DETROIT, July 08, 2026 (GLOBE NEWSWIRE) — Lotli x, the i ve to y pe fo ma ce i tellige ce platfo m fo automotive etail, today eleased fi di gs f om its 2026 I ve to y Health Su vey, eveali g sig ifica t gaps i how deale ships mo ito , evaluate a d espo d to i ve to y pe fo ma ce. Amo g the su vey’s most st iki g fi di gs,
The o li e su vey, p ese ted to mo e tha 2,000 deale s ac oss the U.S. i Ju e 2026, suggests the i dust y’s i ve to y challe ge is o lo ge simply about selli g vehicles, but about ide tifyi g i ve to y isk ea ly e ough to p otect p ofitability. As ma gi s tighte a d digital etail becomes i c easi gly complex, ma y deale ships lack the visibility, o ga izatio al alig me t a d decisio -maki g speed eeded to act befo e i ve to y becomes a fi a cial liability.
The fi di gs poi t to a b oade ope atio al challe ge ac oss automotive etail: deale s a e ot faili g because they do ’t ecog ize i ve to y matte s; they’ e st uggli g because thei teams, p ocesses a d tech ology ofte a e ’t built to ide tify a d act o VIN-level isk ea ly e ough. Whe i ve to y decisio s a e sp ead ac oss disco ected systems a d siloed depa tme ts, deale ships lose valuable time, allowi g agi g i ve to y, u ecessa y ma kdow s a d i efficie t ma keti g spe d to e ode p ofitability befo e co ective actio is take . Additio al fi di gs f om the su vey i clude:
O ly 12% of espo de ts said thei i ve to y, ma keti g, a d sales teams a e highly alig ed whe p io itizi g vehicles equi i g immediate atte tio .O ly 14% p ima ily view vehicle i ve to y as a dep eciati g fi a cial asset, while most co ti ue to view i ve to y simply as p oducts to sell.- Nea ly
half of espo de ts epo ted havi g little o o visibility i to which i dividual VINs a e eceivi g sufficie t adve tisi g suppo t. 67% ide tified agi g i ve to y as thei top day-to-day ope atio al challe ge, followed closely by ma gi e osio a d ma kdow p essu e (66% ).- Nea ly
87% of espo de ts epo ted expe ie ci g at least some deg ee of tech ology platfo m fatigue f om ma agi g i ve to y ac oss multiple disco ected systems.
Take togethe , the esults suggest that i ve to y isk is ’t c eated by a y si gle ope atio al challe ge. Rathe , it compou ds whe deale ships ide tify st uggli g vehicles too late, ma age i ve to y ac oss disco ected systems a d lack alig me t betwee i ve to y, ma keti g, a d sales. The lo ge those co ditio s pe sist, the mo e difficult a d expe sive it becomes to ecove lost p ofitability.
The fi di gs also suggest deale ships co ti ue to u de estimate the t ue cost of agi g i ve to y. Respo de ts ack owledged ove looki g seve al key cost facto s, i cludi g ma gi e osio f om delayed sales, oppo tu ity cost of capital tied up i i ve to y, i efficie t ma keti g spe d a d ope atio al labo associated with agi g vehicles.
“Ou esea ch shows that ma y deale s k ow they have i ve to y challe ges, but they’ e ofte ide tifyi g p oblems too late to maximize p ofitability,” said
Lotli x pla s to build o the su vey fi di gs th ough additio al esea ch a d educatio al esou ces th oughout the yea , exami i g topics such as VIN-level i ve to y ma ageme t, deale ship collabo atio , ma keti g efficie cy, a d eme gi g best p actices fo imp ovi g deale ship i ve to y health.
Click he e to see the full i fog aphic a d fo mo e i fo matio about how Lotli x is helpi g deale s imp ove i ve to y health, please visit http://www.lotli x.com/.
Fou ded i 2012 a d headqua te ed i Pete bo ough, New Hampshi e, Lotli x is the i ve to y pe fo ma ce i tellige ce compa y fo automotive etail. Pu pose-built fo f a chise deale s, deale g oups, a d OEMs, Lotli x helps etaile s imp ove i ve to y pe fo ma ce by co ecti g existi g shoppe dema d to the vehicles that eed it most. Th ough eal-time, VIN-specific i sights, data-d ive ecomme datio s, a d AI-assisted executio , Lotli x helps deale s educe i ve to y isk, accele ate tu , imp ove ma keti g efficie cy, a d d ive st o ge p ofitability. Lea mo e at www.lotli x.com.
