AI In Social Media Market
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What Will the AI In Social Media Industry Market Size Be by 2025?
There has been a substantial expansion in the size of the AI in social media market in the last few years. The market, currently valued at $2.12 billion in 2024, is expected to increase to $2.7 billion in 2025, with a compound annual growth rate (CAGR) of 27.3%. Factors that have contributed to this growth during the historical period include the personalization of content suggestions, improved interaction with users, recognition of images and videos, social insight and listening capabilities, and optimized influencer marketing strategies.
What’s the Long-Term Growth Forecast for the AI In Social Media Market Size Through 2029?
The projected size of the AI in social media market is predicted to surge dramatically in the coming years, with an estimation of reaching “$7.87 billion by 2029, boasting a compound annual growth rate (CAGR) of 30.7%. Factors contributing to this growth within the forecast period are enhancements in platform customization, improved detection of spam and fraudulent accounts, enhanced trend forecasting, accuracy in advertising targeting, and AI-led advancements in customer service. The forecast period also sees key trends such as personalizing the user experience through platform customization, integration of conversational AI and chatbots, innovations in content creation and curation, advancements in visual recognition and augmented reality, and the incorporation of sentiment analysis and social listening.
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What Are the Key Growth Drivers Fueling the AI In Social Media Market Expansion?
The escalating use of social media for online shopping is anticipated to fuel the expansion of the AI in social media market. This refers to the increasing practice of using social media networks for identifying, investigating, and buying products online. AI is employed in social media for online shopping to refine the shopping experience, optimize product suggestions, and simplify the buying process. It assists with tailored recommendations, visual search, chatbots and virtual assistants, customer service, fraud prevention, and security. Consequently, these aspects stimulate the AI in social media market. For example, as stated by the Denmark-based media company, Influencer Marketing Hub, in December 2022, the populace of social consumers in the US escalated by over 35%, and in 2022, social commerce sales in the country are projected to reach $53.10 million, accounting for 5.1% of all online sales compared to previous years. Hence, the escalating use of social media for online shopping stimulates the expansion of the AI in social media market.
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What Are the Key Trends Driving AI In Social Media Market Growth?
Technological progression is a significant trend that is becoming increasingly prevalent in the AI in social media arena. Big corporations in the AI in social media landscape are pioneering breakthrough technologies to maintain their market dominance. For example, Meta Platforms Inc., a technology firm based in the United States, debuted an AI-driven tool known as Sphere in July 2022. This groundbreaking AI model is the first of its kind to swiftly scan millions of references to verify their authentic support for the related claim. The cutting-edge AI software is designed to detect and handle false information or fake news on the worldwide web and social media platforms like Facebook, Instagram, and WhatsApp, which exacerbate the propagation of inaccuracies online, hence enhancing the veracity of Wikipedia pages. Also, Sphere’s database, which accommodates 134 million public web pages, utilizes the collective knowledge of the internet to rapidly scrutinize hundreds of thousands of online references for factual inconsistencies. The tool is anticipated to enhance the precision and trustworthiness of online information and substantially curb misinformation dissemination on social media.
How Is the AI In Social Media Market Segmented?
The AI in social media market covered in this report is segmented –
1) By Component: Solutions, Services
2) By Technology: Machine Learning And Deep Learning, Natural Language Processing (NLP)
3) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By Application: Customer Experience Management, Sales And marketing, Image Recognition, Predictive Risk Assessment, Other Applications
5) By End User: Retail, E-commerce, Banking, Financial Services And Insurance (BFSI), Media And Advertising, Education, Public Utilities, Others End-Users
Subsegments:
1) By Solutions: Content Creation Tools, Social Media Analytics, Ad Targeting Solutions, Sentiment Analysis Tools, Chatbots And Virtual Assistants
2) By Services: Social Media Management, Strategy Consulting, Community Engagement Services, Training And Support Services, Data Analysis And Reporting Services
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Which Companies Are Leading the Charge in AI In Social Media Market Innovation?
Major companies operating in the AI in social media market include Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost
Which Regions Are Leading the Global AI In Social Media Market in Revenue?
North America was the largest region in the AI in social media market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the AI in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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