SoundHound AI and LG Partner to Expand Commerce Opportunities for Merchants on LG Smart TVs

Pa t e ship ope s a ew comme ce cha el, sta ti g with app oximately 20 millio LG Sma t TVs i the U.S.; estau a ts to be the fi st catego y of focus

SANTA CLARA, Calif., Nov. 03, 2026 (GLOBE NEWSWIRE) — Sou dHou d AI, I c. (Nasdaq: SOUN), a global leade i voice a d age tic AI, today a ou ced a st ategic pa t e ship with LG Elect o ics to expa d estau a t a d me cha t pa ticipatio o LG Sma t TVs i the U ited States. The collabo atio lays the g ou dwo k fo a ew comme ce cha el i the livi g oom.

The pa t e ship gives pa ticipati g busi esses a ew way to each custome s i the home, with a i itial footp i t of app oximately 20 millio LG Sma t TVs i the U.S. Restau a ts will be the fi st catego y of focus, with pla s to exte d to etail a d othe me cha t catego ies ove time.

Sou dHou d is wo ki g with estau a t b a ds i te ested i pa ticipati g as the ecosystem develops. Its platfo m al eady se ves leadi g b a ds ac oss thousa ds of locatio s, i cludi g Je sey Mike’s, Five Guys, a d White Castle.

A New F o tie fo Livi g Room Comme ce

This i itiative sets the stage fo the livi g oom TV to become a t a sactio cha el fo estau a t ope ato s a d me cha ts, a d fo a bette ove all comme ce expe ie ce fo the co sume s they se ve. It builds o Sou dHou d’s me cha t etwo k, which ha dles t a sactio outi g a d secu e checkout.

Fo Sou dHou d, the pa t e ship expa ds o the comme cial cha el it debuted at CES 2025. Ove time, the compa y pla s to b oade the comme ce expe ie ces it suppo ts, b i gi g its oste of b a ds f om ac oss hospitality, t avel, e te tai me t, ba ki g a d mo e to the sma t devices it powe s.

“The TV is the la gest sc ee i the most social setti g of eve y home, which makes it a highly u tapped oppo tu ity fo comme ce,” said Keyva Mohaje , CEO a d Co-Fou de of Sou dHou d AI. “This pa t e ship with LG lays the fou datio fo how b a ds ca e gage with audie ces i the livi g oom. By b i gi g comme ce to sma t sc ee s, we see a oppo tu ity to c eate a e ti ely ew cha el fo me cha ts.”

Value fo Restau a t & Retail Pa t e s

Fo atio al quick se vice estau a t chai s, local estau a t g oups, a d etail b a ds, comme ce o the livi g oom TV ep ese ts a way to each custome s whe e they spe d thei time. Sou dHou d’s app oach is desig ed to offe :

• Di ect Custome E gageme t: A ew way to e gage households, sta ti g with app oximately 20 millio LG Sma t TVs i the U.S., du i g peak di i g a d viewi g wi dows.
• Ze o Additio al Ha dwa e: Requi es o ew i -sto e ha dwa e fo pa ticipati g estau a ts.
• Seamless I teg atio : I teg ates di ectly with the Poi t of Sale (POS) a d kitche executio systems estau a ts al eady use.

Sou dHou d cu e tly wo ks with ove 15,000 estau a t locatio s ac oss the U.S. The compa y i vites estau a t b a ds, atio al food chai s, a d etail pa t e s to lea mo e about pa ticipati g by visiti g: www.sou dhou d.com/joi -lg-elect o ics-sma t-tv-comme ce-ecosystem

About Sou dHou d AISou dHou d AI (Nasdaq:SOUN) is a voice a d age tic AI compa y that e ables busi esses to delive atu al, e d-to-e d co ve satio al expe ie ces ac oss digital a d physical cha els, i cludi g pho es, kiosks, chat, sma t devices, d ive-th us, TVs, i -vehicle, a d mo e. Its age tic platfo m, OASYS, is a self-lea i g, o chest ated AI system whe e o ga izatio s ca build a d deploy co ve satio al AI age ts to ha dle t a sactio s, tasks, a d wo kflows o behalf of custome s a d employees. Built o p op ieta y tech ology backed by 750+ pate ts a d yea s of AI esea ch, Sou dHou d se ves leadi g b a ds ac oss i dust ies i cludi g automotive, fi a cial se vices, healthca e, etail, telecommu icatio s, a d mo e. It powe s millio s of p oducts a d p ocesses billio s of i te actio s a ually fo e te p ise custome s wo ldwide. Lea mo e at: www.sou dhou d.com

Media:Fio a McEvoy415-610-6590PR@Sou dHou d.com