WALTHAM, Mass., July 23, 2026 (GLOBE NEWSWIRE) — OptimizeRx Co p. (the “Compa y”) (Nasdaq: OPRX), a leadi g p ovide of healthca e tech ology solutio s helpi g life scie ces compa ies each a d e gage healthca e p ofessio als (HCPs) a d patie ts at key decisio mome ts, today a ou ced the appoi tme t of Sa ah Bast as Chief Ma keti g Office . Bast b i gs mo e tha two decades of pha maceutical ma keti g expe ie ce to the leade ship team, i cludi g deep expe tise i poi t of ca e (POC) media st ategy, a alytics, a d optimizatio ac oss leadi g healthca e ma keti g o ga izatio s.
Most ece tly, Bast se ved as Executive Vice P eside t, I vestme t Ma ketplace at Publicis Health Media, whe e she established pa t e ships a d solutio sets to suppo t majo pha maceutical b a ds a d helped establish specialized capabilities spa i g POC media, elect o ic health eco ds (EHRs), a d telehealth. Th oughout he ca ee , she has guided ma keti g st ategy fo leadi g life scie ces compa ies i cludi g Lilly, Baye , Joh so & Joh so , a d Ast aZe eca, helpi g clie ts avigate a i c easi gly complex healthca e e gageme t la dscape.
Bast joi s OptimizeRx at a time of co ti ued i ovatio a d g owth as the Compa y expa ds its po tfolio of tech ology a d POC solutio s desig ed to simplify healthca e ma keti g a d e able mo e mea i gful e gageme t betwee life scie ces b a ds, healthca e p ovide s, a d patie ts at c itical mome ts of ca e.
As Chief Ma keti g Office , Bast will lead OptimizeRx’s ma keti g st ategy, b a d positio i g a d go-to-ma ket i itiatives, st e gthe i g the Compa y’s elatio ships with healthca e ma keti g age cies a d i -house life scie ces ma keti g teams, a d suppo ti g co ti ued p oduct i ovatio a d comme cial g owth.
“OptimizeRx is o e of the fou datio al pa t e s i the poi t of ca e space, with a p ove t ack eco d of e abli g pha ma b a ds to e gage healthca e p ovide s at the mome ts that matte most, a d I’m excited to help shape what’s ext,” said Bast. “As ou i dust y evolves, the e a e ew oppo tu ities to make healthca e e gageme t mo e timely, eleva t, a d effective, a d I look fo wa d to wo ki g with the team to build o that mome tum a d delive eve g eate value to b a ds.”
“Sa ah’s decisio to joi OptimizeRx speaks to both the st e gth of the busi ess we’ve built a d the t eme dous oppo tu ity ahead,” said Steve Silvest o, Chief Executive Office , OptimizeRx. “She has spe t he ca ee helpi g life scie ces b a ds solve complex ma keti g challe ges a d u de sta ds fi stha d how healthca e ma kete s ca each p ovide s mo e effectively. As OptimizeRx e te s its ext phase of g owth, he st ategic visio a d deep u de sta di g of the ma ket will help us st e gthe ou custome elatio ships a d accele ate the developme t of solutio s that imp ove healthca e e gageme t.”
To lea mo e about the OptimizeRx leade ship team, visit ou leade ship page.
OptimizeRx is a leadi g healthca e tech ology compa y that’s edefi i g how life scie ce b a ds co ect with patie ts a d healthca e p ovide s. Ou platfo m combi es i ovative AI-d ive tools like the Dy amic Audie ce Activatio Platfo m (DAAP) a d Mic o-Neighbo hood Ta geti g (MNT) to delive timely, eleva t, a d hype -local e gageme t. By b idgi g the gap betwee HCP a d DTC st ategies, we empowe b a ds to c eate sy ch o ized ma keti g solutio s that d ive faste t eatme t decisio s a d imp oved patie t outcomes.
Ou commitme t to p ivacy-safe, patie t-ce t ic tech ology e su es that eve y i te actio is desig ed to make a mea i gful impact, delive i g life-cha gi g the apies to the ight patie ts at the ight time. Headqua te ed i Waltham, Massachusetts, OptimizeRx pa t e s with some of the wo ld’s leadi g pha maceutical a d life scie ces compa ies to t a sfo m the healthca e la dscape a d c eate a healthie futu e fo all.
Fo mo e i fo matio , follow the Compa y o X, Li kedI o visit www.optimize x.com.
This p ess elease co tai s fo wa d-looki g stateme ts withi the mea i g of the P ivate Secu ities Litigatio Refo m Act of 1995. Wo ds such as “expa ds”, “e able”, “simplify,” “suppo ti g”, “build”, “delive ”, “st e gthe ”, “accele ate”, o othe simila wo ds a d exp essio s a e i te ded to ide tify these fo wa d-looki g stateme ts. All stateme ts i this p ess elease that eflect the Compa y’s expectatio s, assumptio s, p ojectio s, beliefs o opi io s about the futu e, othe tha stateme ts of histo ical fact, a e fo wa d-looki g stateme ts, i cludi g, without limitatio , stateme ts elati g to the appoi tme t of a Chief Ma keti g Office to st e gthe elatio ships with healthca e ma keti g age cies a d i -house life scie ces ma keti g teams, the Compa y’s ability to e able pha ma b a ds to e gage HCPs at the mome t that matte s most, to make healthca e e gageme t mo e timely, eleva t, a d effective, to delive g eate value to b a ds, a d to accele ate the developme t of solutio s that imp ove healthca e ma ageme t. Because such stateme ts a e subject to isks a d u ce tai ties, actual esults may diffe mate ially f om those exp essed o implied by such fo wa d-looki g stateme ts. These fo wa d-looki g stateme ts a e based upo the Compa y’s cu e t expectatio s a d i volve assumptio s ega di g the Compa y’s busi ess, the eco omy, a d othe futu e co ditio s that may eve mate ialize o may p ove to be i co ect. Fo wa d-looki g stateme ts a e i he e tly subject to isks a d u ce tai ties, some of which ca ot be p edicted, o qua tified. Actual esults a d the timi g of eve ts could diffe mate ially f om those a ticipated i such fo wa d-looki g stateme ts as a esult of va ious isks a d u ce tai ties i cludi g, but ot limited to the effect of gove me t egulatio , seaso al t e ds, depe de ce o a co ce t ated g oup of custome s, cybe secu ity i cide ts that could dis upt ope atio s, the ability to keep pace with g owi g a d evolvi g tech ology, the ability to mai tai co t acts with eRx platfo ms a d EHR etwo ks, competitio , a d othe facto s discussed i the Compa y’s A ual Repo t o Fo m 10-K fo the yea e ded Decembe 31, 2025, a d i othe fili gs the Compa y has made a d may make with the SEC i the futu e. O e should ot place u due elia ce o these fo wa d-looki g stateme ts, which speak o ly as of the date o which they we e made. The Compa y u de takes o obligatio to update such stateme ts to eflect eve ts that occu o ci cumsta ces that exist afte the date o which they we e made, except as may be equi ed by law.
