“Technology should not replace people – it should empower them to be more professional, dignified, and transparent,” said Yoel.
arimun, July 23, 2025 – Amid Indonesia’s rapid digital transformation, one name has stood out in the urban mobility space: Yoel Liem Yusnarto, the young entrepreneur behind MSM Parking Group (PT MSM Tiga Matra Satria). Hailing from a small island village in Karimun, Yoel is now leading one of Indonesia’s fastest-growing smart parking companies – transforming how cities and communities manage vehicle access, revenue, and street infrastructure.
“Technology should not replace people – it should empower them to be more professional, dignified, and transparent,” said Yoel.
🌱 From Remote Island Roots to National Impact
Born in the coastal village of Baran Abang, Tanjung Hutan, Yoel pursued higher education in Bandung and began his entrepreneurial journey in 2013 by building software systems for businesses. His vision evolved into something much bigger – a smart parking solution that could change how cities handle street-level mobility.
Today, MSM Parking Group operates over 2,000 automated parking points across Bandung, Jakarta, Surabaya, Solo, Batam, and more – including a full-circle return to Yoel’s hometown, where digitalization is now underway.
🚗 What Sets MSM Apart: Smart Tech + Social Empowerment
MSM Parking is known for its manless system powered by IoT sensors, ANPR (Automatic Number Plate Recognition), QRIS e-payments, and cloud dashboards accessible by local governments. But beyond technology, MSM is transforming people – especially local parking attendants (jukir) – through a nationally acclaimed program called “Jukir Bermartabat” (Dignified Parking Officers).
“We are not here to displace them. We’re here to train and elevate them.”
MSM has onboarded and upskilled hundreds of informal workers into structured, salaried roles with uniforms, systems, and transparency – turning urban chaos into civic dignity.
🌍 Regional Recognition and Global Aspirations
MSM Parking’s impact has caught international attention. Highlights include:
🌐 Featured on OpenPR (Germany): “MSM Parking reshapes urban mobility in Southeast Asia”
📰 Recognized by Kompasia.com: “Indonesia’s Leading Smart Parking Innovator”
📊 Listed on Parking.net and Ensun.io as a global smart mobility solution provider
Expansion discussions are already underway in Malaysia, the Philippines, and the United Arab Emirates.
💼 Open for Long-Term Investment Partnerships
With long-term public-private partnerships (PPP), recurring income from digital subscriptions, and ongoing government mandates, MSM Parking presents a rare opportunity for stable, high-growth investment.
If you’re an investor interested in urban infrastructure, gov-tech, or mobility-as-a-service (MaaS), MSM invites you to explore structured partnerships.
📩 To invest in the future of smart cities, contact Yoel directly at:
yoelliem@msmparking.com
yoelliem03@gmail.com
👤 Profile Snapshot
Full Name: Yoel Liem Yusnarto
Born: September 3, 1988 – Baran Abang, Karimun (Indonesia)
Education: STIE-STMIK IM Bandung
Company: PT MSM Tiga Matra Satria
Role: Founder & CEO
Vision: “True transformation starts not in big cities, but with bold ideas.”
🧠 Closing Thoughts
Yoel Yusnarto is more than a tech entrepreneur. He is proof that bold innovation can emerge from the farthest corners of the country – reshaping cities, uplifting workers, and transforming how governments serve their people.
In a world seeking smarter, more inclusive infrastructure – MSM Parking is not just a business. It’s a movement.
Jl.cijaura Girang III No 2f-2g
MSM Parking Group is an Indonesia-based smart parking solutions provider, operated under PT MSM Tiga Matra Satria. Established in 2013, MSM specializes in designing, developing, and managing integrated digital parking systems – combining IoT, automation, data analytics, and human-centered innovation to transform how cities manage parking and revenue.
With a presence in over 2,000 parking points across Indonesia, MSM is committed to reshaping the parking experience for municipalities, commercial areas, and users alike – making it more transparent, cashless, and efficient.
This release was published on openPR.
