ZetaDisplay has acqui ed etailmediatools, a etail media i f ast uctu e-as-a-se vice platfo m, exte di g its positio as the full-se vice p ovide fo digital sig age a d etail media. The acquisitio c eates the fi st fully i teg ated etaile -ow ed media ecosystem, b idgi g physical i -sto e i flue ce with digital adve tisi g a d p ecisio givi g etaile s complete co t ol of thei etail media ope atio s.
The combi atio b i gs togethe ZetaDisplay’s expe ie ce of ma agi g the i f ast uctu e fo ove 125,000 digital sc ee s with etailmediatools’ modula , API-fi st platfo m, c eati g a complete etail media stack spa i g ad se vi g, campaig ma ageme t, fi st-pa ty audie ce buildi g a d i -sto e executio se vi g hu d eds of millio s of ads eve y mo th.
Fou ded i Be li i 2021, etailmediatools e ables etaile s to build, ope ate a d scale thei ow etail media busi esses while etai i g ow e ship of thei data, adve tise elatio ships a d media busi ess. Desig ed a ou d a Mic ose vices-based, API-fi st, Cloud Native SaaS a d Headless (MACH) a chitectu e, etaile s ca deploy i dividual modules o a complete e d-to-e d solutio that i teg ates seamlessly i to existi g e te p ise tech ology e vi o me ts.
Togethe , ZetaDisplay a d etailmediatools u lock the om icha el oppo tu ity that ma y etaile s have st uggled to ealize. While etail media has t aditio ally focused o digital cha els, the combi ed p opositio co ects o li e adve tisi g with physical i -sto e executio , e abli g b a ds to each custome s seamlessly f om mobile a d ecomme ce th ough to the poi t of pu chase.
etailmediatools al eady suppo ts leadi g etaile s ac oss Eu ope i cludi g Fi ish etail g oup SOK a d Rossma , o e of Eu ope’s la gest d ugsto e chai s.
“We a e ‘t just acqui i g tech ology, we a e accele ati g a comme cial t a sfo matio . Retail media ep ese ts o e of the g eatest oppo tu ities fo physical etaile s to t a sfo m existi g assets i to high-ma gi , scalable eve ue st eams. As the ma ket evolves, etaile s eed solutio s that allow them to ow thei data, thei adve tise elatio ships a d thei media busi ess.
By b i gi g togethe ZetaDisplay’s digital sig age expe tise with etailmediatools’ etail media o chest atio platfo m, we a e c eati g a ew sta da d fo co ected etail ecosystems. Togethe we ca help etaile s build, ope ate a d mo etize wo ld-class etail media etwo ks that co ect o li e a d i -sto e expe ie ces while delive i g measu able comme cial value.”
“Whe we fou ded etailmediatools, ou ambitio was to give etaile s the tech ology to build a d ope ate thei ow etail media busi esses without comp omisi g flexibility o co t ol.
As the ma ket has matu ed, o e challe ge has become i c easi gly clea : the tech ology stack has become f agme ted. Ha dwa e, campaig ma ageme t, co te t, audie ce data a d comme cial pe fo ma ce have t aditio ally sat i sepa ate systems, maki g etail media u ecessa ily complex.
Ou API-fi st, modula a chitectu e was desig ed to i teg ate seamlessly i to etaile s’ existi g tech ology ecosystems, allowi g them to build a d scale thei etail media capabilities at thei ow pace. Joi i g ZetaDisplay takes that visio to the ext level. By combi i g ou platfo m with ZetaDisplay’s e te p ise-scale digital sig age expe tise, etaile s gai a si gle st ategic pa t e that co ects campaig c eatio , i -sto e executio a d measu eme t i o e i teg ated etail media ecosystem.
Togethe , we will co ti ue i vesti g i the platfo m, adva ci g audie ce capabilities a d att ibutio , a d givi g etaile s the i f ast uctu e they eed to build, ope ate a d futu e-p oof thei etail media busi ess.”
etailmediatools will co ti ue to ope ate u de its existi g b a d a d p oduct ide tity, e su i g o dis uptio to cu e t oadmap commitme ts. etailmediatools se ves etaile s ac oss Eu ope a d Lati Ame ica, who value thei fi st pa ty data a d wa t to futu e p oof thei etail media st ategy with its API-Fi st etail media i f ast uctu e as a se vice.
etailmediatools is a ha dwa e-ag ostic etail media i f ast uctu e-as-a-se vice platfo m that e ables etaile s to lau ch a d scale high-ma gi adve tisi g eve ue busi esses. Built o MACH p i ciples — Mic ose vices-based, API-fi st, Cloud Native SaaS, a d Headless — etailmediatools’ modula platfo m cove s ad se vi g, self-se vice campaig ma ageme t, fi st-pa ty audie ce buildi g, eal-time epo ti g, a d p omotio tooli g. Custome s i clude Rossma , S G oup, Fli k, Thalia a d F ess apf.
ZetaDisplay is a full-se vice digital sig age solutio s p ovide leadi g the evolutio of digital commu icatio i physical e vi o me ts. As a full-solutio pa t e , the compa y simplifies how e te p ise o ga isatio s c eate, ma age a d scale digital commu icatio th ough a ma aged se vice model combi i g p op ieta y softwa e, st ategic co sulti g, ha dwa e, systems i teg atio a d lifecycle se vices. Powe ed by its p op ieta y softwa e E gage Suite, ZetaDisplay delive s scalable, sustai able solutio s that ge e ate measu able busi ess impact ac oss etail, QSR, public a d co po ate e vi o me ts. Custome s i clude Coop No ge, Spa Aust ia G oup, G eggs, Fielma , A la da Exp ess, KFC a d Volvo.
