RSA America and URM Stores set the standard for how wholesalers are scaling digital capabilities for independent grocers

75 URM-affiliated sto es adopt RSA’s platfo m as pa t e ship delive s 43 digital coupo offe s f om majo co sume b a ds withi th ee mo ths

CHICAGO, Oct. 29, 2026 (GLOBE NEWSWIRE) — RSA Ame ica, the etail i tellige ce a d e gageme t platfo m fo i depe de t g oce s, today a ou ced g owi g etaile adoptio a d b a d pa ticipatio followi g the May a ou ceme t of its pa t e ship with URM Sto es, a etaile -ow ed g oce y wholesale . To date, 75 URM-affiliated g oce y sto es, such as Supe 1 Foods, Family Foods a d Ha vest Foods, a e ow live o RSA’s platfo m. RSA a d URM have also secu ed a d deployed 43 exclusive digital coupo offe s f om majo co sume b a ds withi th ee mo ths, givi g pa ticipati g g oce s mo e ways to delive savi gs to thei shoppe s a d st e gthe custome loyalty.

The elatio ship betwee RSA a d URM demo st ates how etail i tellige ce a d co sume packaged goods (CPG) b a d pa t e ships ca each the i depe de t g oce y ma ket at scale without eve y etaile havi g to build the same capabilities o its ow . By wo ki g th ough wholesale s that al eady se ve la ge commu ities of i depe de t g oce s, RSA gives pa ticipati g etaile s a commo fou datio fo u de sta di g shoppe behavio , ta geti g e gageme t, facilitati g p omotio al offe s a d measu i g what d ives sales, while each g oce etai s co t ol of its ow custome elatio ships a d fi st-pa ty data.

Scali g digital capabilities ac oss the URM etwo k

With 75 URM-affiliated sto es ow live o RSA’s platfo m, fu the expa sio is expected th oughout URM’s etwo k of app oximately 265 i depe de t g oce y etaile s i the Pacific No thwest. The etwo k-wide deployme t eflects URM’s ‘ o etaile left behi d’ philosophy, givi g eve smalle i depe de t g oce s access to shoppe e gageme t tools, fi st-pa ty data i sights a d etail media oppo tu ities histo ically co ce t ated amo g atio al chai s.

“We’ e always looki g fo ways to e gage ou shoppe s, help them fi d value a d keep them co ected to thei local g oce y sto e,” E ika Sams, CEO of Ha vest Foods Ma keti g. “Th ough URM’s pa t e ship with RSA, we gai access to digital tools a d b a d offe s that would be difficult fo i dividual sto es to secu e o thei ow . We also gai a bette u de sta di g of what matte s to ou shoppe s, helpi g us make ou p og ams mo e eleva t to the commu ities we se ve.”

A model fo b oade wholesale adoptio

The RSA a d URM pa t e ship is a model othe wholesale s ca use to accele ate etaile adoptio , att act b a d pa ticipatio a d delive additio al value to thei i depe de t g oce y etwo ks.

“Wholesale s al eady sit at the ce te of the i depe de t g oce y ecosystem, with elatio ships that ca help b i g etaile s, b a ds a d tech ology togethe at scale,” said Ravi Acha ta, CEO of RSA Ame ica. “Ou wo k with URM shows how those elatio ships ca suppo t a b oade digital p og am that co ects shoppe i tellige ce, loyalty a d b a d pa ticipatio . That gives etaile s bette i fo matio to guide thei decisio s, b a ds a measu able way to each shoppe s, a d wholesale s a othe way to st e gthe the value they delive to thei membe s.”

RSA st e gthe s wholesale expe tise

RSA has also st e gthe ed its wholesale st ategy with the appoi tme t of Thomas Olso as di ecto of sales. Olso joi s RSA afte eight yea s with URM Sto es, most ece tly as digital ma keti g a d e-comme ce ma age . His ea lie oles i cluded etail ma keti g ma age fo Family Foods a d Ce te Place Ma ket a d ce te -sto e specialist, givi g him expe ie ce ac oss sto e ope atio s, shoppe ma keti g a d digital p og ams.

Olso has also se ved o the ROFDA Retail Media Netwo ks Committee, which b i gs togethe etaile -ow ed food dist ibuto s to develop etail media oppo tu ities fo i depe de t g oce s. His expe ie ce will suppo t RSA as it expa ds its wo k with othe wholesale a d etaile etwo ks.

“I have wo ked with i depe de t g oce s f om the sto e floo th ough to digital ma keti g a d ecomme ce, so I have see how difficult it ca be fo a etaile to tu custome a d t a sactio data i to somethi g actually useful,” said Thomas Olso , di ecto of sales at RSA Ame ica. “Wholesale s play a impo ta t ole i closi g that gap because they al eady u de sta d the etaile s they se ve a d ca help c eate the scale eeded to make those capabilities mo e accessible. What we have built th ough URM gives us a st o g fou datio fo eplicati g a d expa di g that app oach o a b oade scale.”

Fo mo e i fo matio o how i depe de t g oce s, wholesale s a d CPG b a ds pa t e with RSA Ame ica, please co tact Matt Gassma , RSA Ame ica’s di ecto of loyalty a d shoppe ma keti g, at matt@ saame ica.com.

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About RSA Ame icaRSA Ame ica is a leadi g etail tech ology compa y powe i g loyalty, ecomme ce, pe so alizatio a d etail media fo g oce y a d etail busi esses. With deep POS i teg atio a d AI-d ive i tellige ce, RSA e ables etaile s a d b a ds to co ect with co sume s th ough mea i gful, measu able a d i clusive expe ie ces—both o li e

a d i -sto e. RSA se ves mo e tha 250 etaile s ac oss 1,500 sto e f o ts a d eaches ove 7.2 millio shoppe s i 41 U.S. states, helpi g i depe de t g oce s compete mo e effectively with la ge chai s. Fo mo e i fo matio , visit www. saame ica.com.

About URM Sto es, I c.Fou ded i 1921, URM Sto es, I c. is a etaile -ow ed coope ative se vi g i depe de t g oce s th oughout the I la d No thwest. Headqua te ed i Spoka e, Washi gto , URM p ovides its Membe -Ow e s a d custome s with a wide a ge of se vices, i cludi g pu chasi g, wa ehousi g, dist ibutio , ma keti g suppo t, a d othe esou ces desig ed to help locally ow ed g oce y sto es succeed.

Fo mo e tha a ce tu y, URM has emai ed committed to st e gthe i g i depe de t etail a d the commu ities its membe s se ve. Today, URM a d its subsidia ies employ mo e tha 3,000 people a d co ti ue to build o a legacy of se vice, pa t e ship, a d local ow e ship.

Media Co tactDe ise Nelso | Wate s Age cyde ise. elso @wate sage cy.com 925.858.5198