Alo gside the milesto e, the compa y eleased be chma k
The data shows that whe WhatsApp is deployed as a full custome lifecycle cha el – f om the fi st ad click th ough checkout ecove y, post-pu chase, a d wi -back – b a ds co siste tly see highe e gageme t a d eve ue pe message tha f om email o SMS.
The figu es below a e agg egated ac oss all 317 b a ds a d eflect WhatsApp pe fo ma ce ac oss the full custome lifecycle, f om custome acquisitio a d checkout ecove y th ough post-pu chase e gageme t a d wi -back.
Ave age ope ate ac oss all WhatsApp flows: 87.91% , compa ed with a i dust y ave age of oughly 20-25% fo e-comme ce email.Aba do ed checkout ecove y flow: 91.12% ope ate, 33.84% ecove ed-checkout co ve sio , ave age ROI of 52.98XAba do ed ca t flow: 86.12% ope ate, 22.71% co ve sio ate, 44.23X ROIPost-pu chase flow (o de co fi matio , shippi g, eview equest, c oss-sell):
91.93% ope , 25.62% epeat-pu chase ate withi 60 days
Wi -back flow: 28.57% of lapsed custome s e-e gaged, 27.22X ROICampaig s (p omotio al b oadcasts): 76.11% ope , 11.08X ROI pe campaig o ave ageWhatsApp Ads: 31.7% lowe cost pe pu chase tha sta da d click-to-website ads.Reve ue sha e: WhatsApp accou ts fo a ave age of 12.21% of total o li e eve ue fo b a ds u i g all flows, ve sus 4.91% fo b a ds u i g aba do ed-checkout o ly.
Zefi att ibutes the gap to th ee st uctu al p ope ties of the cha el.
Fi st, WhatsApp captu es a ve ified pho e umbe a d full custome details f om the ve y fi st click o a WhatsApp ad, so a
Seco d,
Thi d, because
“Most b a ds still t eat WhatsApp as a otificatio cha el. The data says it is a eve ue cha el, a d fo b a ds that u the full lifecycle o it, it is ofte the highest-ROI cha el they have,” said Re a ds Skutels, CEO of Zefi . “The half-billio -dolla milesto e is ot o e b a d with a big umbe . It is hu d eds of b a ds seei g the same patte : captu e the co tact at the fi st click, a d eve y subseque t flow compou ds o it.”
Zefi p ovides a
WhatsApp ads u atively i the platfo m, so acquisitio a d messagi g sha e the same dataAba do ed checkout a d aba do ed ca t ecove y sy ced i eal time with ShopifyPost-pu chase flows – o de a d shippi g updates, eview equests, c oss-sell a d eple ishme tWi -back a d ete tio flows fo lapsed custome sSegme ted campaig s a d b oadcasts with two-way eplies ha dled i o e i boxFull att ibutio so eve y dolla of WhatsApp eve ue is visible i side the b a d’s existi g epo ti g
The b a d does ot eed a i -house messagi g team; Zefi ‘s o boa di g a d accou t ma ageme t team ha dles setup, complia ce with Meta messagi g policy, template app ovals, a d o goi g optimizatio .
- Figu es a e d aw f om 317 Shopify a d e-comme ce b a ds usi g Zefi betwee Ju e of 2025 a d July of 2026, cove i g millio s of messages.
- Reve ue a d ROI figu es a e att ibuted o a 48-hou wi dow measu ed i Shopify o de data. Repeat-pu chase a d e-e gageme t ates a e behavio al met ics measu ed ove a 60-day wi dow a d a e epo ted sepa ately f om att ibuted eve ue.
- Ope ates a e calculated f om WhatsApp Busi ess Platfo m delive y a d ead eceipts.
- ROI is calculated as att ibuted eve ue divided by total WhatsApp co ve satio a d platfo m cost.
- Co ve sio , ecove y, a d e-e gageme t ates a e calculated as a pe ce tage of custome s who eceived the eleva t message.
Zefi is a Meta Busi ess Pa t e a d Shopify Pa t e that p ovides do e-fo -you WhatsApp a d SMS eve ue i f ast uctu e fo e-comme ce b a ds. The compa y builds a d ma ages full-lifecycle WhatsApp automatio (f om WhatsApp adve tisi g to checkout ecove y, post-pu chase, to wi -back flows) fo b a ds ac oss the US a d Eu ope.
