MINNEAPOLIS, Oct. 27, 2026 (GLOBE NEWSWIRE) — The Mi esota O chest a has pa t e ed with T ue Tickets to give thei pat o s mo e flexibility i how they access, sha e a d esell tickets while helpi g the O chest a bette u de sta d a d build elatio ships with the people who actually atte d its pe fo ma ces.
The pa t e ship builds o the Mi esota O chest a’s focus o maki g the a ts accessible a d welcomi g to mo e people. The O chest a’s missio is to e ich, i spi e a d se ve its commu ity, a d its wo k is g ou ded i the belief that music is fo eve yo e. T ue Tickets will exte d that audie ce-fi st app oach to the ticket expe ie ce, maki g it easie fo pat o s to sha e thei digital tickets with f ie ds while helpi g the O chest a stay co ected as tickets cha ge ha ds.
A ce t al compo e t of the pa t e ship is Pat o Safe™ Ticket Resale, T ue Tickets’ autho ized i -ticket esale solutio . Eligible ticket holde s will be able to esell tickets they ca o lo ge use u de ules defi ed by the Mi esota O chest a. The O chest a ca dete mi e which tickets a e eligible fo esale a d establish pa amete s a ou d p ici g a d timi g, helpi g keep esale p ici g fai a d discou age excessive ma kups. Whe a ticket sells, the t a sfe to the ew buye is automated a d the buye ’s i fo matio flows back i to Tessitu a.
Fo pat o s, that mea s a st aightfo wa d optio whe pla s cha ge. Fo the Mi esota O chest a, it mea s a ticket cha gi g ha ds does ot have to b eak the elatio ship with the pe so who ultimately atte ds.
“Ou goal is to make it easie fo mo e people to co ect with O chest a Hall a d the Mi esota O chest a, a d the expe ie ce a ou d the pe fo ma ce is pa t of that,” said David Saile -Haugla d, Mi esota O chest a Vice P eside t of Ma keti g a d Guest Relatio s. “T ue Tickets gives ou pat o s mo e flexibility whe pla s cha ge while helpi g us bette u de sta d who is actually joi i g us at O chest a Hall. That suppo ts both a bette audie ce expe ie ce today a d st o ge elatio ships with ou commu ity ove time.”
Beyo d esale, T ue Tickets’ deep Tessitu a i teg atio co ects ticket activity a d atte dee i fo matio to audie ce eco ds as tickets a e sold, sha ed, esha ed, esold a d sca ed. Whe someo e accepts a sha ed ticket o pu chases a esold ticket, the Mi esota O chest a gai s g eate visibility i to the actual atte dee athe tha seei g o ly the o igi al pu chase .
That disti ctio c eates ew oppo tu ities fo the O chest a to u de sta d its audie ce mo e accu ately, welcome ew people i to a di ect elatio ship a d build o the co ectio c eated by expe ie ci g a pe fo ma ce.
“Mi esota is home fo me, so this pa t e ship is a special o e,” said Matt Za aci a, Co-Fou de a d CEO of T ue Tickets. “The Mi esota O chest a wa ts to k ow mo e of the people actually sitti g i thei hall, give pat o s a bette way to ha dle tickets whe pla s cha ge, a d keep esale fai . That’s exactly the ki d of wo k we built T ue Tickets to do.”
Led a tistically by Music Di ecto Thomas Sø de gå d, the Mi esota O chest a eaches audie ces at O chest a Hall a d well beyo d it th ough educatio a d commu ity p og ams, eco di gs, b oadcasts a d digital expe ie ces. Its This Is Mi esota O chest a se ies co ti ues to b i g pe fo ma ces to televisio , st eami g a d o -dema d audie ces, eflecti g the o ga izatio ’s b oade commitme t to expa di g access to o chest al music.
The ew T ue Tickets expe ie ce, i cludi g Pat o Safe Ticket Resale, will be available to O chest a Hall pat o s begi i g i ea ly 2027.
Fou ded i 1903, the G ammy Awa d-wi i g Mi esota O chest a is k ow fo acclaimed pe fo ma ces i its home state a d a ou d the wo ld; awa d-wi i g educatio al p og ams; a d a commitme t to buildi g the o chest al epe toi e of tomo ow, all based o the belief that music is fo eve yo e. Each yea , Mi esota O chest a co ce ts a d eco di gs a e see a d hea d by mo e tha two millio people via televisio , adio, digital st eami g a d o -dema d platfo ms. Led by Music Di ecto Thomas Sø de gå d, the O chest a makes its home i the hea t of dow tow Mi eapolis at O chest a Hall, a ve ue k ow fo its b illia t acoustics a d mode desig .
T ue Tickets helps a ts a d e te tai me t ve ues see beyo d the ticket buye to the people who actually atte d. We p ese ve the ve ue-pat o elatio ship as tickets a e sold, sha ed, esha ed, esold, a d sca ed, givi g o ga izatio s a clea e pictu e of thei audie ce a d mo e oppo tu ities to build lasti g elatio ships.
To date, 36.8 millio tickets wo th USD $2.5 billio have moved th ough T ue Tickets, with 5 millio secu e sha es ac oss 120+ a ts o ga izatio s wo ldwide. T ue Tickets i teg ates deeply with Tessitu a, captu i g ticket activity a d atte dee i fo matio i the CRM so o ga izatio s ca bette u de sta d thei audie ces, st e gthe e gageme t, a d g ow eve ue. Lea mo e at T ue-Tickets.com, whe e you ca t y the demo o follow T ue Tickets o Twitte o Li kedI fo updates.
CONTACT: Media Co tacts:
T ue Tickets
C ystal He de so
c ystal@thep esshouse.com
Mi esota O chest a
Gwe Pappas
gpappas@m o ch.o g
