NEW YORK, Aug. 06, 2026 (GLOBE NEWSWIRE) — Subtext, a awa d-wi i g texti g platfo m that co ects media compa ies, b a ds, a tists, a d c eato s to thei audie ces, today a ou ced that it has bee ecog ized as wi e of the “Ove all Co ve satio al Ma keti g Compa y of the Yea ” awa d i the 9th a ual Ma Tech B eakth ough Awa ds. The p og am is co ducted by Ma Tech B eakth ough, a leadi g ma ket i tellige ce o ga izatio t acki g i ovatio ac oss the global ma keti g, sales a d adve tisi g tech ology i dust y.
Today, media compa ies, b a ds, a d c eato s i c easi gly ely o sea ch, social, a d email to e gage audie ces a d scale g owth, but algo ithm cha ges, shifti g platfo m policies, a d i box clutte a e maki g it ha de to each the people who wa t to hea f om them.
Subtext’s SMS platfo m e ables custome s to build di ect, mea i gful co ectio s with thei audie ces th ough o e-to-o e a d o e-to-ma y text co ve satio s, as well as audie ce liste i g at scale. Its pe missio -based, SMS-fi st app oach empowe s o ga izatio s to ow a d mo etize thei audie ce elatio ships th ough powe ful, customizable messagi g campaig s, f ee f om the algo ithmic i te fe e ce a d AI-d ive disi te mediatio eshapi g sea ch, social, a d email. By helpi g use s a d o ga izatio s eclaim ow e ship of thei audie ce elatio ships, Subtext is setti g a ew sta da d fo co ve satio al ma keti g that is built o authe ticity, mea i gful e gageme t a d g owth, a d measu able esults.
“We’ e ho o ed that Ma Tech B eakth ough has ecog ized Subtext as the Ove all Co ve satio al Ma keti g Compa y of the Yea . This awa d eflects the t ust ou clie ts place i us eve y day a d the platfo m ow eachi g mo e tha 40 millio subsc ibe s a d delive i g 10 billio texts a yea . We’ e committed to helpi g use s deepe e gageme t, d ive measu able busi ess esults, a d c eate audie ce elatio ships they t uly ow ,” said Mike Do oghue, co-fou de a d CEO of Subtext.
Fo ea ly a decade, the Ma Tech B eakth ough Awa ds have se ved as the defi itive be chma k fo i ovatio ac oss the global ma keti g, sales a d adve tisi g tech ology i dust y. The p og am ecog izes sta dout compa ies a d solutio s spa i g the full Ma Tech stack, f om ma keti g automatio a d custome expe ie ce to AdTech, SalesTech, RevOps, pe fo ma ce ma keti g, co te t ma keti g a d beyo d. The 2026 p og am d ew thousa ds of omi atio s f om mo e tha 15 cou t ies, eflecti g the scale a d pace of t a sfo matio eshapi g the i dust y.
“We’ e pleased to ame Subtext the wi e of ou Ove all Co ve satio al Ma keti g Compa y of the Yea awa d,” said Steve Joha sso , Ma agi g Di ecto at Ma Tech B eakth ough. “This yea ‘s awa ds p og am d ew thousa ds of omi atio s f om compa ies ac oss eve y pa t of the ma keti g stack, a d the competitio i this catego y was steep. Subtext stood out fo the esults it has delive ed fo clie ts i media, spo ts, a d e te tai me t, a d fo demo st ati g how a di ect, pe missio -based co ve satio al cha el ca build st o ge , mo e du able a d fi a cially ewa di g elatio ships with audie ces.”
Followi g a majo platfo m expa sio ea lie this yea , Subtext pla s to co ti ue expa di g its platfo m capabilities as dema d g ows amo g clie ts fo di ect, ow ed audie ce elatio ships.
Tech B eakth ough LLC does ot e do se a y ve do , p oduct o se vice depicted i ou ecog itio p og ams, a d does ot advise tech ology use s to select o ly those ve do s with awa d desig atio s. Tech B eakth ough LLC ecog itio co sists of the opi io s of the Tech B eakth ough LLC o ga izatio a d should ot be co st ued as stateme ts of fact. Tech B eakth ough LLC disclaims all wa a ties, exp essed o implied, with espect to this ecog itio p og am, i cludi g a y wa a ties of me cha tability o fit ess fo a pa ticula pu pose.
