Ma cheste , LANCS, July 16, 2026 (GLOBE NEWSWIRE) — E gla d’s Wo ld Cup semi-fi al defeat may have b oke hea ts, but ew data f om guest WiFi p ovide Pu ple shows it filled pubs o a scale o o di a y midweek could match.
Pub WiFi log i s we e up 140%
A alysi g a o ymised guest WiFi activity ac oss its UK pub ve ues o Wed esday 15 July, be chma ked agai st a compa able Wed esday, Pu ple fou d:
- Visito s we e up 82% ac oss the day – a d up 150% f om 5pm o wa ds. At the 7pm peak, as fa s settled i a hou befo e kick-off, ve ues saw 316% mo e visito s tha a o mal Wed esday.
- WiFi logi s ose 54% ac oss the day, a d 140% f om 5pm. At half-time, logi s doubled i 15 mi utes as pho es came out with the efills.
- You g adults d ove the su ge. Visito s aged 18-24 we e up 199% a d 25-34s up 115%, while the ove -65s ose just 5%.
- Wome out-tu ed-out me . Female visito s we e up 91% ac oss the day agai st 80% fo me – a d up 140% f om 5pm, agai st 121%.
- The seco d sc ee was busy. Requests to spo ts websites ac oss Pu ple’s etwo k ose 592%, media sha i g 246% a d social etwo ks 177%. Requests to gambli g websites ose 470% – a catego y ve ues usi g Pu ple’s Shield filte i g p oduct ca choose to block at a si gle setti g.
“Eve yo e talks about big matches bei g good fo hospitality, but this is what it actually looks like, hou by hou ,” said Gavi Wheeldo , CEO, Pu ple. “A midweek semi-fi al delive ed a F iday- ight c owd with a Wed esday cost base – you ge , mo e bala ced betwee me a d wome , a d full of fi st-time visito s. The ve ues that captu ed that c owd o thei WiFi ow have the co tact details a d ma keti g opt-i s to b i g them back fo the ext fixtu e. The o es that did ‘t just watched thousa ds of ew custome s walk out at full-time.”
The fi di gs u de li e the comme cial value of live spo t fo the o -t ade at a time whe midweek footfall emai s u de p essu e, a d the ole of co ected-ve ue tech ology i co ve ti g o e-off eve t c owds i to etu i g custome s.
Pu ple is the leadi g global co ectivity platfo m that has built the wo ld’s la gest public WiFi etwo k. Thei missio is to make WiFi a secu e, seamless, a d eve -p ese t utility fo eve yo e, eve ywhe e. A global fo ce with a p ese ce i 89 cou t ies, the platfo m is a powe ful etwo k that se ves ea ly 500 millio use s ac oss 80,000 ve ues, with automatic, secu e access to ove 5 millio hotspots th ough the Pu ple app.
The Pu ple P ess Teamp ess [at] pu ple.aihttps://www.pu ple.ai
