AUSTIN, Texas a d SYDNEY, July 14, 2026 (GLOBE NEWSWIRE) — Comme ce (Nasdaq: CMRC), a data-ce t ic p ovide of a ope , AI-d ive comme ce ecosystem a d the pa e t compa y of leadi g ecomme ce platfo m BigComme ce, today a ou ced that Lase Cli ics, a global p ovide of adva ced ski ca e t eatme ts, lase hai emoval a d cosmetic i jectables, has lau ched a ew headless comme ce website o the BigComme ce platfo m.
The ew sto ef o t eplaces Lase Cli ics’ p evious igid mo olithic a chitectu e with a scalable, flexible headless comme ce e vi o me t desig ed to suppo t pe so alized custome expe ie ces, st eamli e digital ope atio s a d accele ate i ovatio ac oss global ma kets.
At time of lau ch, ope ati g ea ly 200 cli ic locatio s ac oss fou geog aphies, Lase Cli ics equi ed a comme ce fou datio capable of suppo ti g both se vice booki gs a d p epaid t eatme t pu chases withi a u ified custome jou ey. The ew a chitectu e e ables the compa y to delive a mo e seamless a d pe so alized digital expe ie ce while givi g i te al teams g eate agility to evolve the platfo m ove time.
“Movi g to a headless comme ce a chitectu e was a c itical step i suppo ti g the ext phase of ou digital evolutio ,” said Zoe Devi e, head of digital CX at Lase Cli ics. “Ou p evious e vi o me t was stable, but it limited ou flexibility, scalability a d ability to pe so alize expe ie ces fo clie ts. With BigComme ce, we ow have the agility to co ti uously optimize the custome jou ey, i teg ate tech ologies a d bette co ect ou booki g a d comme ce expe ie ces i to a si gle ecosystem.”
P io to mig ati g to BigComme ce, Lase Cli ics ope ated withi a highly fixed digital e vi o me t o igi ally co figu ed i 2019. As custome expectatio s evolved, the compa y ide tified g owi g f ictio betwee its sepa ate booki g a d ecomme ce pu chase jou eys, c eati g u ecessa y complexity fo clie ts avigati g t eatme ts, packages a d cli ic i fo matio .
To add ess these challe ges, Lase Cli ics impleme ted a headless SaaS comme ce a chitectu e desig ed to simplify discove y, imp ove pe so alizatio a d suppo t scalable global ope atio s.
The mig atio also e abled Lase Cli ics to c eate hu d eds of dedicated p oduct detail pages fo i dividual se vices a d t eatme ts, sig ifica tly imp ovi g co te t discove ability a d c eati g ew oppo tu ities ac oss digital ma keti g a d paid media cha els.
Lase Cli ics’ ew platfo m suppo ts deeply localized expe ie ces fo i dividual cli ic locatio s while mai tai i g co siste cy ac oss the b oade global b a d.
Each cli ic page i cludes localized co te t such as p actitio e bios, t eatme t i fo matio , testimo ials a d befo e-a d-afte image y, allowi g custome s to e gage with a pe so alized cli ic expe ie ce while still be efiti g f om a u ified atio al ecomme ce platfo m.
The impleme tatio also suppo ts:
- U ified booki g a d p epaid t eatme t pu chase jou eys
- Pe so alized se vice discove y a d filte i g based o ski co ce s a d t eatme t goals
- Scalable ma ageme t ac oss ea ly 200 cli ic locatio s
- E ha ced expe ime tatio a d A/B testi g capabilities
- Flexible a chitectu e suppo ti g futu e i ovatio a d i teg atio s
Lase Cli ics completed the ollout ac oss fou ma kets ove a six-week pe iod ahead of the c itical Black F iday shoppi g seaso . Followi g lau ch, the compa y successfully ma aged i c eased booki g a d t a sactio volumes ac oss all egio s without pe fo ma ce dis uptio s.
“O e of ou biggest p io ities th oughout this t a sfo matio was e su i g we mai tai ed the stability a d eliability ou busi ess depe ded o ,” said Devi e. “Lau chi g a completely ew global ecosystem just weeks befo e Black F iday was a majo milesto e fo the busi ess, a d the platfo m pe fo med exceptio ally well du i g o e of ou highest-volume t adi g pe iods.”
“Lase Cli ics did somethi g ge ui ely ha d: they mig ated a global platfo m ac oss fou ma kets i six weeks, ight befo e Black F iday, a d did ‘t miss a beat,” said Sha o I g ey, vice p eside t a d ge e al ma age of APAC at Comme ce. “By movi g beyo d the limitatio s of a legacy mo olithic system, Lase Cli ics ow has the flexibility to i ovate faste , optimise custome jou eys a d suppo t co ti ued g owth ac oss ma kets.”
Lea mo e about how Lase Cli ics’ mode ized its ecomme ce ope atio s: https://www.bigcomme ce.com/case-study/lase -cli ics/
View BigComme ce health a d beauty case studies: https://www.bigcomme ce.com/case-study/?i dust ies=health-%26-beauty
BigComme ce®, the Comme ce logo, a d othe b a ds a e the t adema ks o egiste ed t adema ks of BigComme ce Pty. Ltd. Thi d-pa ty t adema ks a d se vice ma ks a e the p ope ty of thei espective ow e .
