In-App Purchase Market
According to the report, the in-app purchase market was valued at $195.5 billion in 2023, and is estimated to reach $571.2 billion by 2032, growing at a CAGR of 12.5% from 2024 to 2032.
Advancements in payments technology and the integration of in-app purchase into a variety of industries will provide ample opportunities for the market’s development during the forecast period.
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Based on the operating system, the iOS segment held the highest market share in 2023. With iOS operating system, in-app purchases provide better user experience, as they do not obstruct the user’s application use with advertisements.
Based on type, the auto-renewable segment held the highest market share in 2023. Auto-renewable subscriptions enable continued access to services, content, and premium features in the users’ applications. They automatically renew at the end of their term unless the user cancels.
Based on region, Asia-Pacific held the highest market share in terms of revenue in 2023, and is expected to rule the roost in terms of revenue throughout the forecast timeframe. The growth of internet usage and the continued growth of retail, consumer goods and e-commerce in countries, such as Japan, India, and China are expected to drive the growth of the in-app purchase market in Asia-Pacific.
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Based on application, the gaming segment held the highest market share in 2023. Mobile gaming has become a global phenomenon, with billions of people playing games on their smartphones and tablets. Since the popularity of mobile gaming has expanded, game creators have discovered new ways to commercialize their products.
Major Industry Players: –
Apple Inc.
Disney
Google LLC
King.com Ltd.
Netflix, Inc.
Creative Clicks
AdMaven
POCKETGUARD
PubMatic
Roblox
InMobi
Brainly
Recurly
Propeller Ads
Tango
The report provides a detailed analysis of these key players in the global in-app purchase market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.
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