LONDON, Aug. 05, 2026 (GLOBE NEWSWIRE) — Zeotap, the e te p ise Custome Data Platfo m (CDP) built i Eu ope with p ivacy at its co e, today a ou ced the availability of Zeotap as a S owflake Native App o S owflake Ma ketplace. Zeotap’s complete CDP u s e d-to-e d i side a e te p ise’s ow S owflake accou t, mea i g ide tity esolutio , audie ce segme tatio , jou ey o chest atio a d activatio all execute as co tai e ised se vices o S owpa k Co tai e Se vices (SPCS), without custome data eve leavi g S owflake’s secu e pe imete .
E te p ise custome data al eady lives i S owflake. T aditio al CDPs equi e that data to be copied i to a sepa ate p op ieta y system befo e it ca be used, addi g late cy, expa di g the audit su face, a d c eati g the gove a ce a d secu ity isk that data a d complia ce teams most object to.
Zeotap’s Native App emoves the eed to copy data. Because the applicatio u s i side the custome ‘s S owflake accou t, the data eve c osses a ve do bou da y, eve la ds i a othe cloud, a d eve leaves the custome ‘s complia ce pe imete . U ified p ofiles a e mate ialised as S owflake tables the custome ow s a d gove s. O ly hashed audie ces leave at the poi t of activatio — eve aw pe so al data.
This is pa ticula ly sig ifica t fo egulated i dust ies, i cludi g ba ki g, i su a ce, telecommu icatio s a d the public secto , whe e a deployme t has to meet auditi g equi eme ts befo e ma kete s ca use it.
Zeotap delive s a full e te p ise ma kete expe ie ce — a d ag-a d-d op audie ce builde , a visual jou ey ca vas, a d co se t a d gove a ce dashboa ds — deployed as a custom web applicatio i side S owflake via SPCS. Busi ess teams get the i te face they expect f om a sta dalo e SaaS p oduct, while eve y eco d stays i side thei S owflake accou t.
Capabilities available at lau ch i clude:
Ide tity esolutio — dete mi istic a d p obabilistic matchi g, p oduci g o e pe siste t ID pe pe so , computed i -accou t.Audie ce buildi g — SQL-f ee segme tatio with live audie ce-size estimates agai st S owflake data.Jou ey o chest atio — multi-step, c oss-cha el jou eys with eal-time t igge s off S owflake eve ts.ZeoAI o S owflake Co tex AI — p ope sity, chu , lifetime-value a d look-alike models t ai ed o the custome ‘s fi st-pa ty data, with o expo t a d o seco d ML stack.Co se t a d gove a ce — pu pose-based co se t e fo ced at the poi t of activatio ; GDPR-, CCPA-, a d EU AI Act- eady.250+ activatio e d poi ts — to ad platfo ms, ESPs, CRMs, etail media a d custome -se vice tools.
Zeotap o S owflake Ma ketplace suppo ts S owflake’s Ma ketplace Capacity D awdow P og am, which lets eligible custome s pu chase the app usi g thei existi g committed S owflake spe d*, emovi g the eed fo a sepa ate p ocu eme t cycle, ve do o boa di g o ew co t act. Custome s ca move f om a S owflake co ectio to a fi st live activatio i as little as eight weeks.
“The f o tie model is becomi g a commodity; the custome co text is ot. E te p ises have spe t yea s co solidati g that co text i S owflake. Ou job was to b i g the full CDP to the data, i stead of pulli g the data out to the CDP. Ru i g the e ti e platfo m i side the custome ‘s S owflake accou t — ot o e featu e, the whole thi g — is how we do that while keepi g custome s i co t ol of eve y eco d.” —
“We built the S owflake Native App F amewo k so pa t e s such as Zeotap ca b i g thei applicatio s to the custome ‘s data o ou easy, co ected a d t usted platfo m. Zeotap delive i g a full custome data platfo m this way is a st o g additio to the composable ecosystem o S owflake Ma ketplace.” —
Zeotap as a S owflake Native App is available ow o S owflake Ma ketplace. To equest a wo ki g sessio , visit: https://app.s owflake.com/ma ketplace/listi g/GZ2FVZ7LHE7/zeotap-zeotap-composable-cdp.
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Zeotap is a Custome Data Platfo m that helps e te p ise b a ds u ify thei fi st-pa ty custome data, esolve ide tities a d activate audie ces ac oss mo e tha 250 desti atio s. Built i Eu ope with GDPR a d p ivacy complia ce at its co e, Zeotap offe s packaged a d composable deployme t a d is used by leadi g e te p ises ac oss etail, telecommu icatio s a d media, fi a cial se vices, a d spo t a d gami g. Fo mo e i fo matio , visit www.zeotap.com.
