Al eady used by Away, Cla e V., Latico Leathe s a d othe fast-g owi g DTC b a ds, Fo e u e -backed Ma klo tells b a ds u i g o Shopify exactly what to ma ket ext — a d builds the c oss-cha el campaig s fo them, ahead of the yea ‘s biggest selli g seaso .
Built by DTC ope ato s a d e gi ee s f om Shopify a d Google, Ma klo gives lea ma keti g teams the i tellige ce a d executio fi epowe of much la ge b a ds.
SAN FRANCISCO, Oct. 14, 2026 (GLOBE NEWSWIRE) — Afte buildi g Stella & Dot B a ds i to a social selli g compa y that sold mo e tha $2 billio i p oducts, se ial e t ep e eu Jessica He i is taki g o a questio that still co sumes ma keti g teams: What should we ma ket ext?
Shopify made sta ti g a busi ess easy. Scali g o e has o ly gotte ha de . B a ds have mo e cha els, mo e campaig s a d the same lea teams. Eve with AI, the ha dest pa t has ‘t cha ged: k owi g which p oducts to ma ket to which custome s, o which cha el, whe — a d havi g the ba dwidth to execute it as coo di ated, o -b a d campaig s.
Today, Ma klo a ou ced $5 millio i seed fu di g led by Fo e u e , with pa ticipatio f om F eestyle Capital, a d ope ed its public beta as b a ds p epa e fo the holiday selli g seaso . Ma klo is a age tic ma keti g platfo m fo b a ds u i g o Shopify that u de sta ds what is happe i g ac oss the busi ess, ide tifies the ext eve ue oppo tu ity a d p oactively builds the wo k fo ma kete s to eview a d app ove.
Al eady used by DTC b a ds i cludi g Away, Cla e V., Mo ica + A dy, Maya B e e a d Latico Leathe s, Ma klo k ows what a b a d has sold, what it has ma keted, what’s i stock a d what’s comi g ext — a d what’s happe i g outside the b a d: what competito s a e p omoti g, what’s t e di g o social a d whe e the catego y is movi g. It eads all of it to dete mi e which campaig s to u ext, the builds the wo k itself: the cale da , the co te t, the app ovals a d the team ha doffs that used to happe by ha d.
“Eve y tool i a b a d’s stack is getti g AI, but each o e o ly sees its ow co e of the busi ess,” said He i , fou de a d CEO of Ma klo. “G eat me cha ts do ‘t wo k that way. You ca ‘t decide what to ma ket ext without k owi g what sold, what’s i stock, what you’ve al eady p omoted, what’s comi g — a d what the est of you catego y is doi g. Ma klo sees all of it, spots the ext oppo tu ity a d gets the wo k movi g.”
Ma klo co ects the tools b a ds al eady use — Shopify, Klaviyo, Atte tive, Meta, Google, Slack, Ca va, Figma a d mo e — so p oducts, i ve to y, p omotio s, campaig s, c eative a d esults all sit i o e system. U like AI tools built to optimize a si gle cha el, Ma klo wo ks ac oss the full stack.
B a ds ca i stall Ma klo i mi utes. O ce co ected, it eco st ucts lau ches, p omotio s, email, SMS, paid media, social activity a d eve ue i to a day-by-day, yea -ove -yea ma keti g cale da , givi g teams a immediate view of what d ove sales a d what was happe i g a ou d it.
It’s ot just a eco d of what happe ed. It’s whe e the team pla s what comes ext: a sha ed wo kspace with a ma keti g cale da , campaig ca vas, task list a d a alytics — a d Ma klo wo ki g i side it. Ask it what to do about slow-movi g i ve to y, what actually d ove eve ue last Novembe , o what to u the week afte Black F iday, a d it a swe s f om you ow data. Ask it fo a campaig a d it w ites the b ief, fills it i a d builds the wo k a ou d it — eady to edit, assig a d app ove.
Eve y week, Ma klo eviews sales, i ve to y a d what’s al eady o the cale da , the delive s p oposed campaig s a d epo ts to the team i Slack o email — with the easo i g a d the p oducts behi d each o e. The wo k shows up al eady do e, a d the ma kete decides what to edit a d ship.
Ea ly custome s a e al eady seei g the impact. Latico Leathe s used Ma klo to pla a full mo th of ma keti g i o e day, eplaci g a p ocess that p eviously took most of a week ac oss meeti gs, sp eadsheets a d five diffe e t tools.
“We al eady had Shopify, Klaviyo a d a alytics tools. What was missi g was o e place that co ected all of ou ma keti g campaig s, i ve to y a d sales data,” said Alliso Plaisa ce, Se io Di ecto of Rete tio Ma keti g at Away. “Ma klo gives us the whole comme cial pictu e a d a actio able path fo wa d.”
“O e of the most pe vasive shifts i sta tup fo matio ove the past few yea s is lea e teams doi g mo e with less. I tellige ce cha ged the equatio fo how builde s ca b i g p oducts to life, a d ma ket a d scale them,” said Ki ste G ee , Fou di g Pa t e at Fo e u e . “Co sume b a ds a e some of the busi esses that sta d to be efit f om this most. Jessica u de sta ds this oppo tu ity deeply, as she spe t 20 yea s buildi g b eakout b a ds a d is a ge ui e expe t o how AI ca bette d ive a d accele ate the ma keti g fu el.”
Ma klo is ope i g its public beta as b a ds p epa e fo Black F iday, Cybe Mo day a d the b oade holiday selli g seaso . B a ds u i g o Shopify ca use Ma klo to see what wo ked last yea , ide tify p oducts a d campaig s they may be ove looki g a d optimize this yea ’s ma keti g pla . Ea ly custome s have called Ma klo a “ o-b ai e ” a d “CMO D eam.”
Ma klo will use the fu di g to g ow its p oduct a d e gi ee i g teams, expa d its public beta a d i vest i custome success a d commu ity p og ams.
“Most b a ds a e u i g c oss-cha el ma keti g out of a patchwo k of sp eadsheets, decks a d te diffe e t logi s,” said He i . “I’ve bee lucky to build with g eat me cha disi g, c eative a d busi ess i tellige ce teams — a d eve the , the ha dest pa t was getti g eve yo e wo ki g f om the same pictu e. Ma klo gives eve y ma kete that pictu e a d does the assembly wo k a ou d it, whethe the team is two people o twe ty, so they ca make sma te decisio s, move faste a d stop leavi g eve ue a d ma gi o the table.”
Ma klo is the age tic ma keti g platfo m fo mode comme ce. Built fo b a ds u i g o Shopify, Ma klo co ects a b a d’s ow data — sales, i ve to y, campaig histo y a d c eative — with ma ket sig als f om competito s a d social, a d with the ma keti g tools its team al eady uses, the dete mi es what to ma ket ext a d builds the wo k fo ma kete s to eview a d app ove. Fou ded by se ial e t ep e eu a d DTC ope ato Jessica He i , Ma klo’s team b i gs expe ie ce f om Shopify, Google, Sta fo d a d leadi g DTC b a ds. Ma klo is backed by Fo e u e a d F eestyle Capital, as well as a gel i vesto s f om Shopify a d Klaviyo. Custome data emai s p ivate a d is ot used to t ai AI models. Fo mo e i fo matio o to joi the public beta, visit Ma klo.ai. Ma klo is available i the Shopify App Sto e a d listed i Klaviyo’s i teg atio s di ecto y.
CONTACT: P ess Co tact:
Juliet T avis
juliet@liftoffcommu icatio s.com
