Matrix Design Brings Designers, Makers and AI Into an Open Conversation in London

The Chi a-listed desig fi m d aws o i te atio al desig collabo atio a d th ee co e capabilities to explo e the lo g-te m futu e of huma habitats a d the built e vi o me t.

She zhe , Chi a, Oct. 29, 2026 (GLOBE NEWSWIRE) — As ge e ative a tificial i tellige ce moves beyo d co cept images a d i to a chitectu al wo kflows, the desig i dust y faces a b oade questio : how digital explo atio ca be co ected with p ofessio al judgme t, mate ial ealities a d the lo g-te m eeds of people a d the e vi o me t. Fo Mat ix Desig Co., Ltd. (SZSE: 301365), this is a questio best explo ed th ough collabo atio athe tha i isolatio .

At Mate ial Matte s Lo do , held Sept. 15–17 du i g the Lo do Desig Festival, the compa y c eated a space fo ope explo atio a d excha ge. Ha d, Code, Matte : A New Flow fo Spatial Desig  — cu ated by Pick Up A chitectu e a d desig ed by Fa okh Ama — b ought Mat ix Desig ‘s i te atio al desig team a d its mate ial a d delive y platfo m MIX i to the same oom as eight eme gi g a chitectu al desig e s f om the Ba tlett School of A chitectu e, U ive sity College Lo do (UCL). Ge e ative-AI tools, i cludi g the compa y’s Lovspa k AI applicatio , we e placed i the pa ticipa ts’ ha ds as sha ed i st ume ts fo explo atio athe tha p ese ted as a fi ished solutio .

The exhibitio was co ceived as a o goi g p ocess of explo atio athe tha a fixed co clusio . Ha d  ep ese ted huma imagi atio , cultu al k owledge a d c aft; Code  ep ese ted digital explo atio ; Matte  was whe e desig meets mate ial selectio , fab icatio a d the p actical equi eme ts of p oductio .

Amo g the p ojects o show, Luke Giffo d combi ed emb oide y a d thatch i a p oposal to eimagi e aba do ed homes i Ke ala, I dia, usi g AI to visualize fu the ite atio s of ha dmade models. Kota o Bea pai ed ha d-d aw studies of his g a dmothe ‘s home with a AI-assisted collage. Ama da Ca ovale used AI to c eate atmosphe ic studies of physical models fo a p oject espo di g to the legacy of the 1968 Belice Valley ea thquake i Sicily. The eight pa ticipa ts took diffe e t app oaches a d a ived at diffe e t outcomes, but all explo ed how AI could suppo t thei c eative p ocesses without comp omisi g autho ship o p ofessio al judgme t.

The space was ope to visito s as well, who could t y the AI-assisted wo kflow at a dedicated demo st atio statio . Beyo d the digital wo k, the exhibitio emphasized physical maki g: Ama ‘s i stallatio used ha d-pai ted timbe display fu itu e desig ed fo euse afte the fai .

“Mat ix Desig has bee explo i g how desig expe tise, eme gi g tech ologies a d mate ial k owledge ca wo k togethe ,” said Xue Jia g, pa t e at Mat ix Desig . “Lo do gave us a oppo tu ity to b i g that co ve satio i to a i te atio al setti g, to build ew elatio ships with desig e s a d c eative pa t e s, a d to lea togethe as ew desig p actices co ti ue to evolve.”

That excha ge co ti ued i a public pa el at Mate ial Matte s, mode ated by Vicky Richa dso , co-fou de of Pick Up A chitectu e, whe e desig e s a d tech ology specialists exami ed the espo sibilities of desig e s usi g AI-assisted tools. Speake s emphasized that the ability to assess p opo tio , co text, feasibility a d quality emai s ooted i p ofessio al expe ie ce, eve as ew tools accele ate visual explo atio .

“Eve y ge e atio of desig e s has had to maste ew tools, f om the d awi g boa d to CAD. AI is o diffe e t i that espect,” Richa dso said. “What these g aduates showed is that the way fo wa d is to u de sta d it p ope ly, use it c itically a d keep you ow judgme t at the ce te .”Those questio s — about autho ship, mate ial espo sibility a d what desig owes to the wide e vi o me t — a e o es Mat ix Desig has bee wo ki g th ough i its ow p actice, ac oss th ee st a ds.The fi st is esea ch. Du i g the Lo do Desig Festival, the Lo do esea ch u it of Mat ix I stitute eleased New Relatio s: 2026 Eu opea Desig I sight Repo t, its fi st Eu opea desig esea ch epo t. It exami es atu e a d coexiste ce, demog aphic cha ge a d i clusio , u ba livi g, health a d well-bei g, a d the elatio ship betwee huma s a d tech ology — a d co side s how desig might move beyo d a exclusively huma -ce te ed pe spective to ecog ize the wide ecological systems of which the built e vi o me t is a pa t.

The seco d is mate ial a d delive y. MIX co ects desig i te tio s with mate ial k owledge, fu ishi gs, ma ufactu i g esou ces a d supply-chai coo di atio , so that p oductio a d impleme tatio co side atio s a e pa t of the desig p ocess athe tha a afte thought.The thi d is tech ology. Si ce 2019, Mat ix Desig has explo ed how ge e ative-AI applicatio s ca suppo t co cept developme t, ite atio a d commu icatio , expa di g the possibilities available to desig e s while c eative di ectio , co textual u de sta di g a d espo sibility fo the fi al outcome emai huma decisio s.Rathe tha p ese ti g esea ch, mate ial delive y a d tech ology as a si gle methodology o p oduct, Mat ix Desig sees them as compleme ta y capabilities that suppo t o goi g excha ge with i te atio al desig commu ities, esea che s a d i dust y pa t e s. Looki g ahead, its focus exte ds beyo d the c eatio of i dividual spaces to the evolvi g elatio ships amo g people, tech ology, mate ial esou ces a d ecological systems — a d to the ole desig ca play i shapi g mo e adaptable, i clusive a d espo sible built e vi o me ts.

About Mat ix Desig

Fou ded i 2010 a d headqua te ed i She zhe a d Sha ghai, Mat ix Desig Co., Ltd. (SZSE: 301365) is a publicly listed spatial desig p actice wo ki g ac oss eside tial, wo kplace, comme cial, hospitality, cultu al a d healthca e e vi o me ts. Guided by a philosophy of “desig fo good, tech ology fo all,” the compa y i teg ates p ofessio al desig expe tise with esea ch th ough Mat ix I stitute, mate ial a d delive y capabilities th ough MIX, a d o goi g applicatio s of eme gi g tech ologies, i cludi g ge e ative AI. With a i te atio al desig etwo k a d offices i Beiji g, Che gdu, Xi’a , Wuha , Ho g Ko g, Lo do a d Riyadh, Mat ix Desig has a team of mo e tha 700 people a d a po tfolio of ove 6,700 p ojects. It a ked No. 1 i  I te io Desig  magazi e’s 2026 I te atio al Gia ts a ki g.Website: https://www.mat ixdesig .com/home

CONTACT: Wa gGua
b a d@mat ixdesig .com