Blockg aph-powe ed, adius-based P oximity Ta geti g e ables F eeWheel adve tise s to each audie ces based o p oximity to eal-wo ld locatio s a d d ive measu able foot t affic to those locatio s with p ecisio
NEW YORK, Nov. 02, 2026 (GLOBE NEWSWIRE) — Blockg aph, the tech ology platfo m that delive s eal-wo ld esults fo the TV ecosystem a d u de pi s t illio s of ide tity-based t a sactio s, today a ou ced a expa ded collabo atio with F eeWheel, the leadi g global tech ology platfo m fo the st eami g adve tisi g ecosystem. Th ough this collabo atio , F eeWheel is fi st-to-ma ket with Blockg aph-powe ed p oximity ta geti g fo p emium TV. The ew offe i g is available fo adve tise s, via F eeWheel Buye Cloud—the lau ch DSP pa t e —as well as th ough St eami g Hub, i cludi g F eeWheel Ma ketplace a d its p emium cu ated supply.
Blockg aph has built mo e tha 90 eady-to-use p oximity segme ts exclusively fo F eeWheel adve tise s a d ca quickly develop custom p oximity audie ces fo vi tually a y busi ess locatio o poi t of i te est that ca be activated i F eeWheel i mi utes. The expa ded collabo atio eflects the ext phase of TV adve tisi g, whe e p emium video is i c easi gly co ected to the eal-wo ld places, behavio s a d busi ess outcomes that matte most to b a ds.
Whethe a adve tise wa ts to each households withi two miles of a quick-se vice estau a t o twe ty miles of a fu itu e etaile , the adve tise defi es the app op iate t ade adius based o its busi ess. Blockg aph the ide tifies the households that fall withi that custom p oximity audie ce, with that audie ce the available fo activatio th ough F eeWheel. The adve tise may also i clude multiple busi ess locatio s–f om a th ee-locatio local chai to a 500-locatio egio al f a chise–a d easily build a d combi e segme ts i to o e u ified audie ce.
“Adve tise s have always wa ted locatio ta geti g that eflects how co sume s actually move th ough the physical wo ld— ot a bit a y geog aphic bou da ies,” said Jaso Ma i gham, CEO of Blockg aph. “Togethe with F eeWheel, we’ e maki g that possible with eady to use audie ces that combi e eal-time household ide tity esolutio with p emium TV activatio .”
U like t aditio al locatio ta geti g, which elies o p edefi ed ZIP codes, DMAs o othe static geog aphic bou da ies, Blockg aph’s p oximity-based audie ces e able adve tise s to use p ecise dista ces f om i dividual busi ess locatio s to defi e ta get audie ces esulti g i p oximity-defi ed household-level ta geti g a d measu eme t segme ts. Adve tise s ca also use p oximity ta geti g as a co questi g st ategy by ide tifyi g households ea competito locatio s a d eachi g them ac oss p emium TV a d st eami g i ve to y.
“Adve tise s a d publishe s have always k ow that p emium video d ives busi ess outcomes,” said La y Alle , Vice P eside t, Global St ategy, F eeWheel. “As the fi st platfo m to b i g both p e-built a d custom Blockg aph P oximity Ta geti g audie ces to custome s, F eeWheel is helpi g adve tise s a d publishe s move f om b oad locatio p oxies to mo e p ecise, locatio -i fo med activatio so they ca each co sume s withi the commu ities of thei physical sto es.”
The solutio is available ac oss i dust ies i cludi g home imp oveme t, estau a ts, g oce y, etail, automotive, healthca e, fi a cial se vices a d e te tai me t as well as fo political adve tisi g. Commo use cases i clude etail t affic i itiatives, g a d ope i gs, local a d egio al p omotio s, f a chise ma keti g, p oduct lau ches, e te tai me t eleases, competitive co questi g, a d custom geog aphic out each.
Blockg aph is a tech ology platfo m that t a sfo ms eal-wo ld data i to TV audie ces that delive esults i the eal wo ld. P ocessi g ove o e t illio ide tity-based t a sactio s a yea , the compa y empowe s busi esses to tu fi st-pa ty data a d local co text i to p ecise household audie ces a d measu e what happe s afte ad exposu e. Blockg aph fuels adve tisi g st ategies that delive mea i gful busi ess outcomes. Suppo ti g p ivacy-safe, accu ate, a d accou table TV adve tisi g i itiatives at the local, egio al, a d atio al level, Blockg aph is ow ed by Cha te Commu icatio s I c., Comcast NBCU ive sal, a d Pa amou t. Fo mo e i fo matio , visit www.blockg aph.co.
Co tact:Alexa d a Levyalex@silico alley-media.com
