Ho gKo g, Chi a, Ju e 30, 2026 (GLOBE NEWSWIRE) — I te atio al beauty b a d SIMETRA has a ou ced the lau ch of its fi st AI Sma t Ski -Detectio Mi o a d A t-I fused Hai B ush collectio , b i gi g togethe adva ced ski a alysis tech ology, awa d-wi i g p oduct desig , a d a tistic c aftsma ship fo co sume s wo ldwide.
SIMETRA is a high-tech e te p ise focused o helpi g use s achieve beauty i sta tly, featu i g two mai p oduct catego ies: a AI Sma t Makeup Mi o a d a A t-I fused Hai B ush. The p oducts a e ow available o Amazo ‘s global ma ketplaces.
Desig Excelle ce: A MUSE Plati um Awa d Wi e SIMETRA’s commitme t to excelle ce exte ds beyo d tech ology to desig philosophy. I 2023, the b a d was ho o ed with the Plati um Wi e awa d at the MUSE Desig Awa ds—the highest disti ctio bestowed by the I te atio al Awa ds Associatio (IAA), ofte efe ed to as the “Osca of the desig wo ld”. The Plati um awa d is ese ved exclusively fo wo ks of exceptio al i ovatio a d impact, placi g SIMETRA alo gside globally ecog ized desig leade s.Global Recog itio : F om Pa is to the Wo ldSIMETRA’s global ambitio s have al eady ga e ed sig ifica t i stitutio al ecog itio . O the occasio of the 60th a ive sa y of Si o-F e ch diplomatic elatio s, SIMETRA was i vited to pa ticipate i the 10th Si o-F e ch B a d Summit (Pa is Si o-F e ch B a d Week). Sha i g the stage with leadi g tech co po atio s, the b a d displayed its co e tech ical st e gths i beauty at o e of the globe’s most e ow ed cultu al a d diplomatic platfo ms.Beyo d its cli ic-g ade AI ski a alysis mi o , the b a d has also developed a all-i -o e makeup mi o suitable fo both t avel a d home use. The self-co tai ed, foldable clamshell mi o base solves the t avel sho tcomi gs of t aditio al mi o s. Pai ed with a 360° optical st uctu e, it accu ately ep oduces ski to e a d makeup effects.
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SIMETRA’s ewly lau ched hai b ushes featu e a co-b a ded desig by Kemal Şa li, a vete a Ista bul illust ato who has c eated wo ks fo ma y top listed e te p ises.The woode hai b ushes a e c afted f om Af ica E ibe wood, with illust atio s that ca y Kemal Şa li’s pe so al i te p etatio of atu al beauty. The c ystal hai combs a e i laid with atu al c ystals. Amethyst has bee favo ed by Eu opea oyalty th oughout histo y; cit i e is ega ded as a auspicious sto e that b i gs wealth; a d ose qua tz is k ow as a heali g love gemsto e f om medieval Eu ope.
About SIMETRAA sma t beauty b a d is maki g its ma k o the global stage, b idgi g cli ical-g ade ski diag ostics a d eve yday co sume expe ie ce th ough p op ieta y AI a d awa d-wi i g desig .At the hea t of SIMETRA’s i ovatio lies its p op ieta y multi-spect al t a sde mal imagi g diag osis system. The b a d’s tech ological a se al also i cludes the Su Rays optical tech ology, the FullSta optical st uctu e, a d c itically, the pate ted Visible Light SiFoLight tech ology.The AI Makeup Mi o se ies featu es a globally exclusive “sc ee -o -mi o ” ha dwa e i teg ated with a suite of co e AI applicatio pate ts. Its ski a alysis a d pe so alized egime ecomme datio featu es have bee adopted by ove 10,000 e ow ed global b a d sto es ac oss Eu ope, the Ame icas, Japa , a d South Ko ea, helpi g use s achieve p ecise beauty esults.
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The ame Simet a is de ived f om the eve sed spelli g of A temis, the a cie t G eek c esce t moo goddess. A temis p esides ove atu al a d elega t beauty, a d the b a d i he its he co e values of eve i g atu e a d exquisite c aftsma ship.
