Desig ed to eplace disco ected pla i g a d budget silos, the e ha ced platfo m p ovides ma keti g teams with a u ified i f ast uctu e, which li ks st ategic pla i g di ectly to eal-time budget paci g a d ope atio al executio .
G eg Eva s, Fou de a d CEO of Q:chi said: “Whe pla i g tools a d fi a cial epo ts ope ate i depe de tly, ma kete s a e fo ced to base c itical i vestme t decisio s o stale i fo matio . The by efe e ci g umbe s that a e pote tially weeks out of date, teams a e left e ti ely u awa e of thei t ue budget bu ate.”
G eg poi ts out that this ope atio al lag is the oot cause of i efficie t spe di g cycles a d missed pipeli e.
“Without clea sight i to active spe di g, agile cou se co ectio becomes absolute guesswo k,” he added. “By the time leade s fi ally ealize they a e u de spe di g, the wi dow fo st ategic eallocatio has al eady closed. That data lag is exactly what fo ces ma keti g teams i to a state of pa icked decisio maki g, leavi g them to dump emai i g fu ds i to low-ROI activities.”
Now the updated Q:chi ) Ha mo i platfo m empowe s ma keti g leade s to optimise budget paci g, alig executio with fi a cial ta gets, a d e su e o dema d-ge e atio oppo tu ity is lost to u spe t o misallocated budgets. Th ough a dy amic o chest atio laye , st ategic a d tactical pla s a e a cho ed to eal-time budget a d fi a cial commitme t data, elimi ati g the bli d spots that lead to wasted capital.
“Fo fa too lo g, Ma keti g has bee asked to ma age millio s i spe d without the ight systems to see it: o eal-time view of budget, o li e of sight o commitme ts, o si gle sou ce of t uth,” said G eg.
“Ha mo i gives CMOs a d Ma kete s the solutio to e d the cycle of fo ego e dema d a d pa ic buyi g, e su i g eve y i vestme t d ives ta gible busi ess g owth, i te tio ally.”
“The ‘use it o lose it’ budget me tality exists o ly because ma keti g leade s have ‘t had the tools to pace thei spe d accu ately,” added G eg Eva s.
“Q:chi ) Ha mo i equips leade ship to a swe the boa d’s toughest questio s defi itively; e su i g eve y dolla is o chest ated fo maximum impact.”
Fo mo e i fo matio , visit www.qchi. et.
Q:chi was fou ded i the UK i 2001 a d is the develope of Q:chi ) Ha mo i, a e te p ise ma keti g pe fo ma ce platfo m that u ifies st ategic pla i g, budget paci g, a d pe fo ma ce measu eme t. Movi g o ga isatio s beyo d f agme ted legacy tools, Q:chi ) Ha mo i empowe s ma keti g teams to pla with p ecisio , execute with fi a cial igo , a d demo st ate co ti uous busi ess g owth.
Name: G eg Eva sCompa y: Q:chiEmail:
