Ma cheste , UK, July 06, 2026 (GLOBE NEWSWIRE) — With E gla d o e game f om a Wo ld Cup semi fi al, p evious esea ch f om guest WiFi specialist Pu ple, d aw f om 818 ve ues ac oss the tou ame t’s host cities, shows exactly what a home- atio match day does to a ve ue, a d it is bigge , ea lie a d lo ge tha most publica s pla fo .
Pu ple is d essi g ve ue WiFi i the E gla d flag fo f ee
- Fa s show up fo full-time, ot kickoff. Logi s begi to spike two hou s befo e kickoff, a d a qua te of all match-day logi s (25%) la d two hou s afte kickoff, as suppo te s stay to elive the esult a d o de a othe ou d.
- Home games d aw the biggest c owds. At o e majo host-city stadium, the busiest match day o eco d came whe the USA played: a ou d 8,000 co ected fa s, agai st 4,500 to 5,400 whe othe atio s met at the same ve ue.
- Match days t a sfo m ve ue t affic. Los A geles ve ues saw WiFi co ectio s jump 171% o match days; Miami ose 78%. A co t ol g oup of ba ks a d etail sites fell 2% ove the same pe iod, co fi mi g the su ge is the football, ot the summe .
- Eve y pause se ds fa s to thei pho es. At o e stadium ope ati g at full capacity, mo e tha 70,000 fa s p oduced visible logi spikes at hyd atio b eaks, half-time a d full-time.
Ac oss the 818 ve ues, the esea ch eco ded 400,000 WiFi sessio s i the 30 days befo e the tou ame t, with Pu ple p ojecti g 573,000 fa co ectio s ac oss the 39-day Wo ld Cup wi dow.
“Fa s do ’t show up fo kickoff – they show up fo full-time,” said Gavi Wheeldo , CEO at Pu ple. “The data shows football is ow a hou s-lo g social occasio , ot a 90-mi ute eve t. People a ive ea ly, they stay lo g afte the whistle, a d eve y b eak i play – half-time, eve a hyd atio b eak – se ds a wave of fa s st aight to thei pho es.”
If the patte Pu ple fou d i the host cities holds, E gla d’s qua te fi al is the biggest co ected c owd a UK ve ue will see this summe : a ivi g two hou s ea ly, stayi g two hou s past the whistle, a d eachi g fo thei pho es at eve y pause. The fi st thi g those pho es see is the ve ue’s WiFi sig -i page.
So Pu ple has lau ched “
The copy pack sets the to e:
- “F ee WiFi. U like 1966, you wo ’t wait 60 yea s fo it.”
- “Ka e to the spot. You to the ba . WiFi’s so ted.”
- “By co ecti g, you ag ee to si g Sweet Ca oli e. Loudly. Twice.”
“The data tells eve y pub la dlo d i the cou t y the same thi g: Satu day is ot a 90-mi ute eve t, it is a five-hou occasio , a d the c owd is bigge whe it’s you ow team,” added Wheeldo . “Most guest WiFi pages still have all the cha m of a pa ki g ticket, so we a e d essi g them fo it, f ee, while E gla d a e still i it. If it actually comes home, it stays f ee u til the pa ade.”
The E gla d theme is f ee while E gla d emai i the tou ame t, at pu ple.ai/wifis-comi g-home. I the spi it of the occasio , the small p i t otes that Pu ple is ot affiliated with FIFA, the FA, o , sadly, Jude Belli gham.
Pu ple is the leadi g global co ectivity platfo m that has built the wo ld’s la gest public WiFi etwo k. Thei missio is to make WiFi a secu e, seamless, a d eve -p ese t utility fo eve yo e, eve ywhe e. A global fo ce with a p ese ce i 89 cou t ies, the platfo m is a powe ful etwo k that se ves ea ly 500 millio use s ac oss 80,000 ve ues, with automatic, secu e access to ove 5 millio hotspots th ough the Pu ple app.
The Pu ple P ess Teamp ess [at] pu ple.aihttps://www.pu ple.ai
