- Optimum7 eleased a updated guide to Klaviyo email ma keti g flows cove i g which flows a sto e eeds, the o de to build them a d the checks befo e a d afted flow goes live.
- Compose , the AI ma keti g age t Klaviyo made ge e ally available o Oct. 13, ca d aft a whole flow a d the messages i side it, a d it does ot publish a flow without the use ‘s sig -off.
- Klaviyo’s 2026 be chma ks show flows ge e ate ea ly 41% of total email eve ue f om 5.3% of se ds.
Miami, FL, Oct. 27, 2026 (GLOBE NEWSWIRE) — Optimum7, a ecomme ce developme t a d digital ma keti g age cy, eleased a updated guide to Klaviyo email ma keti g flows fo Shopify a d BigComme ce me cha ts. The guide follows Klaviyo’s Oct. 13 ge e al availability of Compose , a AI age t that ca d aft a whole flow f om a w itte p ompt, f om its st uctu e to the email, SMS a d push messages i side it. The guide cove s the flows a sto e eeds at each stage of the custome ’s path, f om the welcome se ies fo a ew subsc ibe to the su set flow fo o e who stops e gagi g, alo g with the o de to build them a d the checks to u befo e a d afted flow goes live.
“Klaviyo ca ow d aft a e ti e email flow f om a p ompt, a d someo e still has to check the t igge s, segme ts a d messages befo e it goes live,” said Du a I ci, CEO of Ecomme ce.com a d Optimum7. “Whe we ebuild Klaviyo flows, we sta t with the st uctu e: the seve co e flows a sto e eeds a d whe each o e se ds.”
What Compose Does With Klaviyo Flows
Compose had bee ope to eve y Klaviyo custome as a public beta si ce Ju e. It ca d aft the flow st uctu e alo e o a whole flow with the email, push, SMS a d MMS messages i side it. Befo e a d afted flow goes live, Klaviyo asks the accou t team to co fi m that each message is accu ate, o -b a d a d complete, a d to check filte s, t igge s, li ks, audie ce a d se d setti gs. Compose does ot add AI-use disclosu es, a d Klaviyo otes that ge e ated co te t ca occasio ally be w o g. B a d- ew accou ts with little co text see weake esults.
Klaviyo Email Ma keti g Flows i the 2026 Be chma ks
Campaig s accou t fo 94.7% of email se ds i Klaviyo’s 2026 email ma keti g be chma ks, a d flows ge e ate ea ly 41% of total email eve ue f om the emai i g 5.3%. Klaviyo epo ts flow eve ue pe ecipie t ea ly 18 times highe tha campaig eve ue pe ecipie t, with flow click ates of 5.58% agai st 1.69% fo campaig s.
Flows se d whe a shoppe takes a actio , such as sig i g up, b owsi g a p oduct o leavi g a ca t. A b owse aba do me t flow, fo example, follows up afte a shoppe views a p oduct a d leaves.
Seve Flows i Optimum7’s Klaviyo Rebuilds
Optimum7’s published Klaviyo ebuilds a e desig ed a ou d seve co e flows: welcome, site aba do me t, b owse aba do me t, ca t a d checkout aba do me t, post-pu chase, wi back a d su set. Each flow is tied to a stage of the buye ‘s path, f om the fi st visit to the poi t whe e a i active subsc ibe is supp essed. The ebuilds cove b a ds i moto cycle gea , p emium tools, p emium kitche tools, B2B elect o ics a d B2B complia ce p oducts.
Sto e lau ches ca eed mo e. O a specialty etaile ‘s mig atio to BigComme ce, Optimum7’s ecomme ce email ma keti g team co figu ed Klaviyo with 11 flows a d 55 emails, i cludi g VIP segme tatio fo custome s with mo e tha $1,000 i lifetime pu chases. The flows had to be p oductio – eady befo e the domai switched, a d a 14-day post-lau ch audit was scheduled to check delive ability a d eve ue att ibutio .
F eque tly Asked Questio s
Questio : What do Klaviyo email ma keti g se vices i clude?
A swe : Klaviyo email ma keti g se vices usually cove buildi g o ebuildi g Klaviyo flows, setti g up custome segme ts, co ecti g sto e data f om Shopify o BigComme ce a d movi g a email p og am ove f om a othe platfo m. The scope depe ds o whethe a sto e al eady has wo ki g flows o sta ts with a empty accou t. O o e Optimum7 p oject, a etaile movi g f om B o to to Klaviyo had Klaviyo t acki g i stalled a d its existi g data p ese ved.
Questio : Which flows should a Klaviyo email ma keti g st ategy sta t with?
A swe : The flows that b i g i fi st pu chases. Klaviyo’s 2026 be chma ks show that ea ly 48% of flow-d ive email eve ue comes f om ew buye s, compa ed with 16% fo campaig s. Klaviyo poi ts to welcome, b owse aba do me t a d ca t aba do me t flows fo fi st-pu chase co ve sio . I the Optimum7 ebuilds that publish email cou ts, the welcome se ies a d the ca t a d checkout flow u eight emails each.
Questio : Ca Compose set a Klaviyo flow live o its ow ?
A swe : No. Klaviyo states that Compose does ot se d o publish campaig s, flows o messages without the use ‘s sig -off. A d afted flow a ives as a ead-o ly p eview, a d its messages stay i d aft u til someo e eviews, edits a d app oves them.
Questio : What happe s to i active subsc ibe s i a Klaviyo flow setup?
A swe : I a sta da d Klaviyo lifecycle setup, lapsed custome s fi st get a wi back flow, which t ies to b i g them back. Subsc ibe s who stay i active the e te a su set flow, which asks whethe they still wa t to hea f om the b a d a d is set up to supp ess those who do ot e-e gage.
Sou ces: Klaviyo, “Klaviyo’s AI Ma keti g Age t, Compose , Is Now Live” (Oct. 13, 2026); Klaviyo Commu ity, “New! A dedicated space fo all thi gs Compose ” (Oct. 14, 2026); Klaviyo Commu ity, “Klaviyo’s Q2 elease: Compose public beta, Custome Age t updates, a d Social Ma keti g GA” (Ju e 30, 2026); Klaviyo Help Ce te , “How to c eate flows with Compose ” a d “Getti g sta ted with Compose “; Klaviyo, “Email Ma keti g Be chma ks by I dust y 2026.”
About Optimum7
Optimum7 is a full-se vice ecomme ce developme t a d mig atio age cy based i Co al Gables, Flo ida, specializi g i platfo m mig atio s, custom ecomme ce developme t a d digital ma keti g fo B2B ma ufactu e s, dist ibuto s a d wholesale ope ato s. Fou ded i 2007, the fi m has completed mo e tha 1,000 ecomme ce mig atio s a d mo e tha 3,000,000 cumulative page mig atio s ac oss BigComme ce, Shopify Plus, Mage to, WooComme ce, Volusio a d othe ecomme ce platfo ms. Optimum7 holds BigComme ce Elite Pa t e status a d is a Shopify Plus Pa t e .
CONTACT: Du a I ci
CEO, Optimum7
du a @optimum7.com
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