SalesCloser Broadens Hospitality Footprint Through Global Xennox Engagement

Va couve , BC, July 27, 2026 (GLOBE NEWSWIRE) — SalesClose Tech ologies Ltd. (“SalesClose ” o the “Compa y”) (TSXV: SCAI) (OTCQB: SCTLF) (FSE: MJ5), a compa y specializi g i auto omous AI sales tech ology, today a ou ced a e gageme t, sig ed o Ju e 22, 2026 a d fully ope atio al as of July 2026, with Xe ox Solutio s Ltd. (“Xe ox”), a softwa e p ovide se vi g the well ess, spa a d eso t secto s, to deploy SalesClose ’s co ve satio al AI platfo m i suppo t of Xe ox’s i te atio al busi ess developme t activities.

Xe ox p ovides softwa e used by well ess eso ts, spas a d hotels to ma age accommodatio s, expe ie ces, booki gs, guest se vice a d co cie ge ope atio s th ough a si gle platfo m. A ewly lau ched ve sio of the p oduct is desig ed to make capabilities associated with the desti atio eso ts Xe ox se ves wo ldwide available to smalle well ess a d spa p ope ties, with the aim of educi g the eed fo sepa ate p ope ty ma ageme t softwa e.

U de the e gageme t, Xe ox i te ds to use SalesClose ’s multili gual co ve satio al AI capabilities, i cludi g customizable avata s, with the objective of st eamli i g p ospect e gageme t ac oss i bou d a d outbou d cha els. The platfo m is desig ed to help Xe ox espo d to i te est mo e quickly, suppo t localized commu icatio s a d scale i te atio al busi ess developme t ac oss ma kets i cludi g the Middle East a d Asia.

“Xe ox is exactly the ki d of globally o ie ted busi ess ou platfo m was built to suppo t,” said Ali Tajska da , CEO of SalesClose Tech ologies. “Its p ospects ope ate ac oss diffe e t cou t ies, la guages a d time zo es. By combi i g immediate espo ses to i bou d i qui ies with ta geted, localized outbou d e gageme t, ou AI age ts a e desig ed to help Xe ox build a mo e espo sive a d scalable custome acquisitio ope atio without a co espo di g i c ease i headcou t.”

“Ou co e p i ciple is that eso ts sell guest expe ie ces, ot simply ooms, a d the way we i te act with p ospective custome s should eflect that same focus o optimizi g the guest expe ie ce,” said A e Batte sby, CEO of Xe ox. “SalesClose gives us the ability to espo d to i bou d i te est quickly while also eachi g well ess executives i thei local la guages. We believe that combi atio ca st e gthe ou busi ess developme t effo ts as we co ti ue g owi g i te atio ally.”

Ma ageme t Update – Chief Tech ology Office T a sitio :

SalesClose also a ou ced today that Ma celo Neg i i has esig ed f om his positio as Chief Tech ology Office of the Compa y, effective July 24, 2026, to pu sue othe p ofessio al oppo tu ities. Fou de a d Chief Executive Office Ali Tajska da will di ect ove sight of the Compa y’s tech ology st ategy, p oduct developme t a d e gi ee i g activities, wo ki g di ectly with its existi g tech ology team. The Compa y tha ks M . Neg i i fo his co t ibutio s a d wishes him well i his futu e e deavou s.

“Tech ology has always bee ce t al to SalesClose ’s st ategy, a d as fou de a d CEO, I have emai ed closely i volved i the di ectio a d developme t of ou platfo m,” said Ali Tajska da , CEO of SalesClose . “I look fo wa d to wo ki g eve mo e closely with ou tech ology team as we co ti ue adva ci g the SalesClose platfo m a d executi g o ou p oduct oadmap.”

“I am g ateful fo the oppo tu ity to have wo ked with Ali a d the SalesClose team a d emai a st o g believe i the Compa y’s tech ology a d its pote tial,” said M . Neg i i. “SalesClose is buildi g somethi g diffe e tiated i AI-powe ed sales automatio , a d I wish Ali a d the team eve y success as they co ti ue adva ci g the platfo m.”

About SalesClose SalesClose .ai is a Va couve -based AI softwa e compa y focused o automati g a d scali g eve ue ge e atio th ough co ve satio al AI. The Compa y’s platfo m e ables busi esses to deploy AI-powe ed vi tual sales age ts that e gage p ospects a d custome s ac oss the sales lifecycle. SalesClose ’s age ts co duct eal-time, pe so alized i te actio s ac oss voice, video, a d digital cha els, i cludi g lead qualificatio , p oduct demo st atio s, follow-ups, a d meeti g scheduli g. By augme ti g co e sales fu ctio s, the platfo m helps o ga izatio s i c ease capacity, accele ate pipeli e velocity, a d imp ove co ve sio ates without a co espo di g i c ease i headcou t. The platfo m i teg ates with existi g CRM a d busi ess systems, suppo ts multili gual deployme t, a d delive s co siste t, high-quality custome i te actio s ac oss i dust ies. SalesClose ope ates u de a subsc iptio -based SaaS model, ge e ati g ecu i g eve ue with st o g visibility a d high g oss ma gi s while co ti uously e ha ci g its AI capabilities. The Compa y’s tech ology is suppo ted by a g owi g po tfolio of pate t applicatio s focused o imp ovi g the pe fo ma ce of AI-d ive co ve satio al wo kflows. SalesClose .ai is listed o the TSX Ve tu e Excha ge u de the ticke “SCAI”. Fo mo e i fo matio , visit the SalesClose i vesto site at: https://i vesto s.salesclose .ai

About Xe oxXe ox Solutio s Ltd. p ovides well ess, activity, spa, club, golf a d facilities-ma ageme t solutio s fo the global well ess a d eso t secto . Its platfo m helps p ope ties ma age booki gs, staff, facilities, equipme t, i ve to y, guest e gageme t a d digital-co cie ge fu ctio s, while i teg ati g with p ope ty-ma ageme t, accou ti g a d payme t systems. Xe ox suppo ts multili gual deployme ts ac oss mo e tha 20 cou t ies a d offe s cloud, softwa e-as-a-se vice a d o -p emise deployme t optio s. Fo mo e i fo matio , visit https://www.xe ox.com.

SalesClose Co tact:Ad ia Lim, CFOEmail: i vesto s@salesclose .aiPho e: 778 655 4329

Xe ox Co tact:Joe Cha les, VP Busi ess Developme tEmail: Joe.Cha les@xe ox.comPho e:+44 7783 618634

I vesto Relatio s Co tact:A x I vesto Relatio sNo th Ame ica Equities DeskSCAI@a xhq.com

Fo wa d-Looki g Stateme tsStateme ts that a e ot epo ted fi a cial esults o othe histo ical i fo matio a e fo wa d-looki g stateme ts o fo wa d-looki g i fo matio withi the mea i g of applicable secu ities laws (collectively, “fo wa d-looki g stateme ts”). This p ess elease i cludes fo wa d-looki g stateme ts ega di g the Compa y, its subsidia ies a d the i dust ies i which they ope ate, i cludi g stateme ts about a d efe e ces to expected esults f om futu e ope atio s, futu e g owth of the Compa y’s p oducts a d platfo ms, the futu e developme t a d i c eased use of p oducts i co po ati g a tificial i tellige ce, the a ticipated be efits of Xe ox’s use of the SalesClose platfo m, the ability of SalesClose ’s multili gual co ve satio al AI capabilities a d customizable avata s to st eamli e p ospect e gageme t, suppo t localized commu icatio s a d scale i te atio al busi ess developme t, the pote tial applicatio of the Compa y’s p oducts ac oss well ess, spa, eso t a d hospitality ma kets, the expectatio that the Compa y’s platfo m ca e able custome s to scale ope atio s without a co espo di g i c ease i headcou t, co ti ued executio of the Compa y’s tech ology st ategy a d p oduct developme t followi g the esig atio of the Chief Tech ology Office , tech ology developme t i itiatives, futu e p ofitability, busi ess a d acquisitio st ategies, oppo tu ities, objectives, p ospects, the impact of b oade eco omic facto s o the Compa y, a d futu e eve ts a d pe fo ma ce. Se te ces a d ph ases co tai i g o modified by wo ds such as “expect”, “a ticipate”, “pla ”, “co ti ue”, “estimate”, “i te d”, “may”, “will”, “p oject”, “p edict”, “pote tial”, “ta gets”, “is desig ed to”, “st ategy”, “should”, “believe”, “co template” a d simila exp essio s, a d the egative of such exp essio s, a e ot histo ical facts a d a e i te ded to ide tify fo wa d-looki g stateme ts. Reade s a e cautio ed to ot place u due elia ce o fo wa d-looki g stateme ts. Actual esults a d developme ts may diffe mate ially f om those co templated by fo wa d-looki g stateme ts. Although the Compa y believes that the expectatio s eflected i fo wa d-looki g stateme ts i this p ess elease a e easo able a d a e based o , amo g othe thi gs, the expectatio s a d a alysis of cu e t ma ket t e ds a d oppo tu ities of ma ageme t of the Compa y, such fo wa d-looki g stateme ts have bee based o expectatio s, facto s a d assumptio s co ce i g futu e eve ts which may p ove to be i accu ate a d a e subject to ume ous isks a d u ce tai ties, ce tai of which a e beyo d the Compa y’s co t ol. The mate ial facto s a d assumptio s used to develop the fo wa d-looki g stateme ts i this p ess elease i clude, but a e ot limited to: the assumptio that Xe ox will co ti ue to expa d its i te atio al busi ess a d deploy the SalesClose platfo m as co templated; that custome adoptio of co ve satio al AI tech ology will co ti ue to g ow; that the Compa y will have sufficie t fi a cial a d tech ical esou ces to suppo t the Xe ox e gageme t a d its o goi g ope atio s; that fo eig excha ge ates i ta get ma kets will emai elatively stable; that the Compa y will be able to effectively ove see tech ology st ategy, p oduct developme t a d e gi ee i g ope atio s; a d that ge e al eco omic a d ma ket co ditio s will ot dete io ate mate ially. The fo wa d-looki g stateme ts i this p ess elease a e subject to isks a d u ce tai ties i cludi g, but ot limited to, isks associated with cha ges to SalesClose a d othe p oducts’ eve ue a d p ofitability, cha ges to custome p efe e ces, competitio , use cases fo SalesClose a d othe p oducts, eco omic u ce tai ty a d i stability as a esult of the o goi g i flatio a d supply chai issues, the isk that the Xe ox e gageme t may ot p oduce the a ticipated be efits o may be te mi ated, isks elated to i te atio al ope atio s i cludi g egulato y equi eme ts a d fo eig excha ge fluctuatio s i ta get ma kets such as the Middle East a d Asia, depe de ce o key pe so el, highe i te est ate climate, tighte i g of c edit availability a d ecessio a y isks, pa demic elated isks, wa s, ta iffs, i stability i global commodity a d secu ities ma kets, shifts i co sume a d i stitutio al spe di g a d ma keti g st ategies, isks elated to data b eaches a d p ivacy, the pe fo ma ce a d scalability of the Compa y’s multili gual AI tech ology, the cha gi g global ma ket a d competitio fo the p oducts a d se vices supplied by the Compa y, a d the additio al isk facto s discussed i the co ti uous disclosu e mate ials of the Compa y which a e available u de the Compa y’s p ofile o SEDAR+ at www.seda plus.ca. The fo wa d-looki g stateme ts co tai ed i this p ess elease a e exp essly qualified by this cautio a y stateme t a d a e made as of the date he eof. The Compa y disclaims a y i te tio a d has o obligatio o espo sibility, except as equi ed by applicable secu ities laws, to update o evise a y fo wa d-looki g stateme ts, whethe as a esult of ew i fo matio , futu e eve ts o othe wise.

Neithe the TSX Ve tu e Excha ge o its Regulatio Se vices P ovide (as that te m is defi ed i policies of the TSX Ve tu e Excha ge) accepts espo sibility fo the adequacy o accu acy of this elease.