United States Advertising Video-On-Demand (AVOD) Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 15.0 Billion
Market Forecast in 2033: USD 125.8 Billion
Market Growth Rate (2025-2033): 24.6%
The United States advertising video-on-demand (AVOD) market size reached USD 15.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 125.8 Billion by 2033, exhibiting a growth rate (CAGR) of 24.6% during 2025-2033.
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United States Advertising Video-On-Demand (AVOD) Market Industry Trends and Drivers:
Given the swift growth of digital consumption and evolving consumer preferences, the United States AVOD (Advertising Video-On-Demand) market has gained the strongest momentum in several countries. It is now becoming even more important with the dissemination of smart TVs, streaming devices, and mobile apps through which consumers can access content alternatives and advertisers run promos. It can provide ad spenders visibility of access to their desired audience when major streaming services take advantage of AI-powered algorithms and data analytics to personalize ad experience for optimum engagement rates and higher ad revenues. Growth at the same time gets mooted by something; internet penetration and increasing availability cost-to-access of digital entertainment subscriptions. The harmony of interests is then developed through the partnerships built between content providers and advertisers, delivering innovative proposition assumptions along with seamless and engaging viewing experiences while extracting maximum monetization opportunities for all actors.
Cost-sensitive demand for content consumption brings value to the US AVOD market-a surge in consumer inclination towards advertisement-supported streaming services, coupled with technological advancements in programmatic advertisement, topples cost-efficient consumption and drives up the need for AVOD. However, the current growing wave is showing audio-visual broadcasts, Facebook Live and Youtube, among other examples of bringing paid viewership to audiences, making people recoil from older cable subscriptions. Valued app-subscribing customers are directed to viewing-audience segments reconstructed for the magic of advertisements by re-orienting audience segmentation models capturing relations between self-learning automated computation and advertising app-brick-by-brick constructs. Such as much of the positive thrust include implications within the linked television (CT) and over-the-top (OTT) streaming services toward KDs over traditional ad places for truly reaching free ad-supported sites. Furthermore, with current advancements in regulations on building data-driven advertising systems, this causes impeding clarity and efficiency in ad placements while strengthening the market texture.
The United States AVOD market is changing significantly as the prominent players of the industry are constantly coming up with new varieties of ad formats, new interactive engagement mechanisms, and new-branded experiences. The rapid growth of dynamic ad insertion (DAI) capabilities is enabling advertisers to tailor their advertising content dynamically and in real time, making it possible for viewers to remember the message better while also increasing brand recall. Selling shoppable ads and using interactive overlays will, henceforth, transform the classic status quo of advertising by enabling interaction to be made by consumers right from the content ecosystem. Most market players are actively moving toward content diversification and strategic partnerships while moving into advanced analytics for campaign optimization of ads. AVOD has moved into a definite paradigm shift, as a result, witnessing the most phenomenal move in terms of digital transformation, thereby bringing itself at the forefront of the future in digital advertising and entertainment in the United States.
United States Advertising Video-On-Demand (AVOD) Market Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
Pre-Roll Advertisement
Mid-Roll Advertisement
Post-Roll Advertisements
Streaming Device Insights:
Smart TVs
Laptops and Desktops
Smartphones and Tablets
Others
Content Insights:
Media and Entertainment
Music
Travel and Tourism
Sports
Others
Solution Type Insights:
Pay TV on Demand
Over the Top
Others
Breakup by Region:
Northeast
Midwest
South
West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Contact Us:
IMARC Group
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Email: sales@imarcgroup.com
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About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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