio s agai st cu e t public opi io athe tha mo ths-old esea ch.
“Data i sights p ofessio als wa t eal opi io s, ot sy thetic data, a d they eed thei i fo matio kept secu e,” said E i Kelly, co-fou de a d CEO of askpolly. “That data is thei competitive moat, so uploadi g it to the cloud feels isky, especially give ece t high-p ofile IP theft. I teg ati g askpolly with Copilot Cowo k makes igo ous ma ket esea ch easie to u i side a compa y’s existi g tech e vi o me t. Teams ca go f om questio to evide ce-based epo t i mi utes while keepi g full co t ol of thei data.”
Th ough askpolly’s API, use s ca combi e askpolly’s social data with thei ow sales data di ectly withi Mic osoft Dy amics 365, Mic osoft Powe BI, o Copilot. Nothi g eeds to be uploaded to the cloud, givi g compa ies a mo e secu e way to a alyze se sitive busi ess i fo matio . O ga izatio s ca also use othe Mic osoft tools to c eate custom dashboa ds that access askpolly’s API a d use cu e t social sig als fo mo e accu ate sales fo ecasti g.
The a ou ceme t deepe s askpolly’s existi g elatio ship with Mic osoft. A yo e with a cu e t Copilot subsc iptio ca ow dow load a d activate askpolly today th ough Mic osoft Ma ketplace. askpolly is also Mic osoft Azu e IP co-sell eligible, allowi g qualifyi g custome s to pu chase the platfo m agai st thei existi g Azu e commitme t athe tha fi di g ew budget.
Copilot Cowo k also makes askpolly’s fi di gs easie to wo k with. Custome s ca ask questio s of the data, ide tify patte s, a d ge e ate complete epo ts fo expo t to Mic osoft Powe Poi t o Mic osoft Excel. Ma keti g teams ca test messages befo e they go to ma ket, t ack campaig pe fo ma ce i ea eal time, a d compa e social sig als with sales esults.
U like sy thetic esea ch tools that ge e ate a tificial espo de ts, askpolly measu es o ga ic public co ve satio s f om eal people. Its tech ology filte s out bots, i flue ce s, a d paid co te t befo e c eati g ep ese tative samples matched to ce sus demog aphics. The u de lyi g data ef eshes eve y 24 hou s, allowi g o ga izatio s to see how opi io cha ges i espo se to b eaki g ews, ew messagi g, a d ma ket developme ts.
The platfo m is t usted by mo e tha 200 compa ies a d suppo ts esea ch a gi g f om audie ce a alysis a d message testi g to campaig measu eme t a d sales fo ecasti g. Use s select the audie ce they wa t to study, see how ma y people i the available sample meet those c ite ia, a d eceive customized esea ch i mi utes. askpolly also mai tai s co ti uity ac oss follow-up questio s, allowi g use s to exami e the same coho t mo e closely without b eaki g the esea ch chai .
To access askpolly th ough Mic osoft Ma ketplace, visit https://ma ketplace.mic osoft.com/
askpolly is a AI-powe ed ma ket esea ch platfo m that t a sfo ms o ga ic social media co ve satio s i to statistically valid i sights. Its tech ology emoves bias f om social media measu eme t by filte i g out bots, i flue ce s a d paid co te t befo e c eati g ep ese tative samples matched to ce sus demog aphics. The self-se ve platfo m ef eshes its data daily a d delive s customized esea ch i mi utes. askpolly is a Mic osoft pa t e a d is t usted by mo e tha 200 compa ies. It is a p oduct of Adva ced Symbolics I c., headqua te ed i Ottawa, O ta io. Lea mo e at www.askpolly.ai.
