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Home Press Release Accesswire

GameSquare Signs with Azuki to Drive Creator Marketing for Gates Awakened TCG Launch and Manga Launch

August 6, 2026
in Accesswire
Reading Time: 10 mins read
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GameSqua e’s age cy team to lead tale t deployme t to expa d Azuki’s existi g c eato p og am i suppo t of Gates Awake ed lau ch a d ma ga lau ch

FRISCO, TX / ACCESS Newswi e / August 6, 2026 / GameSqua e (NASDAQ:GAME) today a ou ced a pa t e ship with Azuki Labs to amplify c eato ma keti g i suppo t of Azuki’s t adi g ca d game (TCG) Gates Awake ed lau ch. The e gageme t spa s tale t ideatio a d g owi g Azuki’s existi g c eato p og am, with campaig s u i g th ough Octobe 2026.

“We’ve see fi stha d how Azuki has built o e of the most passio ate a d e gaged commu ities i mode e te tai me t,” said Justi Ke a, CEO, GameSqua e. “The Gates Awake ed a d Ma ga lau ches a e exactly the ki d of cultu ally eleva t pa t e ship ou age cy team was built fo . We’ e b i gi g ou c eato etwo k to the campaig to each eve mo e fa s, a d we’ e excited to see what we build togethe .”

U de the ag eeme t, GameSqua e will ma age the c eato deployme t fo Azuki’s TCG Gates Awake ed campaig , i cludi g tale t ideatio , co t acti g, a d deployme t. The compa y will secu e c eato s d aw f om the TCG playe a d ca d collecto commu ities, with each c eato posti g co te t dist ibuted ac oss YouTube, TikTok, a d I stag am Reels. GameSqua e will also suppo t the ma ga lau ch with o igi al co te t featu i g A old Tsa g, alo gside additio al c eato activatio s i Septembe desig ed to build co ve satio a ou d the se ies.

“Ou commu ities a e the fou datio of eve ythi g we do, a d co te t c eato s have always played a ce t al ole i b i gi g that wo ld to fa s.” said Alex Q. Xu (Zagabo d), Co-fou de a d CEO, Azuki Labs. “Pa t e i g with GameSqua e lets us deepe that elatio ship as we move th ough the Azuki TCG ma ga lau ches.”

About AzukiAzuki is a o igi al a ime-i spi ed sto ytelli g u ive se built a ou d a ich mythology of i te co ected cha acte s, factio s, a d myste ies. Th ough ma ga, the Azuki TCG, collectibles, a d futu e e te tai me t expe ie ces, the wo ld of Azuki u folds ac oss multiple mediums, each co ecti g ew audie ces to the sto ies withi its expa di g u ive se.

Desig ed fo a global digital-fi st ge e atio of fa s, Azuki is buildi g a e du i g f a chise defi ed by ich mythology, memo able cha acte s, a d expa sive wo ld-buildi g.

Fo mo e i fo matio , visit https://www.azuki.com.

About GameSqua e Holdi gs, I c.GameSqua e (NASDAQ:GAME) is a cutti g-edge media, e te tai me t, a d tech ology compa y t a sfo mi g how b a ds a d publishe s co ect with Ge Z, Ge Alpha, a d Mille ial audie ces. With a platfo m that spa s awa d-wi i g c eative se vices, adva ced a alytics, a d FaZe Espo ts, o e of the most ico ic gami g o ga izatio s, we ope ate o e of the la gest gami g media etwo ks i No th Ame ica. As a digital- ative busi ess, GameSqua e p ovides b a ds with u pa alleled access to wo ld-class c eato s a d tale t, delive i g authe tic co ectio s ac oss gami g, espo ts, a d youth cultu e. Compleme ti g ou ope ati g st ategy, GameSqua e has developed a i ovative t easu y ma ageme t p og am desig ed to ge e ate yield a d e ha ce capital efficie cy, ei fo ci g ou commitme t to buildi g a dy amic, high-pe fo mi g media compa y at the i te sectio of cultu e, tech ology, a d ext-ge e atio fi a cial i ovatio .

To lea mo e, visit www.gamesqua e.com.

Fo wa d-Looki g Stateme ts:

This ews elease co tai s “fo wa d-looki g i fo matio ” a d “fo wa d-looki g stateme ts” (collectively, “fo wa d-looki g stateme ts”) withi the mea i g of the applicable secu ities legislatio . All stateme ts, othe tha stateme ts of histo ical fact, a e fo wa d-looki g stateme ts a d a e based o expectatio s, estimates a d p ojectio s as at the date of this ews elease. A y stateme t that i volves discussio s with espect to p edictio s, expectatio s, beliefs, pla s, p ojectio s, objectives, assumptio s, futu e eve ts o pe fo ma ce (ofte but ot always usi g ph ases such as “expects”, o “does ot expect”, “is expected”, “a ticipates” o “does ot a ticipate”, “pla s”, “budget”, “scheduled”, “fo ecasts”, “estimates”, “believes” o “i te ds” o va iatio s of such wo ds a d ph ases o stati g that ce tai actio s, eve ts o esults “may” o “could”, “would”, “might” o “will” be take to occu o be achieved) a e ot stateme ts of histo ical fact a d may be fo wa d-looki g stateme ts. I this ews elease, fo wa d-looki g stateme ts elate, amo g othe thi gs, to: the Compa y’s futu e epu chases of its commo stock, futu e pe fo ma ce, eve ue, g owth a d p ofitability; a d the Compa y’s ability to execute o its cu e t a d futu e busi ess pla s. These fo wa d-looki g stateme ts a e p ovided o ly to p ovide i fo matio cu e tly available to us a d a e ot i te ded to se ve as a d must ot be elied o by a y i vesto as, a gua a tee, assu a ce o defi itive stateme t of fact o p obability. Fo wa d-looki g stateme ts a e ecessa ily based upo a umbe of estimates a d assumptio s which i clude, but a e ot limited to: the Compa y’s ability to g ow its busi ess a d bei g able to execute o its busi ess pla s, the success of Compa y’s ve do s a d pa t e s i thei p ovisio of se vices to the Compa y, the Compa y bei g able to ecog ize a d capitalize o oppo tu ities a d the Compa y co ti ui g to att act qualified pe so el to suppo t its developme t equi eme ts. These assumptio s, while co side ed easo able, a e subject to k ow a d u k ow isks, u ce tai ties, a d othe facto s which may cause the actual esults a d futu e eve ts to diffe mate ially f om those exp essed o implied by such fo wa d-looki g stateme ts. Such facto s i clude, but a e ot limited to: the Compa y’s ability to achieve its objectives, the Compa y successfully executi g its g owth st ategy, the ability of the Compa y to obtai futu e fi a ci gs o complete offe i gs o acceptable te ms, failu e to leve age the Compa y’s po tfolio ac oss e te tai me t a d media platfo ms, depe de ce o the Compa y’s key pe so el a d ge e al busi ess, eco omic, competitive, political a d social u ce tai ties. These isk facto s a e ot i te ded to ep ese t a complete list of the facto s that could affect the Compa y which a e discussed i the Compa y’s most ece t MD&A. The e ca be o assu a ce that fo wa d-looki g stateme ts will p ove to be accu ate, as actual esults a d futu e eve ts could diffe mate ially f om those a ticipated i such stateme ts. Acco di gly, eade s should ot place u due elia ce o the fo wa d-looki g stateme ts a d i fo matio co tai ed i this ews elease. GameSqua e assumes o obligatio to update the fo wa d-looki g stateme ts of beliefs, opi io s, p ojectio s, o othe facto s, should they cha ge, except as equi ed by law.

GameSqua e I vesto Relatio sA d ew Be ge Pho e: (216) 464-6400Email: [email p otected]

GameSqua e Media Relatio sEmail: [email p otected]

SOURCE: GameSqua e Holdi gs, I c.

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