La gest fu di g ou d to date accele ates p oduct i ovatio , t a spa e t AI decisio i g, a d global expa sio fo comme ce etwo ks
DURHAM, No th Ca oli a, Oct. 21, 2026 (GLOBE NEWSWIRE) —
Kevel’s total capital aised ow exceeds $100 millio , eflecti g st o g dema d fo its tech ology ac oss the etail a d comme ce media i dust y. The co ti ued suppo t of i vesto s like du humby, the etail media a m of Tesco, eflects g owi g mome tum behi d etaile -ow ed media ecosystems. Du humby’s ece t lau ch of the Du humby Netwo k Allia ce (DNA), built i pa t e ship with Kevel, also demo st ates a i c ease i i dust y-wide i itiatives like this to d ive g eate scale a d co ectivity ac oss etail media etwo ks.
Kevel’s API-fi st a chitectu e gives etaile s, ma ketplaces a d comme ce platfo ms the flexibility to build media busi esses a ou d thei ow custome s, data a d g owth st ategies. As comme ce media e te s its ext stage of matu ity, busi esses a e shifti g focus f om lau chi g to scali g media etwo ks, equi i g i f ast uctu e capable of suppo ti g om icha el activatio a d AI-powe ed decisio i g.
“Comme ce media is e te i g a ew e a, o e defi ed by ow e ship, t a spa e cy, a d AI-d ive i f ast uctu e built a ou d the busi ess athe tha i te media ies,” said James Ave y, Fou de & CEO, Kevel. “To keep comme ce media ope a d competitive, busi esses must ow thei mo etizatio a d data. This aise e ables us to scale the tech ology etaile s a d ma ketplaces eed to build diffe e tiated media etwo ks, d ive sustai able g owth, a d compete head-to-head with the la gest platfo ms.”
Kevel is the leadi g comme ce media platfo m, t usted by ove 100+ comme ce media etwo ks, i cludi g Tesco, Dolla Ge e al Media Netwo ks, Joh Lewis Pa t e ship, Paypal, Sca di avia Ai li es, Home Depot’s O a ge Ap o Media, Nuba k, a d mo e, ac oss No th Ame ica, Eu ope, LATAM, a d APAC. Kevel has a commitme t to powe i g i depe de t, p ivacy-fi st media etwo ks fo etaile s, ma ketplaces a d comme ce platfo ms so they ca compete with the walled ga de s o thei ow te ms.
“Kevel has built a imp essive, highly diffe e tiated platfo m that e ables custome s to apidly lau ch a d scale etail media busi esses tailo ed to thei u ique b a ds a d audie ces,” said Blake Zha g, Ma agi g Di ecto i ORIX USA’s G owth Capital busi ess. “As the ma ket co ti ues to expa d ac oss o -site, off-site, i -sto e a d othe eme gi g cha els, we believe Kevel is well positio ed to help custome s avigate that g owi g complexity a d scale ac oss a i c easi gly b oad ecosystem. We a e excited to pa t e with James a d the Kevel team as they co ti ue to i ovate a d help shape the ext ge e atio of etail media.”
The i vestme t ei fo ces Kevel’s positio as the API-fi st i f ast uctu e laye fo AI-e abled comme ce media, built o a simple p i ciple: AI that etaile s ca see i to, co t ol, a d t ust. As AI becomes i c easi gly ce t al to media mo etizatio , etaile s eed eal visibility i to how decisio s a e made a d co fide ce that those decisio s alig with thei busi ess goals. Kevel’s t a spa e t AI shows exactly how a d why eve y ad decisio is made, so etaile s ca p ove pe fo ma ce to adve tise s, p otect the shoppe expe ie ce, a d keep full ow e ship of thei data a d models.“Kevel’s co ti ued i vestme t i buildi g cutti g-edge i f ast uctu e a d AI to powe comme ce media etwo ks is t uly i c edible,” comme ted Philip Lewis, Pa t e , Fulc um Equity Pa t e s. “We a e th illed to co ti ue i vesti g to e su e that Kevel has the esou ces to suppo t the complex eeds of ou pa t e s.”The fu di g will accele ate Kevel’s ext stage of g owth, with t a spa e t AI at the ce te of its p oduct oadmap. The compa y will co ti ue developi g its AI decisio i g a d optimizatio capabilities so that eve y a ki g, bid a d placeme t decisio is explai able, auditable a d co figu able by etaile s. The compa y will also expa d globally i to ew etail a d comme ce media catego ies a d deepe its st ategic adviso y se vices, helpi g etaile s at eve y stage of matu ity put AI to wo k without givi g up visibility o co t ol.Caffe ty & Compa y, a i depe de t debt adviso y fi m, se ved as the sole adviso to Kevel o the t a sactio .
Kevel powe s top etail a d comme ce media etwo ks globally. Kevel helps busi esses build a media etwo k a ou d its u ique goals. This e ables them to c eate diffe e tiated media expe ie ces, u lock ew eve ue st eams, a d scale i a AI-fi st wo ld. Built API-fi st, Kevel combi es the speed of buyi g with the co t ol of buildi g. Compa ies ca use Kevel’s t a spa e t AI o b i g thei ow data a d models, givi g them the flexibility to evolve thei media busi ess as custome s, adve tise s, a d ma ket oppo tu ities cha ge. The esult is a media etwo k that lau ches quickly, adapts co ti uously, a d scales eve ue ove time. Fo mo e i fo matio , visit kevel.com.
Lau a Came o Mead Came o lau a@meadcame o .com+44 (0)7740 948 378
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