For those ready to elevate storytelling, design, and immersive innovation, the Imagination Laboratory is where imagination goes to
Las Vegas, NV – In a city known for spectacle, imagination, and world-class entertainment, one creative powerhouse is redefining what’s possible. Doug Stewart’s Imagination Laboratory, located in the heart of Las Vegas, blends cinematic artistry with cutting-edge experiential design-attracting creators, brands, studios, and visionaries from across the globe.
The Lab is built upon the extraordinary legacy of its founder, Doug Stewart, who brings more than 35 years of experience in the film and entertainment industry as a special effects artist, creature creator, makeup effects designer, master fabricator, costume innovator, and creative problem-solver. His extensive work across film, television, themed entertainment, live shows, and major brand activations gives the Imagination Laboratory a powerful foundation rooted in decades of production expertise.
A Legacy of Creativity: 35 Years in Film, Effects, and Innovation
Before founding the Imagination Laboratory, Doug Stewart spent three decades bringing creatures, characters, and fantastical worlds to life. His background includes:
Special effects design and fabrication
Creature creation and animatronic development
Prosthetic and practical makeup effects
Costume and character design for film, live entertainment, and commercials
Innovative fabrication techniques blending traditional artistry with modern technology
This deep understanding of storytelling, illusion, and visual craftsmanship fuels the Lab’s mission-merging Hollywood-caliber artistry with Las Vegas-style experiential imagination.
Imagination Laboratory: Where Impossible Ideas Become Experiences
Part studio, part workshop, part think-tank, and part innovation hub, the Imagination Laboratory offers a creative ecosystem where bold ideas are nurtured, developed, prototyped, and transformed into unforgettable experiences.
The Lab’s specialties include:
Immersive experience and attraction design
Character, creature, and costume development
Practical and visual effects concepting
Multi-media and experiential prototyping
Creative consulting, story development, and production design
High-level ideation and innovation sessions for brands, studios, and IP owners
Trusted by Major Studios and Global Brands
The Imagination Laboratory’s client list includes some of the biggest names in entertainment, hospitality, and themed experiences.
One of its standout achievements was an extended collaboration with Universal, during which Stewart and his team operated a full costume, creature, character, mask, and makeup effects shop for eight months, creating original designs and production-ready fabricated elements for a major studio initiative.
This large-scale project highlights the Lab’s ability to deliver high-volume, high-creativity work while maintaining the boutique artistry and hands-on craftsmanship Doug Stewart is known for.
Designed for Creators, Brands, and Visionaries
The Imagination Laboratory partners with:
Film, TV, and streaming productions
Themed entertainment companies
Resort and attraction developers
Experiential marketing agencies
Event producers
Innovators, artists, and independent creators
From concept development to full fabrication, the Lab provides a seamless end-to-end creative engine for projects requiring world-building, visual storytelling, and production excellence.
Building the Future of Imagination in Las Vegas
Las Vegas-home to boundary-pushing experiences and entertainment innovation-is the ideal home for the Imagination Laboratory. Stewart’s mission extends beyond production, with an emphasis on mentoring emerging creators, hosting creative workshops, and inspiring the next generation of designers, artists, and filmmakers.
“We’re not just creating projects-we’re cultivating imagination,” Stewart says. “Las Vegas has always been a city built on dreams. Here, we give those dreams the tools to take shape.”
A New Creative Landmark
With its fusion of cinematic craftsmanship, visionary design, and Las Vegas creative energy, Doug Stewart’s Imagination Laboratory is rapidly becoming a regional creative landmark-and a go-to partner for studios, brands, and creators seeking to push boundaries and bring ambitious ideas to life.
For those ready to elevate storytelling, design, and immersive innovation, the Imagination Laboratory is where imagination goes to work.
MEDIA CONTACT & LOCATION
Imagination Laboratory
6000 S Eastern Ave, Unit 7E
Las Vegas, NV 89119
📧 info@theimagination-lab.com
📸 Instagram: instagram.com/imagination.laboratory
Imagination Laboratory
6000 S Eastern Ave, Unit 7E
Las Vegas, NV 89119
📧 info@theimagination-lab.com
📸 Instagram: instagram.com/imagination.laboratory
Detailed Conception of the Enterprise
Imagination Laboratory is a multidisciplinary creative and production enterprise founded by veteran special effects artist and innovator Doug Stewart. Designed as both a creative incubator and a full-scale fabrication and design studio, the Imagination Laboratory bridges the gap between conceptual imagination and tangible production. The business is built on the philosophy that high-level creativity requires both artistic freedom and access to professional-grade tools, expertise, and workflows.
The enterprise is conceived as a hybrid creative ecosystem that integrates:
Concept Development & Story Ideation
The Lab works with clients and creators at the earliest stages of development, assisting in storytelling, thematic worldbuilding, character creation, narrative design, and experiential strategy.
Design & Prototyping
The Lab provides a dedicated space for translating ideas into visual and physical prototypes-from sketches and digital concept art to 3D models, mockups, maquettes, and early fabrication samples.
Fabrication & Production
Leveraging Doug Stewart’s 35 years of film and effects experience, the enterprise includes a full suite of production capabilities:
Creature & character fabrication
Special FX makeup & prosthetics
Costume & wardrobe fabrication
Mask-making and materials development
Practical effects builds
Scenic elements and interactive props
Immersive Experience Development
The Lab creates attraction concepts, themed experiences, branded activations, and custom installations. This includes collaboration with resort developers, theme parks, event producers, and entertainment studios.
Creative Consulting & Innovation Services
The enterprise supports clients seeking direction on creative feasibility, production methodology, experiential strategy, or cutting-edge effects solutions.
Education & Talent Development
Workshops, mentorship programs, studio tours, and hands-on masterclasses support the next generation of creators and film-effects professionals, reinforcing the Lab’s role as a community and industry resource.
Together, these operational pillars allow the Imagination Laboratory to function as a world-building engine, capable of shaping ideas from inception to final execution. The enterprise is uniquely positioned to serve as both a creative incubator and a high-end production provider for Las Vegas, global entertainment studios, and emerging creators.
Description of the Enterprises Involved
The Imagination Laboratory collaborates with a range of enterprises across entertainment, design, experiential development, marketing, and media production. The primary enterprises involved are:
1. Imagination Laboratory (Primary Enterprise)
Industry: Creative Production, Special Effects, Design, Themed Entertainment
Role: Central creative studio & production facility
Imagination Laboratory serves as the core enterprise responsible for creative direction, concept development, design services, prototyping, fabrication, and project execution. The Lab operates as a full-service creative shop equipped for:
Creature and character creation
Makeup and prosthetic effects
Costume and wardrobe development
Mask and materials fabrication
Immersive experience and attraction design
Practical effects builds
Artistic prototyping and creative R&D
All internal projects, client contracts, and collaborative ventures are managed through this enterprise.
2. Partnering Studios, Entertainment Brands & Production Companies
Industry: Film, Television, Theme Parks, Live Entertainment, Media Production
Role: Clients, production collaborators, and content owners
These enterprises engage the Lab for specialized creative and production services. Past collaborations include work with Universal, where the Lab operated a full creature, character, costume, mask, and makeup effects shop for an extended eight-month production cycle.
These partners typically provide:
Intellectual property (IP) direction
Creative briefs and project goals
Production schedules
Budget frameworks
Collaboration with their internal creative teams
3. Experiential Marketing & Event Production Agencies
Industry: Experiential Branding, Live Events, Immersive Installations
Role: Activations, brand experiences, audience engagement projects
These enterprises contract the Lab to design and fabricate large-scale props, interactive elements, scenic work, costumes, or themed installations for live events, festivals, brand activations, and corporate showcases.
4. Resort & Attraction Developers (Las Vegas & Beyond)
Industry: Hospitality, Tourism, Themed Entertainment
Role: Immersive environment developers, experiential investors, long-term creative clients
As Las Vegas continues expanding into immersive entertainment, developers seek the Lab’s expertise to create themed spaces, attraction components, interactive characters, and specialty show elements.
5. Independent Creators, Innovators & Startups
Industry: Mixed – Creative Technology, Art, Film, Performance, Product Development
Role: Collaborative partners and incubated projects
Smaller creative businesses, individual artists, and innovators utilize the Lab as a resource for concept support, fabrication assistance, prototyping, and creative development.
This release was published on openPR.
