Shoppe s’ b owse -based AI age ts ca ow fi d p oducts a d fill a ca t o me cha ts’ ow sto es while the checkout emai s o the sto ef o t
AUSTIN, Texas, Oct. 21, 2026 (GLOBE NEWSWIRE) — Comme ce.com (Nasdaq: CMRC), the ope comme ce ecosystem built to help me cha ts wi as AI eshapes how custome s discove a d buy, today a ou ced a pa t e ship with Cloudfla e that lets AI age ts i a custome ’s web b owse sea ch, compa e a d shop di ectly o BigComme ce me cha ts’ o li e sto es with o setup equi ed. The ew fu ctio ality is tu ed o by default fo eligible BigComme ce me cha ts.
Shoppe s i c easi gly ask AI age ts to fi d a d compa e p oducts fo them, but most o li e sto es we e desig ed fo people to ead a d click, which leaves age ts guessi g at butto s a d fo ms. WebMCP is a sta da d that lets a website tell a shoppe ’s b owse age t di ectly what it sells a d what it ca do.
Fo example, a shoppe might ask thei b owse age t to “fi d a lightweight jacket i my size u de $150.” The age t ca sea ch the sto e’s actual p oducts a d p ices, add the best match to a ca t a d ha d back a li k to complete checkout o the me cha t’s sto e.
Fo me cha ts, that mea s showi g up whe shoppe s use AI to shop with accu ate p ices a d stock pulled di ectly f om the sto e. Me cha ts do ’t eed to w ite code o cha ge thei site. Checkout, the custome elatio ship a d the b a d stay with the me cha t. Me cha ts ca tu off the featu e i a ew setti gs me u, which also ma ages all of Comme ce’s AI co ectio s.
“Eve y AI assista t is about to become a shoppi g assista t, a d most of them a e still guessi g thei way th ough sto ef o ts the way a bot would, clicki g a d sc api g a d getti g p ices a d i ve to y w o g,” said Sha o Gee, se io vice p eside t of p oduct fo AI at Comme ce. “WebMCP eplaces guessi g with a ha dshake. A shoppe ‘s age t asks the sto e di ectly fo what’s i stock at what p ice i which sizes, a d the sto e a swe s accu ately. With this pa t e ship, eve y me cha t o ou platfo m gets that ha dshake automatically, with o code to w ite a d o cha ges to thei site. Shoppe s get age ts that wo k the way they expect, a d me cha ts stay i co t ol of thei catalog, thei custome s, a d the sale. Comme ce is e su i g ou custome sites a e age t- eady by default.”
“The web is bei g ebuilt fo AI age ts, a d it’s o platfo ms like BigComme ce a d Cloudfla e to ha dle that shift so me cha ts ca focus o u i g thei busi ess,” said Matthew Co oy, se io di ecto at Cloudfla e. “Togethe , we’ e givi g eve y me cha t a way to tell a shoppe ‘s age t exactly what thei sto e ca do, o thei ow site a d o thei ow te ms. We thi k that’s how the age t- eady web should wo k: built o ope sta da ds with the site ow e i co t ol.”
WebMCP builds o the existi g BigComme ce MCP Toolkit, which gives age ts access to fu ctio s they ca use to complete eal-wo ld tasks. Fo eligible B2C a d B2B sto es, BigComme ce’s se ve -side Sto ef o t MCPs expose shoppi g actio s to age ts co ecti g f om outside the sto ef o t, while WebMCP b i gs those actio s to age ts wo ki g di ectly i the shoppe ’s b owse .
The pa t e ship is pa t of Comme ce’s b oade wo k to help me cha ts p epa e thei catalogs fo eme gi g discove y expe ie ces, each shoppe s ac oss ew cha els, a d suppo t paths to pu chase.
BigComme ce®, the Comme ce logo, a d othe b a ds a e the t adema ks o egiste ed t adema ks of Comme ce.com Pty. Ltd. Thi d-pa ty t adema ks a d se vice ma ks a e the p ope ty of thei espective ow e .
