Clients Find You. AI Grows Your Business.
The all-in-one coaching platform combines AI workout programming, client management, nutrition tracking, scheduling, and integrated payments into a single app – free for up to three clients with no feature gating.
March 2026 – FirstRep, a personal training software platform available on iOS, Android, and web, has launched to solve a problem that drives thousands of fitness coaches out of the industry every year: the overwhelming amount of admin work required to run a coaching business.
The average personal trainer spends more time on programming, spreadsheets, payment collection, and client communication than on actual coaching. Most use five or more separate tools to manage their business – one for workout programming, one for payments, one for scheduling, another for messaging, and a spreadsheet to track everything else. FirstRep replaces all of them with a single platform, available free at https://firstrep.fit.
Workout programming that took hours now takes 30 seconds. An AI-powered workout builder draws from a library of 1,734 exercises with video demonstrations. Trainers describe what they need in plain English – “Build a 4-week push-pull-legs program, dumbbells only” – and the program is created, complete with sets, reps, rest periods, and progressions, and assigned to the client automatically.
No more guessing which clients are about to cancel. A coaching dashboard tracks every client’s workout compliance, check-in frequency, nutrition adherence, and engagement trends in real time. Trainers can see at a glance who is falling off and needs attention – before the cancellation email arrives.
Payments stop being a second job. Clients pay through the trainer’s own Stripe account with automatic recurring billing. No chasing invoices, no awkward payment conversations, no missed payments. Revenue, MRR, and payout history are visible on one screen.
Scaling beyond 15 to 20 clients without burning out. Built-in automation handles check-in reminders, workout reminders, welcome messages, and follow-ups. Weekly client check-ins are analyzed by the AI agent, which drafts personalized feedback for the trainer to review and approve in minutes instead of hours. Scheduling syncs with Google Calendar with automatic booking links, cancellation policies, and virtual session support.
The platform also includes nutrition and meal plan management, habit tracking, progress photos, body measurements, and in-app messaging – features that would typically require three or four additional subscriptions.
FirstRep takes a different approach to pricing. Every feature is included on every plan. The Free tier supports up to three active clients with full access to every tool, including the AI agent. The Pro tier at $19 per month removes the client cap and adds AI-generated marketing content. There are no contracts and no feature gating.
“Trainers don’t quit because they’re bad coaches. They quit because the business side buries them,” said Baraa Bilal, Founder of FirstRep. “We built one app that handles all of it so they can get back to doing what they actually got certified to do.”
FirstRep is available now on the Apple App Store, Google Play Store, and at https://firstrep.fit.
FirstRep, Rda Sant Pere 49, 08003, Barcelona, Spain
FirstRep is a personal training software platform that helps fitness coaches manage clients, build programs with AI, track nutrition and progress, schedule sessions, and collect payments – all from one app. Available on iOS, Android, and web. Learn more at https://firstrep.fit.
This release was published on openPR.
