Los A geles, July 23, 2026 (GLOBE NEWSWIRE) — HOLYWATER TECH, the AI-fi st tech ology compa y behi d ve tical st eami g platfo m My D ama, i pa t e ship with ma ageme t co sulti g fi m Owl & Co, today eleased
“Whe Bogda Nesvit’s team app oached me to joi tly p ese t this epo t at the Ve tical Media Summit, I was th illed,” said He a Lopez, fou de of Owl & Co. “Fo the fi st time, we’d get a eal look at behavio al data f om two of the leadi g mic od ama apps i the West. But obse ved behavio tells you o ly what people did, ot why, which is why it was impo ta t to compleme t that data with the use s’ ow wo ds.”
The fi di gs poi t to a st uctu al shift i how global audie ces co sume e te tai me t: ve tical se ies have outg ow the eme gi g- iche label.
The $150 Billio Ve tical Eco omy : Owl & Co estimates the global ve tical video eco omy (excludi g Chi a) will each $150 billio i eve ue 2026, up 41% i a si gle yea , of which dedicated mic od ama apps accou t fo $4 billio .The Massive Male I flux : Lo g ste eotyped as a female-o ly medium, the mic od ama audie ce is dive sifyi g i eal time. The male sha e of mo thly active use s fo My D ama g ew 28-fold i seve qua te s, f om 1.1% to 30.3%.The “Bedtime App” Ritual : Movi g away f om sta da d daytime sc olli g, ve tical se ies a e officially competi g fo li ea TV p ime-time.O My D ama, 70% of viewe s watch ve tical se ies i bed befo e falli g asleep , while 59% watch o the couch. Heavy viewe s ave age 13.1 hou s of watch time pe week, up f om 9.5 five mo ths ea lie .
The epo t also docume ts AI-ge e ated ve tical se ies as a comme cially viable fo mat. O My Muse, HOLYWATER TECH’s AI se ies app, 89% of su veyed use s wa t mo e AI-ge e ated sto ies. Use s co ve ted to payi g subsc ibe s at the same ate: 23.6% o My Muse ve sus 23.9% o My D ama. A d o My Muse’s flagship title, 9 i 10 payi g subsc ibe s we e still watchi g afte 100 mi utes of cumulative viewi g, matchi g o edgi g out My D ama’s flagship at eve y checkpoi t.
Fo HOLYWATER TECH a d Owl & Co, the b oade co clusio is that “mic od ama” may o lo ge be the ight te m fo the catego y.
“The catego y sta ted with oma ce. Othe ge es ca make it much bigge , a d we al eady see them sta ti g to wo k i the data,” said Bogda Nesvit, Co-Fou de a d Co-CEO of HOLYWATER TECH.
“AI is the e gi e of that g owth: testi g a ew ge e used to take mo ths, a d o My Muse it takes weeks,” added A atolii Kasia ov, Co-Fou de a d Co-CEO of HOLYWATER TECH. “A catego y that spa s ma y ge es eeds the ame of a fo mat. We a e calli g it, ve tical se ies, a d the platfo ms that host it a e ve tical st eami g se vices.”
The full epo t is available via the li k.
About HOLYWATER TECH
HOLYWATER TECH is a AI-fi st tech ology compa y eshapi g e te tai me t by pai i g c eato s’ imagi atio with AI efficie cy to b i g sto ies to life a d delive them to global audie ces. Its co te t ecosystem eaches ove 100 millio use s a d i cludes My D ama, the #1 ve tical st eami g app amo g U.S. a d Eu opea compa ies a d wi e of the 2025 Webby Awa d fo Best St eami g Se vice (People’s Voice); My Passio , the leadi g i depe de t digital book publishi g platfo m i the same ma kets; a d My Muse, a platfo m fo ve tical se ies p oduced with the suppo t of ge e ative AI. I 2025–2026, HOLYWATER TECH was ecog ized as o e of the fastest-g owi g sta tups i Eu ope.
About Owl & Co
A ma ageme t co sulti g fi m se vici g tech, media a d the atte tio eco omy.
Co tact I fo
HOLYWATER TECHa tem.kmet@holywate .tech
