Miclat joins Click alongside the signing of Steak, the second-largest Roblox creator to its roster
Recently added talent expected to generate over $5 million of incremental annualized revenue
FRISCO, TX / ACCESS Newswire / May 14, 2026 / GameSquare Holdings, Inc. (NASDAQ:GAME) (“GameSquare” or the “Company”) today announced the appointment of Justin Miclat as Chief Growth Officer of Click Management, a GameSquare company, alongside the signing of Steak the second-largest Roblox creator to Click’s roster. In this role, Miclat will drive growth across talent, brand partnerships, and creator monetization initiatives, further strengthening GameSquare’s integrated platform connecting creators, content, and global brands.
Miclat’s appointment underscores GameSquare’s strategy to build one of the most scaled and monetizable creator ecosystems in the industry. As brands increasingly shift marketing budgets toward creator-led and experiential campaigns, GameSquare is positioned to capture this demand through its integrated platform spanning talent management, data analytics, creative services, and experiential activations.
“Justin is one of the most respected talent managers in the creator economy, with a proven ability to identify, scale, and monetize some of the most influential digital personalities in the world,” said Justin Kenna, CEO of GameSquare. “Adding Justin to our team reflects our ongoing strategy to transform GameSquare into a scaled, data-driven ecosystem that sits at the center of the relationship between creators, content, and global brands. Justin’s track record of turning creators into multi-faceted media businesses aligns directly with our vision to drive sustainable, high-margin growth across our platform. The addition of Steak to the Click roster is a testament to the platform we have built and the opportunity we see in aligning world-class creators with our data-driven ecosystem.”
Prior to joining Click, Miclat founded and led The Kinetic Group (TKG), where he identified, developed, and scaled digital talent into multi-faceted media assets. Over nearly a decade, he has worked with some of the most influential creators in gaming and streaming, including NICKMERCS and SypherPK, helping generate more than $50 million in incremental revenue while optimizing content strategy, brand partnerships, and audience growth. He has been recognized by Business Insider as one of the top talent managers in gaming and has produced award-winning events at the intersection of sports, gaming, and entertainment.
“GameSquare has built one of the most compelling platforms in the creator economy, combining talent, data, and brand relationships in a way that creates meaningful value for both creators and partners,” said Miclat. “I’m excited to join Click and help scale the next generation of creator-led businesses, unlocking new revenue streams and opportunities as the industry continues to evolve.”
“Adding Justin and bringing on Steak, and other top-tier creators marks a major step forward in Click’s evolution, showcasing the platform we have built and the expanded capabilities as part of GameSquare’s ecosystem,” stated Emma Barnes, Co-Founder of Click Media. “The momentum we’re seeing reinforces our confidence in driving meaningful revenue growth, while expanding our position as a leading platform for the creator economy.”
GameSquare’s creator platform continues to expand through a combination of strategic acquisitions, talent signings, and proprietary data capabilities. The Company provides creators with a full-stack solution spanning audience growth, content optimization, brand partnerships, and monetization. This integrated approach enables GameSquare to deliver measurable outcomes for brands while helping creators build durable, diversified businesses.
About Click Management
Click Management is a leading talent management & ventures company representing creators and digital influencers. Founded by Grace Watkins, Emma Barnes and Elliott Watkins, Click has established itself as a global leader in digital talent management, and a trusted partner for talent and brands alike, helping creators grow their businesses and connecting them with world-class opportunities.
For more information, visit http://www.clickmedia.group.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit http://www.gamesquare.com.
Forward-Looking Statements:
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GameSquare Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]
GameSquare Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]
SOURCE: GameSquare Holdings, Inc.
