PERTH, Aust alia, Aug. 04, 2026 (GLOBE NEWSWIRE) —
The5e s has a ou ced a ew pa t e ship with T adePoi ts, e abli g its custome s to ea ewa ds o eligible pu chases th ough a sha ed ecosystem built fo the etail t adi g i dust y.
Th ough this i teg atio , eligible custome s pu chasi g selected The5e s evaluatio p og ams will automatically ea T adePoi ts. These poi ts a e added to a si gle ewa ds wallet a d ca be edeemed ac oss thousa ds of p oducts, i cludi g t adi g softwa e, educatio al esou ces, tech ology, gift ca ds a d lifestyle ewa ds.
The5e s i t oduced T adePoi ts as a othe way to exte d the value it p ovides t ade s beyo d the i itial pu chase. Rathe tha buildi g a sta dalo e loyalty p og am, the fi m chose to pa ticipate i a sha ed ewa ds ecosystem that gives custome s access to be efits ac oss the wide etail t adi g i dust y.
U like a t aditio al loyalty p og am that ca o ly be used with o e compa y, T adePoi ts allows custome s to ea ewa ds ac oss pa ticipati g b oke s, p op ieta y t adi g fi ms a d t adi g tech ology p ovide s. The aim is to c eate a co ected ecosystem i which the value of the p og am g ows as mo e me cha ts joi .
Jo do Mello , Fou de of T adePoi ts said: “The5e s has built o e of the st o gest b a ds i p op ieta y t adi g by focusi g o the t ade expe ie ce. Seei g them exte d that philosophy beyo d the pu chase th ough T adePoi ts is exactly what this ecosystem was desig ed fo . It shows the i dust y is begi i g to thi k diffe e tly about lo g-te m custome value.”
The pa t e ship lau ches as etail t adi g busi esses face g owi g p essu e to diffe e tiate i a i c easi gly competitive ma ket. While i dust ies such as t avel, etail a d hospitality have lo g used ewa ds p og am ecosystems to st e gthe custome elatio ships, loyalty i f ast uctu e emai s elatively u commo withi etail t adi g. As competi g offe s become i c easi gly simila , mo e fi ms a e begi i g to look beyo d custome acquisitio a d i vest i lo g-te m e gageme t.
By pa t e i g with T adePoi ts, The5e s ca offe a fully ma aged ewa ds expe ie ce without buildi g its ow loyalty i f ast uctu e. T adePoi ts ma ages the tech ology, ewa ds ma ketplace a d fulfillme t, allowi g The5e s to focus o its t ade s.
Gil Be Hu , Fou de of The5e s, said: “Ou goal has always bee to build the best possible expe ie ce fo ou t ade s. Pa t e i g with T adePoi ts allows us to exte d that expe ie ce beyo d ou ow platfo m by ewa di g ou custome s with access to a b oade ecosystem of be efits. We see this as a othe step i delive i g lo g-te m value to ou t ade s commu ity.”
The5e s joi s a g owi g etwo k of b oke s, p op ieta y t adi g fi ms a d t adi g tech ology p ovide s pa ticipati g i the T adePoi ts ecosystem. As the etwo k expa ds, t ade s will have eve mo e oppo tu ities to ea a d edeem ewa ds.
T adePoi ts is a ewa ds ecosystem built exclusively fo the etail t adi g i dust y. The platfo m e ables b oke s, p op ieta y t adi g fi ms a d t adi g tech ology p ovide s to ewa d custome activity th ough a sha ed a d fully ma aged loyalty i f ast uctu e.
The5e s is a global p op ieta y fi m p ovidi g pe fo ma ce-based p og ams that e able i dividuals to demo st ate thei ma ket expe tise a d ea access to compa y capital th ough st uctu ed evaluatio a d p og essio models.
A photo accompa yi g this a ou ceme t is available at https://www.globe ewswi e.com/NewsRoom/Attachme tNg/aff70068-b82f-4a02-b9c6-f0afb5b8608b
