NY, Aug. 03, 2026 (GLOBE NEWSWIRE) — The E-Comme ce & Digital Ma keti g Associatio has a ou ced the ECDMA Global Awa ds 2026 esults afte eceivi g 538 omi atio s f om p ofessio als, compa ies, teams, age cies, a d tech ology p ovide s wo ldwide. The seco d a ual cycle followed a debut yea that d ew mo e tha 350 e t ies.
ECDMA Global Awa ds
The 2026 competitio cove ed ma keti g campaig s, e-comme ce busi esses, tech ology p oducts, a d i dividual p ofessio al achieveme t, with additio al catego ies fo co te t, educatio , age cies, teams, custome ope atio s, logistics, a d commu icatio s. The ma keti g awa d catego ies focused o campaig s a d st ategy, a d the e-comme ce awa d catego ies focused o busi ess g owth, custome expe ie ce, tech ology, a d ope atio s. Each of those catego ies used c ite ia specific to the wo k bei g judged.
Because ECDMA cha ged o fee fo i dividual catego ies a ywhe e i the wo ld, p ofessio als did ot eed employe spo so ship o a awa ds budget to take pa t. A yo e familia with the wo k could omi ate a pe so o o ga izatio they co side ed dese vi g. A clie t could put fo wa d a age cy, while a ma age , colleague, o busi ess pa t e could omi ate a p ofessio al, whethe o ot the omi ee k ew about the submissio i adva ce. O ga izatio al catego ies ca ied a admi ist ative fee.
Eve y omi atio fi st passed a admi ist ative check fo eligibility, complete ess, a d suppo ti g evide ce. Qualified e t ies we e the assig ed to seve al ju o s fo i depe de t sco i g u de the ules a d th esholds fo thei catego y.
To wi , the leadi g omi atio eeded at least 80 poi ts out of 100 ove all a d a ave age of at least 8 out of 10 o the catego y’s mai c ite io . Missi g eithe ma k left the catego y without a wi e .
“St o g p ofessio als do ot always have PR teams o awa ds budgets,” said Euge e Mische ko, P eside t of ECDMA. “That should ot keep thei wo k out of a i te atio al competitio . We made i dividual e t y f ee wo ldwide, the asked eve y omi ee to show what they did a d what cha ged. Whe someo e sees a ECDMA Global Awa d o a p ofile, I wa t the ext questio to be about the wo k behi d it.”
Below a e some of the wi e s ecog ized i the 2026 cycle. The full list of catego ies, wi e s, a d fi alists is available o the ECDMA Global Awa ds website.
Ya a Kuzi a was amed Best Digital Ma keti g P ofessio al of the Yea fo ebuildi g Ca ee s to Love PA, a ec uitme t campaig fo o p ofit agi g se vices employe s i Pe sylva ia. He team moved spe di g f om low-i te t adve tisi g i to sea ch, eta geti g, video, a d CRM measu eme t. Du i g 2024, website sessio s i c eased 35 pe ce t a d co ve sio s ose f om 2,054 to 3,340. Media spe di g fell f om $41,600 to $32,000.
Yele a Kovale ko was amed Best G owth Ma keti g P ofessio al of the Yea fo a custome acquisitio system c eated fo a p emium beauty busi ess i Dubai. Paid social adve tisi g, quiz-based qualificatio , message follow-up, a d CRM t acki g p oduced 1,685 eco ded co ve sio s. The wo k ge e ated AED 766,410 i att ibuted eve ue, with a ave age ticket of AED 528.93 a d epo ted acquisitio costs of about $3 to $6.
Om ise d eceived Best Ma keti g Automatio Platfo m fo its email, SMS, a d web push tools. The platfo m is used by 150,000 e-comme ce b a ds fo ca t ecove y, welcome p og ams, post-pu chase commu icatio , lifecycle ma keti g, a d chu p eve tio . Om ise d epo ted that me cha ts ge e ated a ave age of $79 i eve ue fo eve y $1 spe t o the platfo m, up f om $68 i the p ecedi g yea . Its p oduct teams also completed mo e tha 1,300 custome i te views a d a alyzed mo e tha 27 billio emails du i g 2025.
Ma ketP ovide was amed P oduct Data Ma ageme t Solutio of the Yea fo softwa e that combi es p oduct i fo matio ma ageme t, digital asset ma ageme t, sy dicatio , a d ma ket mo ito i g. Custome s epo ted ave age fi st-yea ROI of 300 pe ce t, 90 pe ce t fewe p oduct listi g e o s, fou times faste time to ma ket, a d a 50 pe ce t eductio i ma ual co te t wo k.
Vladyslav Ielisevych eceived E-Comme ce P ofessio al of the Yea afte buildi g a U.S.-based wholesale busi ess a ou d di ect b a d elatio ships a d autho ized dist ibutio . Sales eached $146,853 i 2023, $571,963 i 2024, a d $1.07 millio i 2025. Du i g 2025, the busi ess sold 31,444 u its th ough majo ma ketplaces, with Ielisevych ma agi g sou ci g, i ve to y, a d ma ketplace ope atio s.
Niki Aghaei was amed Best E-Comme ce P oduct Ma age of the Yea fo leadi g p oduct a d busi ess t a sfo matio s ac oss etaile s, tech ology compa ies, p ofessio al se vices fi ms, a d high-g owth busi esses. She led deployme ts i volvi g comme ce platfo ms, ma ketplaces, fo ecasti g, a alytics, wo kflow automatio , a d e te p ise epo ti g ac oss seve al sites a d busi ess fu ctio s while custome -faci g systems emai ed live. The wo k imp oved fo ecasti g accu acy a d ope atio al visibility ac oss those busi esses. It also e abled etail platfo m expa sio s a d p oduct lau ches withi multimillio -dolla g owth p og ams.
Ma ga ita Ba ysheva eceived Best Custome Success P ofessio al of the Yea afte buildi g a custome success a d suppo t fu ctio at a cloud secu ity compa y. I 2024, et eve ue ete tio eached 114 pe ce t, custome satisfactio was 9.65 out of 10, a d chu stayed below 8 pe ce t.
Nikita Ty yshki ea ed B a d St ategy P ofessio al of the Yea fo a six-stage method developed fo i dust ial B2B b a ds. It was used to establish Wo ke , a compact special-pu pose machi e y b a d, afte the ope ati g compa y lost a deale ship ag eeme t. The ew b a d was egiste ed i six cou t ies. Compa y eve ue ose f om RUB 203.8 millio i 2021 to RUB 862.7 millio i 2023.
Yele a Kozubskaya was ecog ized as Best Digital Comme ce P ofessio al – Eu ope fo ebuildi g the custome -faci g busi ess of a atio al quick-se vice estau a t g oup i Kazakhsta . She led the lau ch of a ew mobile app a d loyalty p og am a d ove saw CRM, pe fo ma ce ma keti g, a d delive y pa t e ships. App o de s g ew almost fivefold betwee Septembe 2025 a d Ja ua y 2026. Sales ose 45 pe ce t yea ove yea afte the eb a d, a d delive y o de s i c eased close to 500 pe ce t f om 2023 to 2024. Withi six mo ths of the elau ch, the ew b a d a ked seco d i top-of-mi d awa e ess amo g quick-se vice estau a t b a ds i the cou t y.
Vladyslav Hav yliuk ea ed Best E-Comme ce & Digital E t ep e eu of the Yea fo developi g V.J.Coffee i Vi ytsia, Uk ai e. He ope ed the fi st locatio i 2019 a d expa ded the busi ess to five ope ati g sites with o li e o de i g, delive y, a d epo ted a ual eve ue of about UAH 10 millio . The busi ess mai tai ed a et ma gi of 30 to 35 pe ce t. All five sites emai ed ope th ough pa demic est ictio s, the full-scale wa , a d epeated powe outages.
Campaig e t ies we e judged o esults, c eative executio , st ategy, audie ce espo se, a d i ovatio . E-comme ce busi esses we e assessed o g owth, custome expe ie ce, tech ology, ope atio s, a d ma ket impact. I dividual catego ies co side ed the scale of the achieveme t, the omi ee’s ow co t ibutio , leade ship, ecog itio withi the field, i ovatio , a d lo g-te m value. Each ju o eco ded eve y c ite io sco e i depe de tly o a 1-to-10 scale, a d the platfo m applied the published weights a d etai ed each evaluatio .
A omi atio had to explai what happe ed, whe it happe ed, what the omi ee pe so ally co t ibuted, a d how the esult could be checked. Depe di g o the catego y, ju o s eviewed eve ue a d co ve sio data, dashboa ds, p oduct eco ds, campaig epo ts, wo k samples, case studies, testimo ials, public sou ces, a d i depe de t validatio . A job title o employe ame supplied co text. The sco e was based o the submitted wo k a d evide ce.
ECDMA fou d p ospective ju o s th ough its p ofessio al commu ity, ecomme datio s f om expe ie ced judges, efe als f om i dust y a d academic bodies, a d public p ofessio al eco ds. Becomi g a ECDMA judge equi ed outsta di g, ve ifiable achieveme t eleva t to the catego ies the pe so might assess. The evide ce could i clude measu ed busi ess esults, a pate t, ecog ized p ojects, published expe tise, p ofessio al disti ctio s, o leade ship with a docume ted effect o the field. The ECDMA Cou cil eviewed ide tity, ca ee histo y, po tfolio evide ce, efe e ces, eputatio , pote tial co flicts, a d subject fit befo e issui g a i vitatio . Those who accepted se ved without pay u de w itte te ms equi i g i depe de t sco i g, co fide tiality, ethical co duct, a d p ompt disclosu e of co flicts. Employme t, co sulti g, fi a cial, competitive, family, o pe so al co ectio s emoved a ju o f om the eleva t assig me t.
Below a e some of the ju o s who sco ed omi atio s i the 2026 cycle. The full ju y was la ge ; each omi atio was eviewed by seve al ju o s matched to the eleva t catego y a d sc ee ed fo co flicts.
Oksa a Tsvigu has mo e tha 19 yea s of expe ie ce i i te atio al e-comme ce a d digital g owth. She led e-comme ce ac oss Lati Ame ica, se ved as CEO of a o li e fashio busi ess with mo e tha $50 millio i a ual eve ue, a d late fou ded a g owth co sulta cy.
Vivia e Me des has wo ked i e-comme ce, digital ma keti g, custome expe ie ce, a d digital t a sfo matio si ce 1996, whe the comme cial i te et was still eme gi g. She fou ded a d scaled o e of the fi st p i t-o -dema d comme ce platfo ms, sold it to a i te atio al ma ket leade , a d late wo ked o e-comme ce mo etizatio fo a la ge etaile .
Lia G imbe g’s ca ee i loyalty a d pe so alizatio spa s mo e tha 20 yea s ac oss fi a cial se vices, home imp oveme t, g oce y etail, a d coalitio loyalty p og ams. She holds a MBA, the Cha te ed Loyalty Ma keti g P ofessio al desig atio , a d postg aduate educatio i a tificial i tellige ce. She also guest lectu es fo p ofessio al a d academic p og ams.
Ali a Selya i a di ects etail-chai developme t at Ruskus, a flowe etaile that combi es physical sto es with o li e o de i g a d delive y. Du i g he wo k with the compa y, the chai expa ded f om fou sto es to seve , a ual eve ue g ew f om RUB 28.1 millio to RUB 461.1 millio , a d u it volume ose f om just ove 305,000 stems to 2.99 millio . Ruskus epo ts 500,000 custome s a d 300,000 delive ed bouquets.
A tu Bulatov has 20 yea s of expe ie ce ac oss softwa e developme t, SaaS, etail, CRM, ecomme datio systems, subsc iptio p oducts, a d om icha el comme ce. He has led p oduct lau ches a d digital t a sfo matio p og ams. He also holds a MBA i Ma keti g.
A tem Milose dov has mo e tha i e yea s of expe ie ce buildi g a d ma agi g B2B softwa e, cloud se vices, o li e-to-offli e platfo ms, a d etail tech ology. He has take p oducts f om lau ch th ough mo etizatio a d go-to-ma ket while imp ovi g ope ati g efficie cy. His ece t wo k also i cludes AI-suppo ted optimizatio fo e te p ise a d smalle -busi ess custome s. He holds a MBA f om UCLA A de so School of Ma ageme t.
Yevhe ii Ustyme ko is amed as a i ve to o U.S. Pate t Applicatio Publicatio No. 2024/0244102, cove i g web compo e t i te actio a d data sy ch o izatio i dist ibuted systems. His wo k i softwa e quality a d test a chitectu e i cludes eliability a d test automatio fo high-load digital p oducts.
Dmyt o Lav y iuk has fou ded a d ope ated o li e etail p ojects ac oss i te atio al ma ketplaces a d i depe de t e-comme ce platfo ms si ce 2016. He has ha dled p oduct esea ch, sou ci g, a d ma ketplace ope atio s. He also developed p op ieta y CRM, logistics, a d automatio wo kflows fo those busi esses. He late tu ed that expe ie ce i to a e-comme ce t ai i g p og am with mo e tha 15 modules a d 100 lesso s.
A d ei Milose dov is a se io tech ical p oduct ma age with mo e tha eight yea s of expe ie ce buildi g i te atio al e-comme ce, ma ketplace, SaaS, AI-suppo ted, a d data-d ive p oducts. He has led i te atio al p oduct teams a d bee accou table fo st ategy, eve ue g owth, co ve sio , custome e gageme t, a d platfo m developme t. He also holds a MBA f om UCLA A de so School of Ma ageme t.
Ko sta ti Kislykh has wo ked i i dust ial supply chai s fo mo e tha 30 yea s a d leads a metals t adi g a d logistics compa y se vi g mo e tha 10,000 clie ts. He developed Sma t Metal Supply 360, a p op ieta y digital logistics platfo m. His p ofessio al eco d i cludes a place amo g Russia’s Top CEOs, the E a of Digital Solutio s awa d fo Digital I dust ial T a sfo matio , a d a ticles i Ge e al Di ecto , Metal Supply a d Sales, a d the Bulleti of Eu asia Scie ce.
K isti a Piku ova has developed commu icatio st ategies fo electio campaig s, civic p og ams, a d public i stitutio s du i g te yea s i public commu icatio s. As CEO of SHNM, she has led c isis commu icatio , media elatio s, eputatio ma ageme t, a d public e gageme t.
Ekate i a Ma i e ko has completed mo e tha 200 collabo ative video p ojects a d co-o ga ized th ee la ge c eato -i dust y eve ts i P ague. Afte she i t oduced systems fo clie t commu icatio , p ici g, automatio , a d delegatio , booki g co ve sio ates eached th ee to five times the secto ave age.
Iva Iva ikov’s ma ketplace gove a ce p actice has secu ed mo e tha 100 successful cou t outcomes a d ecove ed ove $1 millio fo selle s i disputes with e-comme ce platfo ms. He also developed a AI-suppo ted legal tech ology tool that a alyzes selle accou t data a d p epa es claim calculatio s.
Ve o ika Avvakumova has led ma ketplace expa sio fo a p ivate-label fit ess b a d i Ge ma y, the U ited Ki gdom, a d the U ited States a d developed its U.S. social-comme ce cha el. She has also built B2B expo t pa t e ships, eceived two egio al Expo te of the Yea awa ds, a d spoke at busi ess a d expo t fo ums.
ECDMA’s awa d ma ageme t system, developed a d ope ated by the Associatio , built a eligible ju o pool fo each omi atio based o subject fit a d excluded disclosed o ide tified co flicts. It the made assig me ts automatically a d a domized them withi that eligible, co flict-f ee pool. This mea t e t a ts could ot k ow who would eview them, a d the system avoided epeati g the same judge combi atio s.
The assig ed ju o s wo ked i depe de tly i side the platfo m, which p ese ved each evaluatio , applied the published catego y weights, a d calculated the fi al sco e.
The ecog ized wo k had to fall withi the competitio ‘s eligibility pe iod a d show both the omi ee’s co t ibutio a d the esult. Evide ce va ied by catego y a d i cluded busi ess data, p oduct eco ds, wo k samples, case studies, testimo ials, a d i depe de t validatio . Fo employe s, clie ts, a d i dust y pee s, the awa d ide tifies a ece t accomplishme t that passed i depe de t eview a d is wo th aski g about.
ECDMA c eated the catego ies a d ules a d built the awa d ma ageme t system used fo the 2026 cycle. The Associatio also selected a d vetted the ju o s a d mai tai s the a ual esults a chive. The Associatio ‘s commu ity ow i cludes mo e tha 5,000 people wo ki g ac oss ma keti g, comme ce, p oduct, tech ology, a alytics, commu icatio s, custome expe ie ce, a d ope atio s.
ECDMA was fou ded i 2023 as a p ofessio al associatio fo people wo ki g ac oss the e-comme ce a d digital ma keti g ecosystem. Its commu ity ow i cludes mo e tha 5,000 p ofessio als spa i g ma keti g, comme ce, p oduct, tech ology, a alytics, commu icatio s, custome expe ie ce, a d ope atio s, a d eaches ac oss multiple egio s a d i dust y ve ticals.
Se io membe ship equi es at least seve yea s of full-time p ofessio al expe ie ce, two ecomme datio s, docume ted co t ibutio s to the field, a d Cou cil app oval u de a five-pilla f amewo k. Each admissio is backed by a eco ded Cou cil decisio a d a u ique membe ID, which also suppo ts the efe e ces, ve ificatio equests, a d p ofessio al c ede tials issued by the Associatio .
Beyo d the Global Awa ds, ECDMA u s st ategy fo ums, digital ma keti g maste classes, p ofessio al educatio , etwo ki g, publishi g, p ofessio al excha ge, a d ecog itio p og ams. Eve ts egula ly att act hu d eds of pa ticipa ts. The Associatio is gove ed by its Cou cil, which app oves admissio s a d ju y appoi tme ts a d ove sees the ules used ac oss its p og ams. Mo e i fo matio is available o the ECDMA website.
ECDMA Global Awa ds, I y a Opolokio [at] ecdma.o ghttps://ecdma.o g
